MARKET SURVEY ON PIRAMAL HEALTHCARE

PRESENTED BY:- YOGESH SAHU

UNDER THE GUIDANCE OF

Mr. ASHISH GUPTA (ASSISTANT PROFESSOR)

DEPARTMENT OF BUSINESS MANAGEMENT Dr. HARI SINGH GOUR UNIVERSITY, SAGAR

Table of content

1.Executive summary2.Market analysis

•Market analysis•Analysis of current and potential competitors•Environmental analysis

3.Marketing plan •Description of market opportunity•Product strategy•Pricing strategy•Distribution strategy•Marketing communication and promotional strategy

4. Technological issues

•Trends•Impact on product offering

5. Financial performance

•Sakes volume forecast•Marketing and service provision costs•Estimated income

Executive summary

•Summary of market

•Opportunity

•Product

•Pricing •Distribution

I. Market analysis

1. Segmentation approach

Individual and corporates seeking pharma products

Consumer healthcare products

Medicienes

2. Need by segment

3. Segment potential

Pharma Solutions Rs. 2,007.7 crores of company sales.

Critical Care Rs.756.8 crores of company sales.

Consumer Products Rs. 356.7 crores of company sales.

Competitors

Name Sales turnover(in mil.)

Net profit(in mil.)

Total assets(in mil.)

GlaxoSmithKline ltd 513.51

71.39 319.82

Cipla 1523.12 177.55 2283.8

Ranbaxy laboratories 1039.04

-133.04 1072.9

Environmental analysis

1. Technology

2. Social

3. Industry

4. Political and legal

II. Marketing plan

1.Description of market opportunity

•Description of need

•Description of market potential

•Description of product concept

2. Product strategy• Description of product

Piramal Healthcare

Customer Healthcare product

Kids care product

Pharmaceutical

•Objectives

•Features and benefits

•Product quality strategy

•Product service strategy

•Competitive positioning of brand

•Estimated cost

3.Pricing strategy

•Skimming v/s penetration

Competitors issues

4. Distribution strategy

Manufacturers

Consumers

Direct linkwholesaler

Wholesaler

Retailer

•Channel co- marketing and relationships

•Cost

•Competitors issue

•5. Marketing communication and promotional strategy

•Overall promotional objective

•Advertising

•Personal selling

•Sales promotion

THANK YOU