PRESENTATION

CREATING GLOBAL INNOVATIONS

SPLAT (SPLAT-COSMETICS LLC) is an international developer and manufacturer of innovative professional oral care products with a head office in Moscow and production located in various countries.

After 14 years and having reached 100m EUR in annual turnover, SPLAT stays a registered trademark in Switzerland and sells its products in 32 countries, including 15 European. One of the notable shareholders of the company is the European Bank of Reconstruction and Development.

With brand-new (2010) state-of-the-art facilities and equipment, an elite R&D department, and a top management team holding degrees from European and American Universities, SPLAT has recently continued expanding its presence in the European market.

Carefully analyzing available research data and reflecting on our successfully developing business internationally, SPLAT considers cooperation with your company to be very important.

The SPLAT Team sincerely believes that the world can be change for the better, and we work so that billions of smiles

would shine across the world every second.

PRODUCTION

Brand new (2010) CO2 neutral eco-plant with state-of-the-art equipment.Certified: GMP Cosmetics; ISO 9001; ISO 14001; & Prima Clima. The largest and the most technological oral care manufacturer in Russia. Winner of the international award “Entrepreneur 2012” by Ernst&Young in

manufacture’s nomination. BSCI code compliant company. There is an ongoing attempt to organize production in the European

Union.

PRODUCTS

Registered under European Commission Directive No 1223/2009 on cosmetic products.

More than 80 SKUs are available for distribution in Europe. 85%-98% of ingredients are of natural origin. There are products available in medium to premium plus pricing

categories, while targeting the widest spectrum of consumers’ oral care needs. Four categories of products are primarily proposed to be introduced to the

UK market – Professional series (professional products for everyday use), Special series (premium quality and highly emotional packaging), Express series (unique Dental Foams) and Junior series having no analogues.

PRODUCTSNo other oral care company produces a range of products in such a

variety and targeting such a wide spectrum of issues, as SPLAT.Formulations that SPLAT R&D develops include up to 14 active

ingredients. Almost every formulation is unique. SP White System for gentle whitening reaches the expected result without

peroxide carbomide, what transforms understanding of the procedure and advances the category.

Ingredients are supplied by 28 companies from 80 countries, mostly from the EU.

It has been proven to be effective across markets to form a portfolio of products consisting of positions from the different series.

Active ingredients in SPLAT products’ formulations target practically any oral care issue as highlighted in Euromonitor in the UK (see attached).

POSITIONING & BENCHMARKING

Besides functionality and effects delivered by a wide range of toothpastes of this kind, SPLAT products add an emotional component to the daily routine procedure.

Whilst keeping to standards common to the category, SPLAT owns patented technologies (gentle whitening SP White System and SnowHow, lightening WhiTanine, preventive and immunostimulating Luctatol, antibacterial Biosol etc.).

SPLAT is one of the exceptional brands that is capable of extending the meaning of the category and generate top margin.

Products are showing better sales results if placed onto the shelves next to highly innovative and premium priced products, like Sensodyne, Swiss Smile, BioRepair or Blanx.

PRESENT GEOGRAPHY OF SALES

IN EUROPE

CORE ADVANTAGESWhat makes the brand and product different

World leading SPLAT R&D department operates in cooperation with researchers from Japan, Denmark, USA, Switzerland, Germany, and other countries.

SPLAT specifically specializes in production of oral care products.The most comprehensive line of products among all the competitors.Unique authentic formulas reflecting the best available world innovations.Products are combining functionality and naturalness. Fluoride-containing and fluoride-free product ranges.Brand evokes positive emotions, whenever consumers are exposed to it. More active ingredients than in any competitors' toothpastes.Ingredients are combined into unique complexes.A separate approach to oral care products for children. NOT tested on animals.

CORE ADVANTAGESWhat will convince or appeal to consumers

Products are registered and approved by European Commission and dental professionals.

Yearly participation in dozens of dental shows all over the world, where SPLAT is always of great interest for the visitors and a challenge for competitors.

Functionality. Products do exactly what it says on the packaging.Highly informative and emotional packaging.Personal experience of product quality in comparison to competitors’ ones. Moderate price for the comparable quality. The exclusive technology permits to produce particles of active ingredients up to

5nm, what makes particular ingredients much more effective.Many products qualify for definition of “natural” and “organic”.There is a product available for any consumer and for any need.Only SPLAT offers safe to swallow toothpastes for infants. Loyalty among consumers and resale rate are extremely high – up to 80%. There is no reported seasonality in selling SPLAT products. Demand for products is

stable or increases during promo events.

