Embed Size (px)
Citation preview
Emerging Technologies Driving New Patient Care
Jared JohnsonUltera Digital
Steve KochSitewire Health
Russ MaloneySitewire Health
Understand the user’s Jobs
to be Done
Flickr: David Blaine
Who are these people?
Jared JohnsonPrincipal
Ultera Digital
Steve KochSenior Healthcare Strategist
Sitewire Health
Russ MaloneySenior Strategic Planner
Sitewire Health
• Overview of emerging healthcare wearables and Internet of Things (IoT) devices
• Barriers and how to overcome them• The human behavior influence• Takeaways for
marketing/technology experts
Today’s agenda
You’re familiar with today’s wearables. What comes next?
Patient care is changing, whether we want it or not.
The exam room is everywhere now.
Empowered Patients
Democratized Medicine Retail Clinics
Home Blood Tests
Quantified Self
Fitness Trackers
Remote Monitoring
Mobile Health(mHealth)
Telehealth
The current state of wearables and Internet of Things (IoT) in patient care
201533 million
2019148 million
The healthcare IoT market segment is poised to hit $117 billion by 2020.
Wearables in the exam room
Exam Room Tools – Apple Watch
Kareo Watch App
AirStrip Sense4baby
Cedars-Sinaiuses HealthKit to integrate EMR for 87,000 patients
At rollout, 300 patients connected
Apple Watches or other wearables
Google Clinical Research
Wearable
“Not a FitBit or Apple Watch competitor”
IoT (smart sensors) in the exam room
Smart Sensors
Monitor Hydration
Pixie Scientific
Smart Sensors
Monitor Glucose
Alcon/Google
Smart Sensors
Anti-Depressant Ingestible Sensor
and Skin Patch
Proteus/Otsuka
Smart Shoes Smart Brain Monitor
Boogio Bionic Foot Sensor BrainScope Ahead 200
The wave is coming. What barriers are coming with it?
Barrier #1:Consumer adoption
Flickr: shinya
Around 20% of consumers own a wearable.20 – 30% have a wellness app on their mobile device. Forrester 2015, HRI
2014
Flickr: shinya
75% of wearable owners are early adopters.Half are younger than 35.
Nielsen, 2015
Flickr: shinya
HRI 2014
Flickr: shinya
What would you pay for a wearable?
HRI, 2014
$300?
$100?
Free?
Flickr: shinya
One-third of people hospitalized in the last year adopted a wearable after their hospital stay.
Rock Health, 2015
Barrier #2:Clinical adoption
MedPanell, 2015Med Panel, June 2015
15% of physicians reported discussing wearable health technology with their patients.
Keys to clinical adoption of wearables:
1. Population Health2. Interoperability3. Data quality
Barrier #3:Consumer engagement
Flickr: shinya
Less than half of wearable owners wear their devices every day.
HRI 2014
Flickr: shinya
One-third of users stopped using their devices after six months.Endeavor Partners 2014
Bridging the chasm
Technology adoption curve
EarlyMajority
LateMajority LaggardsInnovators
EarlyAdopters
Technology adoption curve
EarlyMajority
LateMajority LaggardsInnovators
EarlyAdopters
The chasm
Peak of inflated expectations
Trough of disillusionment
Slope of enlightenment
Plateau of productivity
time
hype
Wearables
2011
20132015
time
hype
Gesture control
2011
2013
2015
time
hype
Technologies in 2011
Cloud platforms
E-reader
Internet TV
time
hype
Behavioral sciences
Check the box if you wish to register with the NHS Organ Donation program
Check the box if you wish to register with the NHS Organ Donation program
42% register✓
Check the box if you do not wish to register with the NHS Organ Donation program
Check the box if you do not wish to register with the NHS Organ Donation program
82% register✓
Default choices
Behavioral techniques
Variable rewards
Goal- and task-setting Leaderboards
Defaultchoices
Team-based participation
Social comparison
Social contagiousness
Anticipated regret
Action prompts
Goal- and task-setting
Action prompts
Descriptive norms
Descriptive norms
What is your role?
Segment by psychographics, behaviors and motivations.
55
Understand the different journeys
your segments take.
!
?
Understand the user’s Jobs
to be Done
Flickr: David Blaine
Lead nurturing
Lead scoring
Communication optimization
Personalized landing pages
Lead acquisition
CRM integration
Social marketing
Convert
Marketing Automation
Understand the user’s Jobs
to be Done
Flickr: David Blaine
Motivation nurturing
Motivation scoring
Communication optimization
Personalized landing pages
Patient acquisition
EHR integration
Social marketing
Convert
Motivation Automation
• Integrate empowered patients into your communications plan and care model
• Anticipate consumers’ questions and behavior
• Use your marketing and technology skillset to provide better care for patients
Key points to take away
healthitmarketer.com
sitewirehealth.com/cruxpoints
Download this presentation at
HCICwearables.com
Jared [email protected]@jaredpiano
Steve [email protected]@sitewirehealth
Russ [email protected]@russ_maloney
