deck innovative strategies

© 2015 Enroll America and Get Covered America

EnrollAmerica.org | GetCoveredAmerica.org 01-13-2015

Click to edit master title style.

1

Innovative Outreach Strategies You Can Still Implement for OE2



Agenda

I. Moderator Jennifer Roniger, Director, State Assistance,

Enroll America

II. Making the Most of Your Enrollment Events

Cheryl O’Donnell, Arizona State Director, Enroll

America

III. A Successful Two Weeks of Action:“500 by the 15th Campaign”

Eric Savaiano, Enroll Nebraska Statewide

Coordinator, Nebraska Appleseed

IV. Using Commit Cards in Community Health Centers

Rachel Linstead Goldsmith, Outreach and

Enrollment Program Manager, Westside Family

Healthcare

V. Health Care Happy Hour! Jan Morrill, Outreach and Enrollment

Coordinator, Maine Migrant Health Program

VI. Coffee Sleeves at Local Stores as an Effective Strategy

Eva Rose Davison, Outreach and Enrollment

Specialist, Benewah Medical Center

Molly Schnebly, Health Insurance Specialist,

Benewah Medical Center

VII. Q&A Type your questions into the chat box



There is Still Time



MAKING THE MOST OF YOUR ENROLLMENT EVENTS

Cheryl O‘DonnellEnroll America



Create an Event From Scratch

• Set a goal• Create a wish list• Inventory your assets • Determine your capacity

• How many people can legally fit in your location?• How many people can you/your partners serve?

• Adjust goal if necessary



Basic Steps to Creating an Event

Planning an Effective Enrollment Event webinar recording: www.youtube.com/EnrollAmerica



Create Interest Around the Usual

• Create themes• Use a play on words• Target “one-of-a-kind” opportunities



Enrollment Event Best Practices

• Sign In Process• Account Support/“Creation Station”• Documentation folder/envelope

• Ongoing Consumer Education• Health insurance literacy workshop or homework

• Sign Out Process• Schedule follow-up appointment• Story collection

• Back-up plans• Evaluation



A SUCCESSFUL TWO WEEKS OF ACTION:“500 BY THE 15TH CAMPAIGN”

Eric SavaianoEnroll Nebraska



Enroll Nebraska

• Statewide Network of community organizations, in-person assisters, health care providers and advocacy groups in Nebraska

• Active in outreach, education and collaboration around the ACA

• Nebraska: • 1.8 million people• Enrolled in OE1: 43k people• Uninsured for OE2: 225k people



“500 by the 15th”

• The idea developed through an Enroll America-facilitated planning session on October 28th, 2014 (implemented December 1, 2014)

• Statewide “Day / Week / 2 Weeks of Action”

• Final Goal: Enroll 500 uninsured or soon-to-be uninsured Nebraskans into affordable healthcare options between Dec. 1 and Dec 15



Materials Developed

Training for Assisters

• Logo• Organization Pledge• Mid-Point Tally Sheet• Final Tally Sheet• Media Strategy (earned and social)



Organization Pledge



Tally Sheets, Mid-Point and Final



Media Strategy

Earned Media• Press release• Senatorial newsletters• Senator video

Social Media• Created hashtag: #500by15th• Wrote sample tweets for each day• Encouraged retweeting, sharing and liking



Results

We Did It!Midpoint (Dec 1-7):263 Enrolled or Renewed

Final Results (Dec 1-15):893 Enrolled or renewed

17 Participating Organizations571 New Enrollments (63%)322 Renewals (36%)75+ Extended Operating Hours20+ Outreach and Enrollment Events454+ People in Attendance at Events99+ Commitment Cards Signed917+ Appointments Made/

Appointments Held



If We Could Do It Again

1. Collect tally information through a more efficient method such as a google sheet.

2. Expand on the reporting categories in the tally sheet. Have organizations ask consumers: How did you hear about us?

Note: This information would help us to determine the most effective outreach strategies for getting consumers enrolled.

3. Have a big celebration at the end!



USING COMMIT CARDS IN COMMUNITY HEALTH CENTERS

Rachel Linstead GoldsmithWestside Family Healthcare - Delaware



Benefits of Commit Cards

• Self-generated leads from proactive patients

• Provides opportunity for patients of busy centers to request assistance if they are not able to work with enrollment staff

• Provides opportunity for patients of less busy centers to request assistance if they are not able to work with enrollment staff because they are part-time or outreach-focused




• Reaches patients who are not identified as uninsured by health center staff and/or are not approached about coverage options

• Reinforces outreach messaging through other mediums (signage, mailings, staff, waiting room videos, text messages, call hold messaging, etc.)

