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Presented by my client, Scot McMurdie of Shea & McMurdie Retirement, at the 2014 edition of the HR Southwest conference in Fort Worth, TX, October 5-7, 2014.
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Employee Education: Avoiding a Benefits PR Challenge
Presented by Scott McMurdie, CFP®, QPFC®
Agenda
• 5 Common Misconceptions• What are the signs of an education
problem?• Why should you care?• Barriers to improving communication• 5 ideas to enhance benefit communication
• 87% of employees say it is important to work for a company that cares about their well-being.Monster.com survey
• More than 4 in 5 employees who rate their employee benefits education highly also rate their benefits package positively and say their workplace is an excellent or very good place to work. UNUM 2012
5 Common Misconceptions Related to Employee Benefit Plans
Common Misconception #1
The 401(k) Plan is free
• According to the Small Business Administration 75% of employees who sign up for their company 401(k) plan are unaware of the fees associated with the plan. (sba.gov)
Common Misconception #2
Employees know how much the medical plan costs
How Much do employees know about the cost of their medical insurance?
All Employees Surveyed60% think they know the
cost
15% can provide reasonable estimate
LIMRA 2012
Common Misconception #3
Employees appreciate the value of employer contributions to
benefits
• 61% of employers provide basic information about their financial benefit offerings to employees once a year.
• 13% never communicate the value• 12% communicate the value upon first
eligibility• B of A Merrill Lynch Workplace Benefits Report
Common Misconception #4
Employees understand the differences in medical plans and which one is best suited
for their specific situation
Tale of Two Medical Plans
• Plan A-- $5,000 deductible 100% Coinsurance HSA Plan (Cost $400/mo)
• Plan B--$2,000 deductible 80% coinsurance $4,000 out of pocket maximum $35 Dr. Co-pay and Rx Co-pays of 10/30/50 (Cost $475/mo)
Which one is better?
• More than half of employees do not understand what their health insurance covers. Harris Interactive 2013
Common Misconception #5
The grass is greener on the other side
Flow of News
• Difference between Millennials, Generation X, and Baby Boomers
What are the signs?
• Low Participation• Constant questions/complaints to
managers or HR• Exit interviews• High Turnover• Reduced Productivity
Why should I care?
• Cost of Recruiting/Hiring/Firing• Loss of Productivity• Time Waste• Increased Administration Costs
What Keeps Employers From Enhancing Education and Communication
• Cost• Internal Resources• Complexity of benefits• Geographic Location of Employees• Apathy
5 Ideas For Creating an Effective Education and Communication Program
• Personalized Benefit Statements
5 Ideas For Creating an Effective Education and Communication Program
• Personalized Benefit Statements• Employee Surveys
5 Ideas For Creating an Effective Education and Communication Program
• Personalized Benefit Statements• Employee Surveys• Benefits Fair• Regular Education Meetings outside of
Open Enrollment• Utilize Providers
Benefits of a Well Structured Education Program
• Decreased Turnover• Enhanced Recruiting• Increased Enrollments• More Engaged, Loyal Employees• Improved Productivity• Reduced Benefits Administration
Questions?
Please remember to completethe session evaluation
MOBILE APPhrsouthwest.com/mobile
PRINTED FORM