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Digital Diabetes Events
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The Diabetes Influencers Network
Educate and engage potential customers with diabetes using online diabetes education events
Creating and marketing award-winning health content for two decades.
Publishers of over 100 million diabetes magazines including
Walgreens Diabetes & You, the nation’s largest diabetes magazine.
Creators of health websites, brochures and general health magazines for Walgreens, Costco, Walmart, CVS, Kroger and other leading retailers.
What is a Diabetes Influencers Network?
• a broad network of leading health care professionals & health celebrities who have built a loyal following online and on social media
• offers companies access to millions of their followers with diabetes and prediabetes
• uses “influencer marketing” across social channels to educate and engage shoppers with diabetes about diabetes-related products and services
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Why a Diabetes Influencers Network?• Nearly 50% of all existing & potential
customers have diabetes or prediabetes.
• Our Diabetes Influencers Network will engage and educate them where they spend over 5 hours per day.
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Diabetes Influencers Network Pilot Program
The following slides illustrate how our Digital Diabetes Events “Pilot” Program, featuring a “Twitter Chat” has been implemented for Costco Pharmacy & the Better Sleep Council. This program can be customized for any product, retailer or organization.
Digital Diabetes Events
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Digital Diabetes EventsCOSTCO CASE STUDY
• Digital Diabetes Events, powered by our Diabetes Influencer Network, has helped Costco build a greater connection to the diabetes community and enhance their standing as a diabetes resource.
• We created the CDiabetes.com diabetes website to help promote Costco diabetes-related products, services and initiatives as well as CDiabetes.com Facebook, Pinterest and Google Plus accounts.
• Diabetes Influencers write articles on the Costco CDiabetes.com website that are promoted through our network.
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Digital Diabetes Events DIABETES CHAT
Our Diabetes Influencers Network will host a one hour Twitter chat on the Twitter handle #diabeteschat (similar to the chats run by Costco, to the right).
For the one hour sponsored diabetes chat, you will be able to: • Choose the topic for the chat. It
can be on any topic related to diabetes care
• Run up to 15 ads and/or videos for sponsored products and/or services
• Preview the questions and answers that will be shown to followers during the chat
• Involve health professionals such as pharmacists, physicians or NPs.
• Approve the Certified Diabetes Educators/Diabetes Influencers that we will have co-hosting the chat
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Digital Diabetes EventsCOSTCO CASE STUDY
Costco Pharmacy Bi-Weekly Twitter Chats
• Our Diabetes Influencers Network co-hosts a bi-weekly Twitter chat with the Costco “CDiabetes.com” Twitter account
• All health information and content from the Twitter chat, including any promotion of diabetes-related products, services and initiatives, will be “cross-pollinated” on our Diabetes Influencers Network.
• Our Diabetes Influencers Network promotes the chats to their followers with diabetes and prediabetes, and amplify all content on their blogs and on social media.
Digital Diabetes EventsCOSTCO CASE STUDY
Health content from chats, original articles and advertorials
are shared on our health professionals’ blogs and social media.
Digital Diabetes EventsBETTER SLEEP COUNCIL CASE
STUDYAn example of the great promotion leading
up to the Twitter Chat and Podcast on Diabetes &
Sleep
Digital Diabetes EventsBETTER SLEEP COUNCIL CASE
STUDY
• The Twitter chat was promoted extensively on our Diabetes Influencers Network and on the Better Sleep Council websites and social media.
• One of our Diabetes Influencers conducted an interview on her popular Podcast with a Twitter chat host to give a preview of the chat, and to help promote the Better Sleep Council’s Better Sleep Month program.
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Digital Diabetes EventsBETTER SLEEP COUNCIL CASE STUDY
TWITTER CHAT METRICSMeasured on Symplur.com
Actual results and analytics from the Diabetes & Sleep Diabetes Influencers chat
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Deliverables: • 200+ pieces of original, diabetes-related content with a
healthy blend of organic and branded including: One-hour Twitter Chat, hosted by three of our Diabetes
Influencers with amplification of the best health content through the Diabetes Influencers Network
Diabetes Influencers blog and social media posts Podcast with interview on topic of your choosing, run by
one of our Diabetes Influencers • Program Direct Reach of 30,000+ Twitter followers and
250,000+ TOTAL Twitter accounts reached, targeted to people with diabetes and prediabetes.
PROGRAM COST: $3000 (1,000 Per Influencer)
Digital Diabetes EventsDiabetes Influencers Network Pilot Program Details & Pricing
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Breathe life into existing diabetes
initiatives in targeted
social channels.
Create expert
diabetes content
and promote on blogs
and across social
networks
Host a diabetes virtual store tour with
a diabetes expert
to help drive
traffic to stores
Use your email
database to invite
customers to online
educational events run by diabetes
experts.
Run a digital
diabetes educator “lecture program” and link to in-store demos,
events & promos.
Get customer feedback
and insights.
Replace in-store
brochures, print ads and non-targeted
press releases.
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Digital Diabetes Events
Digital Diabetes EventsBREATHE LIFE INTO EXISTING DIABETES
INITIATIVES IN TARGETED SOCIAL CHANNELS
1
Digital Diabetes EventsDIABETES CONTENT PROMOTED ACROSS
OUR BLOGS AND SOCIAL NETWORKS
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Digital Diabetes EventsDIABETES STORE TOURS WITH PRINT,
AUDIO AND VIDEO
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Digital Diabetes Events USE YOUR EMAIL DATABASE TO INVITE CUSTOMERS
TO EVENTS THAT SHOW YOUR UNIQUE BENEFITS
4
Digital Diabetes EventsONLINE “LECTURE PROGRAM” TO
PROMOTE DIABETES CARE PRODUCTS LINKED TO
IN-STORE EVENTS, DEMOS OR PROMOS
5
Digital Diabetes EventsGET CUSTOMER FEEDBACK AND INSIGHTS ABOUT
PROGRAMS, PRODUCTS & SERVICES
6
Digital Diabetes EventsREPLACE IN-STORE BROCHURES, PRINT ADS
AND NON-TARGETED PRESS RELEASES
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