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Holiday with focus on care
AAL Forum -‐ Ghent Conference 23/09/2015 Geert Verstraete, Financial Manager Mariasteen
HISTORY & FINANCES
• MARIASTEEN EXPERTISE IN ADAPTED JOBS EXPERTISE IN CATERING HTK - MD – DOM
• DOMINIEK SAVIO INSTITUUT EXPERTISE IN CARE
• JOBCENTRUM EXPERTISE IN JOB RECRUITING • IN PARTNERSHIP WITH ADMB SOCIAL INVEST
è GOAL:A hotel for people (with disabili6es) by people with disabili6es
MIDDELPUNT COMBINES:
- HOLIDAY COMFORT & ATMOSPHERE - ACCOMMODATION OF A HOTEL - 44 ROOMS - FACILITIES AND FULL ACCESSIBILITY OF A CARE RESIDENCE - EMPLOYMENT PROJECT - INVESTMENT € 7.2 MILLION
• FAMILIES: TOGETHER & SEPARATE – 12 LARGE ROOMS • GROUPS: FULLY EQUIPPED – PRIVACY – 2 CONFERENCE
HALLS • CARE ASSISTANCE: PARTNERSHIPS
CARE ASSISTANCE • 2012 RIZIV - HOSPITAL CONVENTION
• 24u/24u care assistance è not approved
• LOOKING FOR A LOCAL PARTNERSHIP • Doctors • Nurses with care assistance partner Wit Gele Kruis • Physiotherapists • Local Hospital
• PAYMENT NURSING • Repayment insurance funds
• TOOLS • Medical intake with care assistance partner (questionnaire) • Strong cooperation and communication • Consultation with the client and his own network of care • Use of our infrastructure and resources
MARKET STRATEGY • TARGET GROUP
PERSONS WHO NEED CARE ASSISTENTS OF THOSE PEOPLE CARE ORGANISATIONS – PATIENT ORGANISATIONS SPORT ORGANISATIONS ALL INDIVIDUALS/TOURISTS (INCLUSION = ADDED VALUE)
• HOW? WEBSITE MIDDELPUNT + BOOKING.COM
DIRECT MAILING + TRY-OUT + TOURISM & CARE FAIRS NETWORKING + AMBASSADORS CONNECTIONS DC GID(T)S PROSPECTING BENELUX
BUSINESSPLAN • INCOMES - PROFITS
RESERVATION OF ROOMS IS THE CORE ACTIVITY CARE COSTS ARE REIMBURSED CUISINE AND FOOD QUALITY ARE VERY IMPORTANT
• COSTS INFRASTRUCTURE COSTS OVER 27 YEARS
REPLACEMENT INVESTMENTS AFTER SEVEN YEARS EMPLOYMENT PROJECT FOR 18 PERSONS SUSTAINABLE ENERGY AND MAINTENANCE
GOAL = HOLIDAY CARE CENTRE MEANS = SOCIAL ECONOMY
BUSINESSPLAN
-‐200000
-‐100000
0
100000
200000
300000
400000
500000
600000
700000
800000
* exploitaHekost per jaar * exploitaHeopbrengst per jaar * ExploitaHeresultaat Cashflow
Middelpunt
2014 2015 2016
BOOKINGS 2014
BOOKINGS 2015
BOOKINGS 2015
BOOKINGS 2016
FUTURE • EXPANSION OF BOOKINGS
• MORE INTERNATIONAL TOURISTS
• PARTNERSHIPS WITH ORGANISATIONS TO ENSURE A CERTAIN CAPACITY OF BOOKINGS