Three Easy Ways to Increase Patient Referrals

Grow Your Practice OrganicallyMay, 2015

With health systems in growth mode and gobbling up the independent doctors, it is getting harder to receive referrals as a smaller practice.

Established referral relationships are ending because the referring physician needs to keep patients in network.

The new healthcare guidelines are taking more of your time.

Background

There are some techniques to increase your organic referrals that are easy to implement.

Master Social Media Get Out into the Community Partner with a Digital Education Company

Overview

Increase your practice’s exposure by utilizing three main social media platforms Facebook Twitter Pinterest

Post interesting content (written and/or YouTube style video) on the diseases that you treat and the products and services your practice offers.

Master Social Media

Create contests for FB likes or Twitter follows that build your followers base. Increase exposure inside and outside your local

area Become an expert in a narrowed sub-specialty

Boosting your online presence will jump your practice in Google and other search engine rankings which are huge online lead generators.

Master Social Media

Make people aware of your practice. Start speaking at local libraries, community centers,

senior centers, schools, chamber events, etc., getting your name out into the community in a positive way.

Use web services like Meetup and Eventbrite to promote talks on the diseases or conditions that your practice treats.

Combine with Social Media to promote the events and your reach grows even larger.

Get Out into Community

Explain all of the products and services that you offer to your current patients. Most only know 3 or 4 of your dozen or more

services.

Inform current patients so they are better able to refer to their families or talk to you about their issues.

Promote in offices where you want to get referrals. Reach people who may need your services. Think PT’s marketing in orthopedic offices.

Partner with a Digital Patient Education Company

Halo Health International’s digital patient navigation/education network provides customized information about your practice and health system:

Community and Individual Patient Care Programs Ancillary Service Providers Individual Office and Staff Specialties Key Initiatives on Preventative Health General Health and Wellness Information

Speak directly to your patients and caregivers to give them options for their care that keep them in your health system. This enables a better continuity of care, more positive outcomes, and a higher per patient revenue.

About Halo Health

Each waiting area in your clinics, private offices, and specialty offices will receive an education system that is focused on your services and specialties. Halo Health will manage the equipment, installation, and content. We

only need access to the internet and an electrical outlet.

Each system will cost about $125 per month to cover expenses, eliminate advertisers and keep the network tailored to your needs.

Each office has control over the subject matter minus the “core” content about your health system (if applicable).

How Halo Health Works

Halo Health International is a full service provider of custom

Digital Patient Education systems to Healthcare Offices

nationwide.

To learn more, contact Jim Cucinotta at jim@haloheals.com

or 856-520-8655.