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PERSUASION SOCIAL INFLUENCE
anac$onofcausingsomeone
todosomethingthroughreasoningorargument
acapacitytohaveaneffecton
thebehaviorofsomeoneinasocialcontext
Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 17
h"p://inspira+on.goreapparel.com/cycling-to-work/
PERSUASION SOCIAL INFLUENCE
ORIGIN AGENDA PRESENCE
DRIVER ARGUMENT BEHAVIOR
IMPACT GUIDED UNCONTROLLED
DIRECTION PUSH PULL
TOP EVALUATORS INVOLVED SPECIALLISTS
JĀNIS BĒRZIŅŠ467 564 EUR Saved456 Twitter responsesProject: GAISMAS PILS
COMPUTER – MEDIATED (CME)
FACE–TO–FACE (FTF)
COMPUTER – HUMAN (CHU)
COMPUTER – MODERATED (CMO)
INTE
RPE
RSO
NAL
INFL
UEN
CE
Userbehavior
Usercontent
Dynamicdesign
Dynamiccontent
Persuasivedesign