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Blue Cross Blue Shield health. join in.*
Kaiser Permanente
Humana
eHealth Insurance
Aetna
United Healthcare
Cigna
Health net
face
book
face
book
720,829
56,692
42,540
38,470
23,561
14,861
10,858
692 HIGHEST ACTIVATION RATEPost by Aetna encouraging people to take and share
#HealthySel�e's of home �tness equipmentACTIVATION RATE: 7.5%
Blue Cross Blue Shield health. join in.
Aetna
Cigna
Humana
United Healthcare
eHealth Insurance
Health net
63,508
25,459
13,726
12,037
9,208
6,250
5,310
2,089
most retweetsBlue Cross Blue Shield Health. Join in. shows how to make a sweet smelling candle that serves as a bug repellentRETWEETS: 49
YOUT
UBE
YOUT
UBE
Socialtools is a global proprietary Publicis Groupe app that tracks competitive performance of brands' Facebook, Twitter, YouTube and Instagram accounts. Performics leverages Socialtools to extract insights and create benchmarks to build client presence in the social space and drive successful brand experiences for participants focused on performance.
Averageviews/video
Average number of views per video
posted by brand
TALKINGABOUT
Number of unique users sharing "stories" about the brand page over the last 7 days (e.g. liking,
sharing, checking in, etc.)
Activation Rate/Post
[(likes+comments+shares) / (fans x CM posts)] x 100
CONNECT WITH US performics.com facebook.com/performics twitter.com/performics
Blue Cross Blue Shield health. join in.
humana
M E T H O D O L O G Y
P A R T I C I P A N T E N G A G E M E N T
Kaiser Permanente**
# Fans
# Followers
S E P T E M B E R 2 0 1 4
SOCIALSNAPSHOT: healthcare
Kaiser Permanente
Blue Cross Blue Shield health. join in.
Humana
Cigna
eHealth Insurance
Aetna
United Healthcare
Health net
2,343
1,420
1,389
580
580
367
330
56
# Subscribers
most viewedExecutive Director of The Cigna
Foundation, David Figliuzzi, takes the ALS #icebucketchal-
lenge alongside hundreds of Cigna employees
views: 1,649
Blue Cross Blue Shield health. join in.
August Data*Only includes Anthem BlueCross, Anthem BlueCross BlueShield, BlueCross BlueShield of Georgia and Empire BlueCross BlueShield
**Follower count is aggregate of @KPThrive and @KPShare
Talking About
Retweets,Mentions and
HashtagsAvg. Views Per Video
Healthcare Average
Leading Brand
916 1,246 2,640
23,658 15,266 16,699
![Snapshot Noun [c] (UNDERSTANDING)€¦ · This Snapshot summarises themes and issues relating to physical health and healthcare provision for the Armed Forces Community, including](https://img.dokumen.tips/doc/110x75/5eabb0762b33cd6718604cef/snapshot-noun-c-understanding-this-snapshot-summarises-themes-and-issues-relating.jpg)
