The Role of Social Media in Research Dissemination, Review and Development

Affiliation

The Role of Social Media in Research

Dissemination, Review and Development

Helen V. Madamba, MD MPH-TM

@helevmadamba

Medical Specialist II

Vicente Sotto Memorial Medical Center

Helen V. Madamba, MD MPH-TM FPOGS FPIDSOG

•Twitter: @helenvmadamba

•Training Officer, Department of Obstetrics and Gynecology, Vicente Sotto Memorial Medical Center

•Research Coordinator, Level I, Cebu Doctors’ University College of Medicine

•Member, #HealthXPH

•Speaker, #HCSMPH2017

Dissemination

•communication, or a flow of information from a source

•dissemination is an active concept, where the information is tailored and targeted for an intended and identified audience.

•In contrast, communication which is passive, untailored and untargeted is defined as diffusion.

Dissemination Strategies

•to transmit useful and useable knowledge to appropriate target audiences, including research communities, practitioners, the public, policy makers and regulatory bodies

•each of these target audiences has its own particular needs, creating the need for tailored and specific dissemination strategies.

Academic Research Cycle

TACIT KNOWLEDGE SHARING IN SOCIAL MEDIA

Panahi, Watson and Partridge 2012 at https://pdfs.semanticscholar.org/0b20/4a58bec71fdcc7ddcdf6e6f69cabc514ca7a.pdf

There is BIG data on social media waiting to be mined!

SOCIAL MEDIA AND HEALTH RESEARCH

CREATION OF KNOWLEDGE

•Social media can be used for marketing and promotion to reach clients and donors in the community

• Importance of balancing the duplication of information across multiple platforms with unique media strategies

• importance of having a formally articulated communications strategy for implementing social media.

Given, Forcier and Rathi 2014 at http://onlinelibrary.wiley.com/doi/10.1002/meet.14505001064/pdf

Storytelling Concept

Given, Forcier and Rathi 2014 at http://onlinelibrary.wiley.com/doi/10.1002/meet.14505001064/pdf

QUALITY ASSURANCE OF KNOWLEDGE

Blogs as a Way to Elicit Feedback on Research and

Engage Stakeholders

•Research findings were brought to life through the participation of blog commenters, who validated findings reported in the research.

Jackson et al 2015 at https://www.ncbi.nlm.nih.gov/labs/articles/25587866/

DISSEMINATION OF KNOWLEDGE

The Role of Dissemination as a Fundamental Part of

a Research Project

• Dissemination and communication of research should be considered as an integral part of any research project.

• Both help in increasing the visibility of research outputs, public engagement in science and innovation, and confidence of society in research.

• Effective dissemination and communication are vital to ensure that the conducted research has a social, political, or economical impact.

https://www.ncbi.nlm.nih.gov/pubmed/27799595

Dissemination Strategies

We meet like minded people, learn from industry experts, expand networks, sometimes build

brands, market etc.

All of these we can do in social media too, often without

leaving the comforts of our home or the workplace.

http://remomd.com/social-media/why-healthcare-professionals-should-be-on-social-media.html

http://www.adweek.com/socialtimes/social-media-stats-2014/495727

HVMADAMBA2017

http://www.slideshare.net/isiptan/social-media-and-psychiatry?

•Patients turn to social media for answers to medical questions.

•HCPs should be on social media to provide patients with the right answers.

http://www.slideshare.net/isiptan/healthxph-tweet-chat-on-emerging-technologies-and-social-media-in-healthcare?

http://www.slideshare.net/isiptan/healthxph-tweet-chat-on-emerging-technologies-and-social-media-in-healthcare?

The social media revolution is changing the conference experience:

analytics and trends from eight international meetings

Sarah E. Wilkinson, Marnique Y. Basto, Greta Perovic,NathanLawrentschuk and Declan G. Murphy. The social media

revolution is changing the conference experience: analytics and trends from eight international meetings.

BJU Int 2015;115: 839–846 at http://onlinelibrary.wiley.com/doi/10.1111/bju.12910/abstract

;jsessionid=3F0AA131A6ECC18B8EEE4FEF05B19F7E.f03t02

Symplur Analytics

http://onlinelibrary.wiley.com/doi/10.1111/bju.12910/epdf

How does using social media help make your research more ‘open’?

1. Put very simply, it allows more people to read your research.

2. This is especially the case for some disciplines and some sectors where debates are increasingly taking place online.

http://blogs.lse.ac.uk/impactofsocialsciences/2011/11/15/world-bank-dissemination/

How does using social media help make your research more ‘open’?

3. It also helps you to read more (or more wisely) within your discipline, as well as in ‘near’ subjects.

4. Which can lead to increased collaborations with other academics outside your usual networks. Our research has shown multi-authored, multi-institutional works have more impact.

5. Being part of an academic online community = event publicity, support, guidance, fact-checking and more.


Collaboration leads to increased citation


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Social Media Tools for Researchers

http://www.rin.ac.uk/system/files/attachments/social_media_guide_for_screen_0.pdf

Blogging and Microblogging


Affiliation

Do blogs increase

dissemination of research papers?

“Do blogs lead to increased

dissemination of research papers?”

Academic blogs are proven to increase dissemination of economic research and

improve impact.

