Social Media as Sounding Board

Social Media: An Alternative Sounding Board

Helen V. Madamba, MD MPH-TMMember of #HealthXPH

Merriam-Webster Definition:

forms of electronic communication (as websites for social networking and

microblogging) through which users create online communities to share

information, ideas, personal messages, and other content

What is Social Media?

http://www.merriam-webster.com/dictionary/social%20media

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http://www.adweek.com/socialtimes/social-media-stats-2014/495727

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Why Should HCPs be on Social Media?

Social Media is P2P (person to person)

We tend to forget that both ends of social media

conversations and networks are people.

http://remomd.com/social-media/why-healthcare-professionals-should-be-on-social-media.html

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Social media is public space, no matter how private your

settings are.

http://remomd.com/social-media/why-healthcare-professionals-should-be-on-social-media.html

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http://www.slideshare.net/isiptan/social-media-and-psychiatry?

SOCIAL MEDIA AS PSYCHOLOGICAL FIRST AID

https://ajem.infoservices.com.au/items/AJEM-27-01-08

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What people were doing on social media


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How use of social media was making people feel


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The role of social media as psychological first aid as a support to community resilience building

• use of social media in disasters can assist in the delivery of psychological first aid to those affected by disasters and support community resilience


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The role of social media in this context is not to replace face-to-face

support or contact, or to replace official warning services, but it can

expand capacity to deliver information, extend the reach of

official messages and limit the psychological damage caused by

rumours and sensationalised media reporting.


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Self-regulation and careful administration are elements that

serve to ensure that the sites that succeed are those that listen

and support the needs of their users.

https://ajem.infoservices.com.au/items/AJEM-27-01-08#sthash.9D5jOd1J.dpuf

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5 Social Media Content Ideas Readers Love

One of the biggest challenges of social media is developing constant content that compels followers to come back for more.1. Create lists.2. Go negative.3. Share infographics.4. Provide how-to posts.5. List case studies.

http://sounding-board.net/5-social-media-content-ideas-readers-love

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1. Pregnancy is the dominant topic for female users in drug review websites and health Web forums, whereas for male users, it is cardiac problems, HIV, and back pain, but this is not the case for Twitter.

http://www.ncbi.nlm.nih.gov/pubmed/27296242

Demographic-Based Content Analysis of Web-Based Health-Related Social Media

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2. Younger users (0-17 years) mainly talk about attention-deficit hyperactivity disorder (ADHD) and depression-related drugs, users aged 35-44 years discuss about multiple sclerosis (MS) drugs, and middle-aged users (45-64 years) talk about alcohol and smoking.



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3. users from the Northeast United States talk about physical disorders, whereas users from the West United States talk about mental disorders and addictive behaviors.

4. Users with higher writing level express less anger in their posts.


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The Effect of Social Support Features and Gamification on a Web-Based

Intervention for Rheumatoid Arthritis Patients: Randomized

Controlled Trial

• Social support sections on the website decreased health care utilization and medication overuse and increased empowerment.

http://www.jmir.org/2015/1/e14/

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The Effect of Social Support Features and Gamification on a Web-Based

Intervention for Rheumatoid Arthritis Patients: Randomized

Controlled Trial

• Gamification alone or with social support increased physical activity and empowerment and decreased health care utilization.

http://www.jmir.org/2015/1/e14/

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SOCIAL MEDIA AS COMPLAINTS SOUNDING BOARD

Why Social Media is the Complaint Sounding Board

• Complaints on social media are not anything new but big brands need to be listening.

• The key is to use social media accounts to build relationships and not just quote corporate policies.

http://robertbcairns.com/2014/11/13/why-social-media-is-the-complaint-sounding-board/

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When Doctors are Shamed on Social Media

http://ronibats.ph/2016/when-doctors-are-shamed-on-social-media/

“Ipa-viral ‘yang doktor/intern na ‘yan!”

(Let’s make this doctor/intern viral!)

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When Doctors are Shamed on Social Media

http://ronibats.ph/2016/when-doctors-are-shamed-on-social-media/

• First, it is unlikely to stop, not while our health system is far from ideal.

• Second, the practice discourages doctors from using social media.

• Last and most important, I doubt if any doctor-shaming post ever led to a positive resolution.

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http://www.slideshare.net/isiptan/social-media-and-psychiatry?

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Doctor Shaming

“Doctors are held to a higher standard of behavior but patients are not.

Social media policies cover personnel but not patients because while the hospital can sanction its personnel, it cannot do so for patients.”

Iris Thiele Isip-Tan, #HealthXPH

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I am a healthcare provider and I will conduct myself in a manner worthy of my profession, even

online. I will not use online platforms to rant or bash patients and healthcare

professionals.

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“First, do no harm.” Recognizing this and the trust that comes with my

profession, I will ensure that the information I post, like

or share is accurate.

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Whatever I post online in relation to my clinical expertise should be of benefit to my countrymen. I

will prioritize the promotion and advancement of health rather

than of medicinal products. I will not practice plagiarism.

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I will refrain from posting information online that will

compromise patient confidentiality and privacy.

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I will value the patient’s dignity and privacy by not taking selfies, groufies

or videos during encounters with patients that include patients’ body

parts, surgical specimens or that show patients in the background without

their consent.

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#HealthXPH tweetchatHealthcare Conversations on Twitter

Saturdays 9:00 p.m. to 10:00 p.m.

@helenvmadamba

Helen V. Madambahttps://www.facebook.com/helenvmadamba

Sleepless in Cebuhttp://helenvmadamba.blogspot.com

These slides are available onhttp://www.slideshare.net/HelenMadamba/

#HealthXPH tweetchat

August 6, 2016 Saturday on twitter.com from 9PM – 10PM

http://healthxph.net/healthcare/soft-skills-in-the-hard-reality-of-healthcare.html

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Social Media: An Alternative Sounding Board

Helen V. Madamba, MD MPH-TMMember of #HealthXPH