UOG LOGO USAGE MANUAL

UOG LOGOS

Use this logo for a solid one color treatment.Can be reversed for black material.

UOG_BW.EPS

Use this logo for 4 color process.UOG_CMYK.EPS

UOG_G.EPSUse this logo for a gradient one color treatment.Can be reversed to work on black.

UOG_TAG.EPSUse this logo for logo with tagline.

UOG Color Palette

pantone 143 cgunmetal gold

c: 8m: 30y: 100k: 0

web: #EAB320

c: 38m: 17y: 5k: 0

web: #9CBCD9

pantone 543 cgunmetal light blue

c: 85m: 79y: 49k: 56

web: #24253A

pantone 532 cgunmetal blue

c: 63m: 63y: 66k: 59

web: #3A342F

pantone 532 cgunmetal dark gray

TOP GRADIENT

BOTTOM GRADIENT

LOOP GRADIENT

the angle for the top gradient is to be negative 149 degrees (-149)

the angle for the bottom gradient is to be 42 degrees (42)

UOG Black and White Treatment / GrayscaleYou have two choices for black and white mediums.

Use this logo for a solid one color treatment.Can be reversed for black material.

UOG_BW.EPS

UOG_G.EPSUse this logo for a gradient one color treatment.Can be reversed to work on black.shown below.

LOGO SPACE AND MIMIMUM SIZE

X

X X

X

X

X

X

the minimum clear space surroundingthe logo is shown as X. X is the heightof the UNITED.

CLEAR SPACE

the minimum size must always belarger than 1.25 inches.

with the tagline 1.75 inches.

MINIMUM SIZE

the tagline must always be spaced theheight of the ORTHOPEDIC GROUP (represented by X) below the bottomof the ORTHOPEDIC GROUP text.

TAG LINE SPECIFICATIONS

1.25 inches

1.75 inches

BACKGROUND COLOR

Try and stay away from colored backgrounds that distract or hide the gradient in the loop. Lighter nuetral v

Colored Background

White is the preferred backgroundcolor for UOG.

White Background

Black BackgroundUse a white UNITED when working with black backgrounds.

Always place the logo on a backgroundthat provides good contrast and doesn’tget lost with the gradient within the loop.

THINGS NOT TO DO

Do not add a drop shadow to the logo. This weakens legebility.

No Drop Shadow

Colors within the loop should not beused as the gradient gets lost in thebackground. Stay away from gradientbackgrounds as well.

Color Palette Backgrounds

Pattern / Picture BackgroundsDont use patterns or images that lose the logos visibility.

The logo must maintain its clarity anddistinction. Do not place the icon on backgrounds and objects that take awayfrom this.

SizeDo not skew or alter the logo in any way.