• Helps to regulate and streamline work in times of shifting demand




• Opportunity to reach patients who speak multiple languages

• May reach family members not reached through patient messaging

• Also works for non-patient community members seeking assistance when all enrollment staff are busy



Title



Implementation Checklist

• Gather the materials needed and create the Commit Cards and drop-boxes

• Announce the strategy to your enrollment staff and medical receptionist staff with respect to their roles, and to the full staff generally

• Provide materials to all staff to support the project (instructions, scripts)

• Plan to track your results in advance

• Ask all staff to help with promotion through emails, staff meetings, and newsletters



Materials Needed

• Cardboard ballot boxes with signs

• Commit Cards

• Instructions for both enrollment staff and non-enrollment staff

• Script for non-enrollment staff

• Tracking spreadsheet and/or database



Coordinating Staff

• Point person structure • Creates accountability• Efficient check-in for administrative staff

• Point person responsibilities• Help select the location of the box • Collect cards on specific days of the week• Make sure receptionists are trained• Build awareness with other staff • Distribute completed Cards to other enrollment staff



Coordinating Staff

• Training for receptionists• Provide written instructions, review at meetings, ask

for feedback• Have them ask the patient to fill out the card

completely, note if they do not have insurance

• Simple script• “Westside Family Healthcare offers patients and

community members help with applying for reduced cost and free health insurance under the Affordable Care Act. If you fill out one of those cards and put it in the box, someone will get in touch with you.”



Tracking and Reporting

• Spreadsheet• Allows you to see shorter-term outcomes

• How many reached via Commit Card• How demand may ebb and flow over the course

of the OEP

• Database• Allows you to see long-term outcomes

• How many applied• How many fully enrolled



Successful Enrollments Resulting from Commit Cards

Monthly Premium of $36.98!

• A Westside patient who is a 37 year old woman first dropped her Commit Card at our Middletown health center when the enrollment staff member was out at an outreach event. Our staff called her back to follow-up and the patient wound up enrolling while she was at the center for an office visit. After applying and receiving a tax credit of $196, she said she was 100% satisfied with her monthly premium of $36.98!

Monthly Premium of $46.21!

• A Commit Card was completed by an immigrant family at one of our health centers. They had been found ineligible for Medicaid because they did not meet the requirement of 5 years of residency, but did qualify for significant tax subsidies of over $450 when assisted with an application. After the subsidy was applied, their premium was $46.21 a month.



HEALTH CARE HAPPY HOUR!

Jan MorrillMaine Migrant Health Program



Our Promotional Flyer



Our Media Coverage



• Buy in from the restaurant owner is key

• Local press can be a huge boost to foot traffic

• Service industry employees are skeptical about health insurance

Lessons Learned



COFFEE SLEEVES AT LOCAL STORES AS AN EFFECTIVE STRATEGY

Eva Rose Davison, Outreach and Enrollment Specialist, Benewah Medical Center

Molly Schnebly, Health Insurance Specialist, Benewah Medical Center



Planning Phase

Step 1:

• Came up with a catch phrase

Step 2:

• Drew up a rough draft and presented to our Healthcare Reform Technical Workgroup

Step 3:

• Gathered bids from several printing companies

Step 4:

• Picked company and proofed design

Step 5:

• Finalized product with an order of 2500 coffee sleeves

Step 6:

• Distributed to over 10 local stores



Coffee Sleeves Snapshot



Distribution Plan

Service area consists of 5 counties: 3 in Idaho and 2 in Washington State.

Type of business approached:

• Local groceries stores• Local Coffee shops/stands• The Coeur d’ Alene Casino coffee shop• Wellness Center



Effective Results

Prompted conversations about what people should do to get health insurance

Generated leads: phone calls, emails and walk-ins

Participating businesses wanted employees to learn options now



Lessons Learned & Tips

Engaging small businesses was extremely effective!

Even if you are not able to produce coffee sleeves consider engaging small businesses – Drop off a flyer? A postcard?

Tracking your work and asking consumers how they heard about you is key!



You Can Do It!

Plan Ahead

Follow Up

Track Results



Speakers Contact Information

Cheryl O’Donnell

[email protected]

480-779-9214

Eric Savaiano

[email protected]

402-438-8853 ext. 126

Jan Morrill

[email protected]

207-441-0913

Jennifer Roniger

[email protected]

202-870-1339

Rachel Linstead Goldsmith

[email protected]

302-652-2455 Ext-117

Eva Rose Davison

[email protected]

208-686-1931 Ext. 376

Molly Schnebly

[email protected]

208-686-1931 Ext. 273

Dayanne Leal

[email protected]

617-999-5871

mailto:[email protected]










Thank You

Don’t miss out TOMORROW:Using the Media to Get Your Message Out Before February 15

Wednesday, January 14, 2015 from 2:00 p.m. to 3:00 p.m. EThttps://cc.readytalk.com/cc/s/registrations/new?cid=84q2qz0ef5at

Want more outreach ideas: 2014 March Webinar SeriesThe Road to March 31—Effective Outreach and Enrollment Strategies to Use Now

Subscribe for Enroll America’s newsletter for updateswww.enrollamerica.org

https://cc.readytalk.com/cc/s/registrations/new?cid=84q2qz0ef5at

http://www.enrollamerica.org/resources/webinars/the-road-to-march-31-effective-outreach-and-enrollment-strategies-to-use-now/?source=webinars

http://www.enrollamerica.org/



Q&A SESSION