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Doctors 2.0
How Social Media is significantly transforming the medical profession
(c)Ranjit K 1
Ranjit Kovilinkal Co-Founder, Hygeia e-Services Pvt Ltd., myhealthvalet
Acknowledgement Dr. Singaravadivelu Prof, MMC
How decisions are made
Statistics
Examples of social media
Benefits
Conclusion
(c)Ranjit K 2
There are two kinds of decisions which happen in the social world Impulse
You make a decision since you instantly like a product or service (Shirt, shoe, movie ticket)
Informed You make a decision based on information and content (doctor,
hospital or any expensive item) The principles that you apply here are:
o Communication o Listening o Consensus Building o Decision Making
Since you as the doctor are the brand, the ‘Moment of Truth’ is firmly established with your audience
(c)Ranjit K 3
Nearly one-fourth of Indian doctors use social media on a daily basis to scan or explore medical information - recently published study in the Journal of Medical Internet Research.
75K Indian medical practitioners on LinkedIn (10%)
Medical tourism in India is experiencing an annual growth rate of > 15%. It is YOU and not the HCSP that becomes relevant for the patient.
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We are social
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India is the youngest country in the world
We are social (contd.)
According to PwC, 41 percent of users are using social media to make decisions about which doctors or hospitals to use.
(c)Ranjit K 6
It’s where your patients are and significantly going to be
And they are not just looking up for information They are making health decisions They are finding out more about you! It is about
you, the Doctor and not the HCSP More importantly you are making yourself visible
globally…
(c)Ranjit K 7
Website (Portal)
Difficult to maintain and requires going to an external vendor.
Static, not dynamic
Blog, FB, LinkedIn, Twitter, Google+
Easy to use and can establish two way active communication
Engage your stakeholders with meaningful and relevant content
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You can create a page for your practice (separate from your personal page…leave your personal page for your own intimate social interactions)
When people “like” your page, your posts automatically go to their page
You can post, people can comment
Do your own posts and also provide links
Use pictures…encourages more clicks!
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Videos as teaching/informative tools
Create a channel
Can use it for linking videos to other places
Creating video is easier than you think!
Your phone
Keep it brief (around 3 min is ideal)
Key points
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Excellent for networking Less about connecting with patients – a great
place to find ways to connect and let them know what you are doing and what you want to do
Recommendations and endorsements are a great way to get recognition from the community
Enrolment in groups and contributing leads to acquiring a SME status
In today’s world where your Network = Networth, LinkedIn allows you to build a strong prof profile (c)Ranjit K 11
Privacy
Confidentiality
Generates more work rather than efficiency
Who will post content?
Who will respond to inquiries?
Who will monitor the page to make sure that sensitive information isn't posted, or remove it quickly when it does happen?
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Social discovery and visibility
Seek out clinical information and opinions and discuss medical points of view with other doctors
Increase your professional exposure among colleagues and the general community
Keep up to speed with what is happening
Find a business partner
The easiest way to market your personal brand!
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Social media is not internet real estate
Social media is here to stay. It is not a question of “IF” but “WHEN” it will explode. Do not wait till the last moment!
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(c)Ranjit K http://myhealthvalet.in
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http://myhealthvalet.in [email protected] [email protected] +91-9444961257
