8 Slide Pitch Deck

David Holdford, RPh, MS, PhDProfessor, School of PharmacyVirginia Commonwealth University

Pitch Deck Template for Pharmacist Services

Purpose of Pitch DecksPitch decks are tools to communicate business plans to audiences

They tell the business story in a way that is…

Concise,

Compelling, and

Visual

Persuasive pitch decks typically consist of 10 slides*

http://guykawasaki.com/the-only-10-slides-you-need-in-your-pitch/

Why Only 8 SlidesThis pitch deck is the seed around which future pitch decks will be developed – it will evolve over time and with experience

This 8 slide pitch deck describes the basics of the business model without getting into specific financial details

Financial details can be provided in later iterations of the model

8 slides1. Title

2. Problem

3. Solution

4. Business model

5. Underlying magic

6. Channels & communication strategy

7. Competition

8. Partners

http://guykawasaki.com/the-only-10-slides-you-need-in-your-pitch/

Mistakes to AvoidToo many:

slideswordsdetails

Overconfidence

False assumptions

Grandiose claims not backed up with data or logic

1. TitleName (or descriptor) of the solution you are pitchingInclude names and contact information of individuals involved

2. ProblemExplain the problem to your audience that you want to solve

Use perspective of potential customersGrab attention with a story

Convince them that this is a problem that needs solving

3. SolutionClearly describe your service or product

Describe how your product or service solves the problem better

Help them clearly understand your value proposition

4. Business ModelExplain how you will make money

How will revenue be generated?

What will be the price for each unit of service/product provided?

Who will pay you?

What will be your gross margin?

5. Underlying MagicDescribe the magic behind your product or service

Use diagrams, service blueprints, and other visuals to describe what makes you special

Research evidence, visual demonstrations, and pilot studies can be useful

6. Channels & communication strategy

Describe how you will reach customers with your product/services

How and what will you communicate to them?

7. CompetitionDescribe the market and competition for the market

Competition may be the status quo (e.g., do what we have always done) or self-service (e.g., solving the problem without any help from others)

8. PartnersDescribe your partners & their roles in the success of your product or service

Sourceshttp://guykawasaki.com/the-only-10-slides-you-need-in-your-pitch/

http://www.forbes.com/sites/chancebarnett/2014/05/09/investor-pitch-deck-to-raise-money-for-startups/

http://www.marsdd.com/mars-library/how-to-create-a-pitch-deck-for-investors/

Organization's Operation - Specific background about the organization

where the product/service will

be provided

Strengths, Weaknesses - Your capabilities to serve targeted customers

Service/Product – Features and details about your program or service

Secondary Customers - all

other people you may serve

Partners - People or businesses who can

help you serve customers

Value Proposition - The case you make to customers

Opportunities, Threats - Potential

for success or failure in the market

Competitors – Alternatives for your

value propositionPrimary Customers - People or businesses you

want to serve

Costs - Financial and nonfinancial inputs needed to serve customers

Pricing & Reimbursement - Sources of revenue to sustain your value proposition

Communication Plan - How value proposition is communicated

Implementation - Details about critical factors for success of business

Source: (adapted) Osterwalder A, Pigneur Y. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ.: John Wiley and Sons; 2010.

Business Model Canvas for Pharmacy Services