REVOLUTIONARY DEVELOPMENTS

SP.White System®

Innovative gentle whitening system Features in all SPLAT Professional toothpastes Unique combination of cleansing components effectively removes plaque without causing harm to the enamel. Active components soften the underlay of the plaque removing the coloured fragments, and then the system of different-sized spherical abrasive particles carefully removes the plaque without scratching the teeth or causing a greater sensitivity of the teeth or harm to the oral mucosa Brings back the enamel’s natural colour Polishes the enamel making the surface of the teeth smooth and as good as new so harmful bacteria cannot catch on the enamel and produce plaque

SPLAT SP.White System

Toothpastes with chalk and

aluminium lactate

Enamel restoration and strengthening:Hydroxyapatite (HAP) and Calcis

Our company holds an exclusive right to the use of HAP and Calcis® in oral-care products in CIS.

HAP amorphous form structured at nano-size has been restored for the first time, i.e. HAP molecule identical to those found in human saliva has been restored.

Hydroxyapatite• The main building material of the enamel.• SPLAT uses medical HAP in the form of nano-sized amorphous particles. It is the only active form!• Hydroxyapatite helps the plaque removal: when brushing the teeth, it sticks to bacteria and plaque particles making the rinsing easier.• Restores the enamel smoothness. HAP acts like a filling immuring small pits and fissures on the enamel’s surface.• Restores lost minerals: fights tooth decay at the stage of the chalky white spot.• Lowers the teeth sensitivity: efficiently locks the dentinal tubules, widening of which may cause hypersensitivity.• In 1993, HAP was approved by Japan for the use as an anti-cavity agent.

Salts of calcium efficiently mineralize the enamel

Calcis® (calcium lactate)

• One of the best available forms of calcium, produced from egg-shell.

Fig. 1. Surface of naked tooth root dentine (magnification 1х5000): А – untreated, B – treated with BIOCALCIUM toothpaste from SPLAT Professional

REVOLUTIONARY DEVELOPMENTS

REVOLUTIONARY DEVELOPMENTS

Innovative anti-caries LUCTATOL® system

Trials conducted in Japan have proven that innovative LUCTATOL® system blocks formation of dental plaque by 96% and directly destroys cariogenic bacteria. Patent-protected

Lactic enzymes are found in human breast milk and saliva, and ensure topical oral cavity immunity.

Japanese licorice extract directly affects cariogenic bacteria Streptococcus mutans and decelerates dental plaque accumulation on teeth.

SPLAT products containing these ingredients possess potent antibacterial, anti-caries, and anti-inflammatory properties, as well as help in topical immunity formation.

PRODUCT LINES

PROFESSIONAL SeriesPROFESSIONAL ORAL CARE PRODUCTS FOR DAILY USEDeveloped in collaboration with leading global dentists

SPECIAL SeriesMAKING DREAMS COME TRUE – A SECRET OF FULFILLMENT OF CUSTOMERS’ DESIRES AND CONTINUOUS INNOVATIONToothpastes and mouthwashes based on customers’ ideas and wishes

JUNIOR SeriesCARE OF THE FUTURE – SERIES OF ORAL CARE PRODUCTS FOR CHILDRENToothpastes, toothbrushes, and foams for children

EXPRESS SeriesALWAYS READY AT HAND – RAPID AND EFFECTIVE CLEANING AND PROTECTION FROM CARIES FOR THOSE LEADING ACTIVE LIVESORAL CARE FOAM 2 in 1

INEYUnique PRODUCTS FOR INTENSIVE WHITENING AND CONCOMITANT ENAMEL STRENGTHENING. The world’s first line of beauty oral care segment.

LALLUM Baby Pure and natural cosmetics with organic ingredients. Suitable for both baby and mother

INNOVA

Unique series of products for sensitive teeth. Active ingredients of INNOVA products penetrate deeply into dentinal tubules, effectively eliminating the cause of increased sensitivity and ensuring long-term effect

BioMio Eco-friendly goods for laundry & dishwashing for cleaning as pleasure

Products containing FLUORINE vs

ALTERNATIVE solutions

It is believed by many professionals that fluorine is one of the most efficient preventatives against tooth decay; however, an excess of the chemical may carry a risk of fluorosis. So, one should be able to choose a product with respect to fluorine content in local water.SPLAT uses the most efficient fluorine compounds only: sodium fluoride, amine fluoride (Olaflur) and sodium monofluorophosphate.

