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© 2016 Enroll America | StateOfEnrollment.org DEALING WITH TOUGH QUESTIONS

Lights, Camera, Action: Giving Effective Press Interviews Part 2

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Dealing with tough questions

2016 Enroll America | StateOfEnrollment.org Ask about the toughest questions or most hostile interviews people have experienced.

EXAMPLES FROM THE TEAM.

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Example of a bad interview

2016 Enroll America | StateOfEnrollment.org Well discuss outcome of practice 1.2

How do you handle tough or argumentative questions?

Its as easy as ABC!

2016 Enroll America | StateOfEnrollment.org

Agree with a shared concern: Youre absolutely right

Bridge to your point:Thats why or What I can tell you is or The good news is

Convince your audience: end strongly on core message. ABCs of Staying on Message

2016 Enroll America | StateOfEnrollment.org (NEED TO UPDATE PIC)

Dont be dismissive or mean the host is likely popular with the folks at home, or they wouldnt be watching!

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5Question:ABC Examples Yes, we hear a lot from consumers who have questions about the enrollment process, and what plan is best for their family.We just talked to a consumer who said this process was too complicated, so she gave up why cant you simplify the enrollment process?The good news is, free personalized help is available!

Find a shared concern to AGREE with:BRIDGE to your point:Anyone who visits GetCoveredAmerica.org/Connector can schedule an appointment to meet in-person with an assister in their neighborhood.CONVINCE your audience:

2016 Enroll America | StateOfEnrollment.org