Blogging about a paper causes a large increase

in the number of abstract views and downloads in

the same month.

https://blogs.worldbank.org/impactevaluations/files/impactevaluations/dispatchsection2.pdf

Influence of Social Media on the Dissemination of a

Traditional Surgical Research Article

Buckarma EH, Thiels CA, Gas BL, Cabrera D, Bingener-Casey J, Farley DR. Influence of Social Media on the Dissemination of a Traditional Surgical Research Article. J Surg Educ. 2017 Jan -Feb;74(1):79-83.

Buckarma 2017 at https://www.ncbi.nlm.nih.gov/pubmed/27993626

HVMADAMBA2017

Influence of Social Media on the Dissemination of a Traditional

Surgical Research Article

•published online in Surgery in May 2015

•published in print in August 2015

•blog post released in October 2015 to promote the research

•the number of article page views obtained before and after the blog post, along with the page views from the blog post itself




•social media influence data collected: mentions on social media sites, scholarly activity in online libraries, and scholarly commentary

•1st month = 475 page views

•4 months = 118 monthly page views

•blog post = viewed by 1566 readers

•1st month after the blog post = increased page views by 33%




• The blog post resulted in a 9% increase in the social media influence score and a 5% absolute increase in total article page views.

Social media can increase distribution of an article's

message and also potentially increase dissemination of the

article itself.


Online Dissemination Strategies of a Canada Research Chair:

Overview and Lessons Learned

•The total number of visits and visitors to the website increased during the first three years, stabilized, and then dropped slightly, while the number of returning visitors slightly.

•Citations of the Chair’s articles increased steadily over the same period, rising more sharply as visits to the website declined.

Hebert 2017 at https://www.ncbi.nlm.nih.gov/pubmed/28235751


HVMADAMBA2017

Online Dissemination Strategies of a Canada Research Chair:

Overview and Lessons Learned

Online dissemination may not yet be a major determinant of research uptake or visibility in

the scientific community.


SOCIAL MEDIA CAN HELP RESEARCH REACH MORE PEOPLE

Jane Tinkler at http://www.gla.ac.uk/media/media_397149_en.pdf

TOP 5 SoME PLATFORMS FOR RESEARCH DEVELOPMENT

Andy Miah at http://blogs.lse.ac.uk/impactofsocialsciences/2013/07/26/a-to-z-of-social-media-for-academia/

http://blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/Published-Twitter_Guide_Sept_2011.pdf

USING TWITTER FOR RESEARCH PROJECTS

http://blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/Published-Twitter_Guide_Sept_2011.pdf

•Tweet about each new publication

•Use hashtags

•“Crowdsourcing” research activities

•Reaching out to external audiences

•Twitter as painless metric• The number of followers you have

• The names of those who could be useful for future collaboration

• Invitations to write blog posts or speak at events, which have come via Twitter

• Number of hits to your own blog posts via Twitter

SOCIAL MEDIA WORKS TO BEST EFFECT ALONGSIDE OPEN

ACCESS

Teras 2012:

If (social media interaction is often), then

(open access + social media =

increased downloads)

Jane Tinkler 2014 at http://www.gla.ac.uk/media/media_397149_en.pdf

Managing Information Overload


Social Media is P2P (person to person)

We tend to forget that both ends of social

media conversations and networks are people.


Social media is public space, no

matter how private your settings are.


Here are some steps we can take to avert the demise of truth in social

media

1. Don’t share or retweet anything without bothering to check its accuracy.

2. Challenge people to back their posts with evidenceand with data.

3. Don’t post inflammatory rumors online. Don’t incite people to come up with conspiracy theories without any basis.

4. Before you accuse others of bias, look at yourself in the mirror. If you are only willing to accept facts that’s favourable to your cause, perhaps the bias comes not from others, but from your own self.

https://www.facebook.com/gideon.lasco/posts/10153893391338598?hc_location=ufi

Affiliation

I am a healthcare provider and I will conduct myself in a manner worthy of my profession, even

online. I will not use online platforms to

rant or bash patients and healthcare professionals.

“First, do no harm.”

Recognizing this and the trust that comes with my profession, I will

ensure that the information I post, like or share is accurate.

Whatever I post online in relation to my clinical expertise should be of benefit to

my countrymen.

I will prioritize the promotion and advancement of health rather than of

medicinal products.

I will not practice plagiarism.

I will refrain from posting information online that will

compromise patient confidentiality and privacy.

I will value the patient’s dignity and privacy by not taking selfies, groufies

or videos during encounters with patients that include patients’ body parts, surgical specimens or that show patients in the background

without their consent.

Affiliation

#HealthXPH tweetchatHealthcare Conversations on Twitter

Saturdays 9:00 p.m. to 10:00 p.m.

@helenvmadamba

Helen V. Madambahttps://www.facebook.com/helenvmadamba

Sleepless in Cebuhttp://helenvmadamba.blogspot.com

These slides are available on

http://www.slideshare.net/HelenMadamba/

Affiliation

The Role of Social Media in Research

Dissemination, Review and Development

Helen V. Madamba, MD MPH-TM

@helevmadamba

Medical Specialist II

Vicente Sotto Memorial Medical Center