SERIES FLUORINE-CONTAINING FLUORINE-FREE PROFESSIONAL SERIES

ARCTICUM AROMATHERAPYACTIVE BIOCALCIUMMEDICAL HERBS GREEN TEAWHITE PLUS LICVUM-GEL  ULTRACOMPLEX

MAXIMUMLAVANDASEPT

SPECIAL SERIES SEA MINERALS DREAMCHILI ORGANICSIBERRY BLACKWOODEXTREME WHITEARMYDENT

LOVEZERO BALANCEGOLDMAGNOLIAGINGERSHOCK

JUNIOR SERIES SPLAT JUNIOR TOOTHPASTE 0-4

  SPLAT JUNIOR TOOTHPASTE 3-8

JUNIOR MAGIC FOAM WITH FLUORINE

JUNIOR MAGIC FOAM WITH CALCIUM

EXPRESS SERIES – ALL ORAL CARE FOAMS 2 IN 1

SPLAT MOUTHWASHESINNOVA

–GENTLE ENAMEL WHITENING, INTENSIVE ENAMEL RESTORATION

ALL SPLAT MOUTHWASHESENAMEL RESTORATION AND GUM HEALTH, LIQUID ENAMEL , ABRASIVE FREE TOOTHPASTE

INEY DREAM, WIND, MAGIC, NIGHT, SILENCE

SNOW-FOAM

INGREDIENT PROBLEM SPLAT SOLUTION

AGGRESSIVE ABRASIVES

ENAMEL DAMAGE, HGIH TEETH SENSITIVITY

SAFE WHITENING SYSTEM SP.WHITE SYSTEM® (PROFESSIONAL SERIES)

CHLORHEXIDINE AND TRICLOSAN

ORAL CAVITY DYSBACTERIOSIS SAFE ANTIBACTERIAL AGENT BIOSOL

SODIUM LAURYL SULFATE

MUCOSAL DRYNESS SOFT FOAM-FORMING INGREDIENT SODIUM LAUROYL SARCOSINATE

SACCHARINATE SYNTHETIC SWEETENER XYLITOL, MANNITOL, STEVIA EXTRACT, AND SUCRALOSE

SPLAT PRODUCTS ARE FREE FROM

8 FLAVORS

SWISS MINTICE RASBERRYSPICY GINGERMEDITERRANEAN BERGAMOT ORGANIC ALOE & TEA TREELAVENDERBOURBON VANILLAMAXIMUM

PROFESSIONAL SERIES

Oral care products for everyday use include 11 toothpastes, 5 mouthwashes, 5 dental flosses, and 6 manual toothbrushes.

Unique formulations for effective treatment of various oral cavity needs - each product is specifically aimed at a certain oral care problem.

Products are free from substances potentially harmful for human health and planet ecology: saccharinate, sodium lauryl sulfate, triclosan, chlorhexidine, chalk, aluminum lactate and petroleum products.

Below are TOP-5 SPLAT Professional sellers

Onset of tooth decay occurs in interdental spacesDENTAL FLOSSES are intended for thorough elimination of food residues from interdental spaces. Daily use of dental flosses helps to prevent the development of dental plaque, foul breath, gum diseases and cavities development, ensuring complete teeth cleaning on every side.

Made in Italy

DENTAL FLOSSES

[PROFESSIONAL SERIES]

Made in Germany

DESIGN OF TOOTHBRUSHES was developed following KOL dentists’ recommendations. Minimalistic design is focused at efficacy, ergonomics and convenience of use. Toothbrushes’ handle shape, heads’ length and bending angle are designed for use of the toothbrush with maximal comfort.

[PROFESSIONAL SERIES]

INNOVATIVE TOOTHBRUSHES

14 toothpastes - 14 unique stories

SPECIAL SERIES

Innovative SPECIAL series toothpastes were created by SPLAT R&D for those who feel

active, modern and open to experimenting, who live their lives to the fullest and take

care of their health.

Uniqueness of SPECIAL series products comes with emotionality of the packaging and products, with each product created

after accumulating and realizing ideas and desires of our consumers.

Exclusive ingredients in active concentrations delivered from 80 countries

promote the very effective solutions for minimum time.

MAKING YOUR TEETH HEALTHY AND DREAMS COME TRUE

98% NATURALSafe for accidential swallowing.

Unique innovative series of products for kids targeting tooth decay and providing enamel strengthening.

Revolutionary formulations and clinically proven efficacy.Milk enzymes, licorice extract and Hydroxiopatite.

Oral care since the very first tooth.

JUNIOR SERIES

[JUNIOR SERIES] CARE OF THE FUTURE – SERIES OF ORAL CARE PRODUCTSFOR CHILDREN OF EVERY AGE Up to 98% NATURALSeries of toothpastes, oral care foams (with Calcium or Fluoride) and toothbrushes for children of

every age: 0 to 4 and 3 to 8.

JUICY series is a completely new approach to understanding products of daily oral care – for kids from 0 to 99.

JUNIOR MAGIC FOAMS with Calcium or Fluorine and 4 antibacterial toothbrushes.

IDEA ∙ QUALITY ∙ RESULT