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Introduction July 2016 **Confidential and proprietary not for distribution**

Meet the Breastfeeding Innovators: Ben Lundin, Pacify

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Page 1: Meet the Breastfeeding Innovators: Ben Lundin, Pacify

Introduction

July 2016

**Confidential and proprietary – not for distribution**

Page 2: Meet the Breastfeeding Innovators: Ben Lundin, Pacify

1

If we want to increase breastfeeding rates, we

have to be there when it’s hardest.

Mothers receiving telephone-

based support breastfeed 3x

longer than control

Sources: State of Motherhood and Media 2015, American Journal of Clinical Nutrition

95% of new moms own smartphones

90% of mothers reporting

feeding issues on day 3

postpartum

Page 3: Meet the Breastfeeding Innovators: Ben Lundin, Pacify

2

Pacify is lactation consultants, dietitians, and

nurses, available 24/7 through a beautiful app

Moms connect

in 3 minutes or

less, 24/7

Video enabled

to enhance

support

Providers have

the highest

qualifications

in their fields

Page 4: Meet the Breastfeeding Innovators: Ben Lundin, Pacify

3

We work with WIC, Medicaid, and physician

practices across the country.

DC

Under

contract

In

conversation

• WIC contracts in 4

states (thousands of

licenses)

• Working with Medicaid

in WA; LOI signed for

expansion to other

states

• In conversations with

large, self-insured

employers and

foundations

Moms learn about us in clinics; they use us

at 3am when no one else is available

Page 5: Meet the Breastfeeding Innovators: Ben Lundin, Pacify

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Moms love us.

“So amazingly

helpful, supportive

and a great way to

get awesome advice

right when I needed

it. thank you!”

-Amy C.

“Loved it! excellent

and very helpful.

Answered all my

questions.”

-Alba M.

Average star

rating of ~4.8

across thousands

of calls

Average time to

answer:

26 seconds

Utilization >20x

higher than

traditional warm

lines

Page 6: Meet the Breastfeeding Innovators: Ben Lundin, Pacify

5

We look forward to working with you!

Ben Lundin

CEO, Co-Founder

[email protected]

Melanie Silverman

Chief Clinical Officer

[email protected]

George Brandes

COO, Co-Founder

[email protected]

Laura Stokes

Community Director

[email protected]

Supported by a nationwide clinical network

and a world-class technology team based in

Washington, D.C.

• Five years in

McKinsey’s

healthcare practice

• MBA (Oxford,

Rhodes Scholar)

• Former State

Medicaid official

(TennCare)

• VP of health tech

programs (JTAX)

• IBCLC / RD with

15 years of

experience

• Renowned expert

on Prader-Willi

• Former CDC

manager with

core focus on

community and

women’s health