MAINSTREAMDECLINING EMERGINGMEETING and EXCEEDINGCONSUMER EXPECTATIONS

Medical professionals, looking at their iPhones

and other smart electronic devices, are

beginning to demand the same user-friendly

performance features from healthcare products.

UX designers are advancing mobile conventions,

shifting tone and improving visual UI to better

align with consumers’ expectations.

THE POWER OF FLAT UIFROM FORMAL TO CONVERSATIONAL:MAINSTREAM MOBILE HEALTH

Users are often intimidated by the technical

medical terminology expressed in healthcare

interfaces. Thankfully, we’re seeing a shift

towards virtual assistants and more

conversational tones providing a friendlier

language throughout many medical UIs.

In healthcare, a poor UX can be a matter

of life and death. Therefore, designers are

stripping the stylistic features from interfaces

to provide medical professionals with the

clearest, simplest screens possible.

UX FOR HEALTHCARE

The rise in smartphone use among consumers

has made mobile conventions in healthcare a

norm. Designers are now expected to create

interfaces that accurately organize and display

data in a way that is conducive for mobile use.

MAINSTREAMDECLINING EMERGINGPROPRIETARY, but CONNECTED

As the need for good data increases, health systems

are taking a much more collaborative approach to

working with external partners. As a result, designers

are being challenged to create interfaces that not only

operate independently, but also play nicely with

other applications.

GOOGLE FITWEIGHT WATCHERS APPAPPLE’S HEALTH KIT

The weight loss application is built on a

proprietary points system that can function

alone or connect with other health programs

such as FitBit and MyFitnessPal.

Google’s fitness app allows users to measure,

track and store fitness information. The

application is accessible via desktop, mobile

device or Android wearable.

UX FOR HEALTHCARE

The Apple app gives users an easy-to-read

dashboard for fitness and health data.

HealthKit works with third-party apps and

gives the user control over the information

he/she shares.

THE RIGHT DATAat THE RIGHT TIME

It is critical that all healthcare professionals receive

the data they need, when they need it. Contextual

design satisfies the user’s needs based on time,

location and current situation, resulting in a more

efficient and customized user experience.

SPOTIFY RUNNINGLEVERAGING THE “LOGIN”USTWO’S IN-CAR CLUSTER

Products are recognizing specific usernames

and passwords, resulting in a more tailored

collection of data that is customized to the

user’s needs.

The music company built a new user experience

designed for runners, where the app curates a

customizable playlist matched to the user’s speed.

UX FOR HEALTHCARE

Current car dashboards cram a lot of data

onto a small screen, so the digital design

studio came up with an “adaptive hierarchy”

concept to de-clutter instrument clusters. The

data shown to the driver is determined by what

is happening inside and outside of the car.

MAINSTREAMDECLINING EMERGING

PERSONALIZATIONover STANDARDIZATION

State-of-the-art interfaces are those that recognize

its user’s behavior and offer a curated and

personalized experience based on the preferences

expressed by each individual. This newly required

level of customization is challenging UX designers

to think through the meaning and importance of

creating personalized digital health interfaces.

PILL PACKPERK HEALTH

Pill Pack is a full-service pharmacy delivery

service that pre-sorts and packages your

medication into small pouches based on the

day and time of each dose.

VIDA

This personalized health coach application

allows you to select your desired coaching

style, health goals and availability for a

tailored, one-of-a-kind diet and fitness plan.

UX FOR HEALTHCARE

Perk is a wellness application that uses

a virtual coach–”Kevin”– to tailor unique

fitness approaches based on one’s

personality assessment and profile.

Perk users earn prizes for their activity

and monitor the progress of their peers.

MAINSTREAMDECLINING EMERGING

MAINSTREAMDECLINING EMERGINGDESIGNING for PRODUCT SUITES

Enter the era of the digital design language, where

all of a company’s interfaces look, function and feel

like a single user experience. Consistent copy,

page layouts, colors, gestures and branding are a

few elements that create visual cohesiveness and

predictability across a product suite. This allows users

to easily interact with existing products, while

shortening the learning required with the introduction

of new products. Time is also saved on the design

side as developers work from existing guidelines.

FITBITMEDTRONIC APPSGOOGLE & MATERIAL DESIGN

Medtronic created a multi-product suite made

up of healthcare-related applications, designed

for Android device users. These apps are

identifiable to the Medtronic brand based on

consistent use of a unified design language.

Fitbit designed a unified family of products,

including wearable trackers, mobile and

desktop dashboards that allow users to monitor

fitness behavior. UX design is often digital, but

should take cues from any hardware associated

with the overall experience.

UX FOR HEALTHCARE

Google created a unified suite of productivity

and collaboration tools that offer cohesive

navigation and design features, both pillars

of their Material Design language, resulting

in high user retention and brand loyalty.

Have more to share about these trendsor want to continue the conversation?Please feel free to reach out:

REED ROBINSONrrobinson@worrell.com

WORRELL DESIGNworrell.com @worrelldesign