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Families USA Enrollment Assister Network | 05.2016
Effective Strategies for Educating Public Officials and Advancing Public Policy
FamiliesUSA.org
Enrollment Private Market
Health Systems Transformation Medicaid
Health Equity
Families USA
FamiliesUSA.org
Agenda
What is advocacy? Why is it important? What does Families USA do? What can YOU do? How do you do “it”? Success! Q&A
FamiliesUSA.org
What’s in a Word?
FamiliesUSA.org
What is Advocacy?
Public Policy
Research
Coalition building
Media outreach
Policy-maker
education
FamiliesUSA.org 6
Your Voice Matters
FamiliesUSA.org
What is Your Voice in the Process?
FamiliesUSA.org
In 2015, 4,600 assister programs helped 5.9 million consumersConsumers
Assisters
Public Officials
Your Unique Perspective
FamiliesUSA.org
How We Advocate
Legislative
Meetings on the Hill
Testimony
FamiliesUSA.org
Policy Priorities
Assister funding, training, and resources
Improve the Marketplace application and call center
Encourage the adoption of streamlined enrollment
Medicaid expansion to eliminate coverage gap
Coverage affordability
Adequate coverage
FamiliesUSA.org
Families
USA
In-person debriefs
Assisters@FamiliesUSA.
orgAssister surveys
Partner calls
We Want to Hear from You!
FamiliesUSA.org
Recent Example
FamiliesUSA.org
Can Assisters Advocate?
• Public Policy =
• Advocacy =
• Public Education
FamiliesUSA.org
Yes.
FamiliesUSA.org
Assisters are Advocates!
Nonprofit
•Cannot endorse a specific candidate•Limited in ability to promote specific legislation•Focus on the issue
Federal funding
•Federal restrictions on lobbying•Some advocacy falls within scope of grant duties
State regulations
•Many states have restrictions on assister activities
FamiliesUSA.org
Conduct public education activities to raise awareness of the availability of qualified health plans
Distribute impartial information about enrollment in qualified health plans and the availability of premium tax credits
Facilitate enrollment in qualified health plans, Medicaid, & CHIP.
Provide referrals to health insurance consumer assistance or ombudsman, or any other appropriate state agencies, for any enrollee with a grievance, complaint, or question regarding their health plan
Provide information in a manner that is culturally and linguistically appropriate to the needs of the population served by the Exchange
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How Many Hats Do You Wear?
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How Many Hats Do You Wear?
FamiliesUSA.org
Now, it’s Your Turn…
FamiliesUSA.org
Federal
Local
How Can You Engage?
FamiliesUSA.org
The Rulemaking Process
Agencies issue
proposed rule
Public comment period
Final rule
FamiliesUSA.org
Policy Advocacy
Direct Service
Not Either/Or
FamiliesUSA.org
MediaState
Department of Insurance
Medicaid Agency
U.S. Department of
Health and Human
Services
State Primary Care
Association
Insurance Company or
MCO
State Advocacy
Organizations
National Advocacy
OrganizationsElected Officials
Who to Engage?
FamiliesUSA.org
HHS Regional Office
HRSA Regional Office
Consumer Support Group
CMS
National and Federal Levers
FamiliesUSA.org
State Medicaid Agency
State Department of Insurance
State Legislators
State Marketplace
State Levers
FamiliesUSA.org
Strategies to Engage
Complaint filing
Case tracking
Story-banking
Filing Complaints
Tracking Cases
FamiliesUSA.org
Public Policy Toolkit
Making Your Voice Matter
FamiliesUSA.org
Story Bank Toolkit
http://familiesusa.org/initiatives/story-bank-toolkit
FamiliesUSA.org
Guiding Principles
FamiliesUSA.org
Story Bank Toolkit
Creating a plan
Building infrastructure
Collecting stories
Developing stories
Disseminating stories
FamiliesUSA.org
But What About PII?
Collecting Consumers’ Health Care Stories: What Enrollment Assistance Organizations Need to Know
FamiliesUSA.org
Steps to Get There
Identify your issue
Pinpoint your
audience
Develop your
message
Practice your
delivery
FamiliesUSA.org
Complete enrollment assistance, then tell a consumer how they can share their story
Make sure consumers know that sharing their story is voluntary
Provide consumers with tools to share their story while they are with you in person
For Enrollment Assisters
FamiliesUSA.org
Social Media
Organizational Blogs
Outreach and enrollment events
Earned Media
Press events
Ways to Highlight Stories
FamiliesUSA.org
Advocacy Works!
FamiliesUSA.org
As an Enrollment Assister, can you...?
FamiliesUSA.org
As an enrollment assister, can you reach out to an elected
representative during work hours and tell them to vote a certain way,
for a specific bill?
No.
FamiliesUSA.org
As an enrollment assister, can you reach out to an elected
representative during your own time and tell them to vote a certain
way, for a specific bill?
Yes.
FamiliesUSA.org
As an enrollment assister, can you reach out to an elected representative
and share your experience about your position and discuss the
importance of an issue?
Yes.
FamiliesUSA.org
Enrollment Assisters are Busy All Year
FamiliesUSA.org
In-person Assistance Resources
Use our infographics to facilitate conversations & appointments with consumers.
http://familiesusa.org/sites/default/files/product_documents/enrollment/Consumer_Health%20Insurance%20Basics_FACTSHEET_GettingExtraAssistance_070115_web.pdf http://familiesusa.org/product/7-questions-ask-when-buying-or-renewing-health-insurance-marketplace
FamiliesUSA.org
Enrollment Assister Resource Center
FamiliesUSA.org
Ongoing Resources
Weekly Newsletter
FamiliesUSA.org
Webinars: • “Make Your Voice Heard: Enrollment Assisters in Public
Policy”• “Follow Up: Increase Your Impact & Keep Them Coming
Back” Social Media:
• #Enrollment365 to highlight year-round effortsIssue Briefs:
• “Public Policy Toolkit for Enrollment Assisters”• “Collecting Consumers’ Health Care Stories: What
Enrollment Assistance Organizations Need to Know”
Resources
1201 New York Avenue, NW, Suite 1100Washington, DC 20005
main 202-628-3030 / fax 202-347-2417
Questions?
Jessica [email protected]
Heather [email protected]
Sign up for the Enrollment Assister Network:http://familiesusa.org/navigators-and-assisters-resource-center/enrollment-information.html
