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WHAT ARE THE MOST SOUGHT-AFTER QUALITIES IN AN IRON FOOD SUPPLEMENT?

Most sought after qualities

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WHAT ARE THE MOST SOUGHT-AFTER QUALITIES IN AN IRON FOOD SUPPLEMENT?

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Page 1: Most sought after qualities

WHAT ARE THE MOST SOUGHT-AFTER QUALITIES IN AN IRON FOOD SUPPLEMENT?

Page 2: Most sought after qualities

THERE ARE ONLY TWO KINDS OF IRON THAT WE CAN USE, HEME AND NON-HEME IRON.

NON-HEME IRON IS FOUND IN PLANTS AND SYNTETHIC DRUGS. OPTIFER® CONTAINS HEME IRON BOUND TO BOVINE HEMOGLOBIN AS IN MEAT COURSES.

HEMOGLOBIN CONTAINING HEME IRON IS NATURALLY TAKEN UP AS A WHOLE UNIT EFFICIENTLY WITHOUT SIDE-EFFECTS.

1. THE CONCEPT IS EASILY GRASPED

Page 3: Most sought after qualities

Fe++

Fe++

Fe++

Intestine

Fe++

absorption 15-25 %

Heme iron is easily absorbed as a whole structure with high

bio-availability.

Non-heme iron must be dissolved

before uptake. Because of low

absorption reactive free iron ions

remain in the gut and cause side-effects.

Fe++

Fe++

Fe++

Fe++

Fe++

absorption 2-4 %

Intestine

Fe++

Page 4: Most sought after qualities

OPTIFER® HAS A DOSAGE OF ONE TABLET PER DAY, TAKEN AT ANY TIME.

OTHER SIMULTANEOUSLY INGESTED FOODSTUFF OR DRINK HAS NO EFFECT ON HEME IRON UPTAKE.

2. DOSAGE IS USER-FRIENDLY

Page 5: Most sought after qualities

3. THE CONCEPT HAS CLEAR BENEFITS

OPTIFER® IS NATURAL, NON-SYNTHETIC.

OPTIFER® HAS GOOD EFFECT IN IRON DEPLETION AND NO SIDE-EFFECTS, WHICH IS ESPECIALLY IMPORTANT IN CHRONIC SITUATIONS.

THE EFFECT AND TOLERANCE WILL NOT CHANGE OVER TIME.

Page 6: Most sought after qualities

HEME IRON HAS BEEN USED IN LARGE SCALE IN SCANDINAVIA FOR OVER THIRTY YEARS.

NO SERIOUS SIDE-EFFECTS OR POISONINGS HAVE EVER BEEN REPORTED.

4. IT IS SAFE

Page 7: Most sought after qualities

HEME IRON THERAPY IS REASONABLY PRICED AND MUCH LOWER THAN FOR INSTANCE INTRAVENOUS THERAPY IN CHRONIC CASES.

SIDE-EFFECTS WILL NOT RUIN THE THERAPY. HEME IRON THERAPY HAS A MUCH HIGHER SUCCESS RATE DUE TO TOLERANCE THAN NON-HEME IRON THERAPY.

5. THE PRODUCT IS PRICEWORTHY

Page 8: Most sought after qualities

Swedish company FerroCare/MediTec has a strong commitment to reach

people suffering from iron deficiency, but have problems with

existing supplements.

Page 9: Most sought after qualities

• OptiFer® tablets are based on natural bovine heme iron and will safely and efficiently keep iron counts at an optimal level

www.ferrocare.se www.hemeiron.com