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How to Market Your Practice More Efficiently and Effectively
PATIENTS + PATHOLOGIES + PROCEDURES
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PresenterMichael RobertsMarketing Director, Mudbug Media
P3 InboundPatients + Pathologies + Procedures
P3 Inbound
People Are Busy - Especially Dr. Smith
It’s easy to let marketing fall to the wayside simply out of a lack of time to get things done.
5-Step Cycle To Marketing Your Practice
Prioritize Your E�orts
CreateA Solid Plan
DelegateResponsibilities
AutomateProcesses
EvaluateYour Process
& Refine
1 2 3 4 5
Prioritize Your E�orts
1
Wha
t are
your m
arketing needs?
Dr. Smith Needs More Referrals
!!!
REFERRALSfrom
FRIENDS& FAMILY
It is important to know what Dr. Smith’s business need is, that way, he can pick out the right tactic
for EXAMPLE ---
PRIORITIZE
Plan Out The Tactics
2 for EXAMPLE ---
Saves you time in the long run
Add a referral page to your website
WAYS YOU CANPLAN OUT TACTICS
Hand out info to patients at your desk
Run a Facebook campaign
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2
3
REFER A FRIENDSubject:
Name:
Email:
Phone:
Questions/Comments:
Dr. Smith Plans to Add A Referral Page To His Website
PLAN
DelegateResponsibilities
3 Help
s ensure things get done
Dr. Smith Asks His Sta� to Help Out
nursescan ask
patientsif they would beinterestedin participating
Help?
FRONT DESK EMPLOYEES INFORMATIONCAN HELP COLLECT
or
DELEGATE
Use Automation When Possible
4 Will s
ave you time
Automation allows me to set up what I need
ahead of time and schedule when it will go out.
Dr. Smith Adds An Electronic Survey To Website
TAKESURVEY
Schedule out Facebook Posts
WAYS YOU CANUSE AUTOMATION
Schedule updates to content on website
Use electronic surveys
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2
3
AUTOMATE
Social MediaMany practices find that health tips &
info resonates with their social media followers. In many cases, this content is
not time-sensitive, so you can schedule it ahead of time if you have the content ready.
AUTOMATE
YOU CANSCHEDULEBLOG POSTS
Blog Posts /News Updates
Most blog sites like Wordpress allow you to schedule out posts
ahead of time.
AUTOMATE
Email Marketing
You can set up your email messages and newsletters, and set them to go out to a particular group of contacts exactly when you want. No need to
manually send out each one.
AUTOMATE
Frequently view your results
Evaluation Progress and Focus
on What Works
5
Dr. Smith Identifies What Works
SPECIFICEVALUATE
What is the # of patients who attribute their visit specifically to referrals?
Have a plan, stick to it, and cut out unnecessary steps wherever you can.
Dr. Smith’s 5 Step Process Was A Success!
Prioritize Your E�orts
CreateA Solid Plan
DelegateResponsibilities
AutomateProcesses
EvaluateYour Process
& Refine
1 2 3 4 5
