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PATIENT ENGAGEMENT IN THE DIGITAL ERA- THE “NEW” HEALTHACARE CONSUMER
Dr. Reni Thomashttps://www.linkedin.com/in/dr-reni-thomas/
TRENDS OF TODAY- DIGITAL A KEY INFLUENCER
Patients becomingmore like consumers
Patient-centricmodel
Doctor-patients interactionsare becoming virtual
Convergence of digital healthand human interaction
Wastage due tonon-adherence
Healthcare costis spiraling
HEALTHCARE ORGANIZATIONS ARE STRUGGLING TO SOLVE BASIC CHALLENGES
How do I increase identification of treatable patients and ensure treatment is not prolonged?
Are there ways to monitor patients and collect data to improve their risk profile and prevent progression to adverse events like ER visits and re-admissions?How can I improve my interaction and engagement with patients for improving their adherence & health outcomes?
DIGITAL HAS BECOME CENTRAL TO BRAND PLANNING
• Digital as a key source of customer insight
• Digital as the anchor for patient experience and decision making
• Digital to drive outcomes and medical management
THE INFORMED HEALTHCARE CONSUMER
Consumers are aware of their genetic profile, risk profile and medical history
They are well informed and aware of the healthcare market and
products
They can demand specific treatments,place of service and look at mostcost-effective options
Want to embrace preventionand stay healthy
PATIENT CENTRIC APPROACH WITH THE PATIENT AT THE CENTER OF THE HEALTHCARE LANDSCAPE
PHARMAMANUFACTURER
HEALTHINSURANCE
HOSPITAL &PHYSICIAN
PHARMACY/RETAIL
COLLABORATIVE ECOSYSTEM!!
VIRTUAL DOCTOR-PATIENT RELATIONSHIPS
• Home health is increasing
• Virtual care delivery through digital tools
• Chronic or long term conditions managed in the community
• Only specialized and emergency treatment managed in the clinics and hospital
MANAGING THE QUALITY OF LIFE
Wearables trackthe quality of life
Comprehensive viewfrom multiple devices
Tests are also conductedthrough sensors
Increased adoptionof wearables
PRESSURE ON PHARMACEUTICALS TO PUT “PATIENT FIRST”
Pharma companies that succeed in patient engagement efforts increase their chances of regulatory and commercial success.
To productivelycollaborate withpatients, pharmacompanies need tofind better ways of communicatingwith them
Adoption of digital tools and incentivisation is key to the success of patient engagement
IT IS CRITICAL TO MANAGE THE DATA EXPLOSION IN HEALTHCARE AND USE IT EFFECTIVELY
IN SUMMARY…
All players in the healthcare
landscape need to come up with
innovative strategies and new business models to engage the “new”
healthcare consumer
Dr. Reni Thomashttps://www.linkedin.com/in/dr-reni-thomas/
Image Credit: crowdreviews.com