Comparative Report on Diet Study in Vietnam, Indonesia and Thailand in 2016

Comparative Report on Diet Study in Vietnam, Indonesia, and

Thailandin 2016

Date: February, 2016

©2016 W&S GROUP

Table of content

A. Research Background (P. 3)

B. Summary (P. 4)

C. Research Design (P. 5)

D. Respondents Profile (P. 6)

E. Information Coverage (P. 7)

F. Detail Findings (P. 8)

G. G. Conclusions & Recommendations (P. 91)

2

3 ©2016 W&S GROUP

“Health is more important than money” is today prioritized by people from all around the world. Today, they realize that consuming unhealthy food excessively as well as keeping an inactive lifestyle is costly and could lead to the deterioration of physical health such as obesity, heart disease and cancer, as well as social and mental health. Moreover, it cause them to miss out exciting opportunities in life, and might end up paying for expensive healthcare services.

The growth of the economy has help change an individual’s behavior, especially in Asian countries like Vietnam, Indonesia and Thailand where diet is a common method used to take care of themselves.

From our report, although diet methods such as fasting or consuming only fruits and vegetables on a daily basis is still used by some, there is an increasing willingness to balance between health and keeping a lean body as they do not only consume fruits and vegetables but also proteins such as meat, fish, poultry, eggs and cheese. Moreover, exercising on a weekly basis is also incorporated to our respondents’ lifestyle.

There is an increasing willingness to spend more money on diet programs. For instance, in Thailand and Indonesia, women are willing to spend up to $30 on diet programs.

The results of our report has reflected that there are high demands for diet, however, there is only a small number of public and private companies that supply these groups of people with the appropriate goods and services.

We hope that the results of this report could generate great benefits for companies looking forward to invest in the health and wellness sector, hospitals and government.

A. Research Background

4 ©2016 W&S GROUP

Respondents from all three countries; Vietnam, Indonesia, and Thailand, have many things in common on health concern issues.

A vast majority of our surveyed respondents (almost 90.0%) said they are slightly overweight [VN (88.0%) : ID (99.0%) : TH (87.0%)], because they constantly get hungry, cannot resist food and lack exercise. Therefore, they would like to loose a few kilograms in order for them to look good and feel beautiful.

Moreover, women from all three countries look over to the internet (diet sites) [VN (34.3%) : ID (43.7%) : TH (51.0%)], friends [VN (11.7%) : ID (17.3%) : TH (51.0%)] and bloggers who have a good body [VN (16.3%) : ID (7.3%) : TH (7.0%)] .

Despite the similarities, the importance given to scales varies from country to country. In Indonesia (27.6%) and Vietnam (42.3%), women expect to loose weight right after joining diet programs, but in contrast, Thai women believe that loosing weight is not necessary but what’s important is that they must come out of the program healthy.

Besides looking after themselves through diet, women in all three countries also prioritize exercising every week. In Indonesia and Thailand, more than 30.0% work out for 1-2 days per week while in Vietnam, 33.3% work out for at least 3-5 days per week.

The most popular work out methods for women in all three countries are walking [VN (71.6%) : ID (58.0%) : TH (47.3%)], and jogging or running [VN (47.8%) : ID (51.4%) : TH (36.8%)].

B. Summary

©2016 W&S GROUP

C. Research design

5

Research Method Online research

Fieldwork Period January, 2016

Research Area Vietnam, Indonesia, and Thailand (Nation wide)

Respondent Criteria Female, aged 17 and above Those who concerned about diet and exercises

Sample Size 300 samples in each country, Total n = 900

QuotaCountry Gender 17 – 24

years old25 – 34

years old35 years old and above

Vietnam (n=300)

Female

100 100 100

Indonesia (n=300) 100 100 100

Thailand (n=300) 100 100 100

6 ©2016 W&S GROUP

D. Respondents Profile■Age (n=900)

Vietnam (n=300)

Indonesia (n=300)

Thailand (n=300)

33.3 33.3 33.3

33.3 33.3 33.3

33.3 33.3 33.317 - 24 years old25 - 34 years old35 years old and over

■Monthly Household Income (n=900)

Vietnam (n=300)

Indonesia (n=300)

Thailand (n=300)

51.331.3

14

3251.7

24.3

16.7 17.0

61.7Class AClass BClass C and lower

Definition Vietnam Indonesia Thailand

Class A > 15 mil VND

> 8.5 mil IDR

> 85,001 THB

Class B 7.5 mil – 15 mil VND

3.5 mil – 8.5 mil IDR

50,001 – 85,000 THB

Class C < 7.5 mil VND

< 3.5 mil IDR

18,001 – 50,000 THB

■Blood Type (n=900)

Vietnam (n=300)

Indonesia (n=300)

Thailand (n=300)

15 3.3 0.35.3

8.3 6.7

38.7 41.3 41.3

21.7 22.3 30.3

19.3 24.7 21.3I don not know / don't rememberAB TypeO TypeB TypeA Type

Unit: %

©2016 W&S GROUP

E. Information coverage

7

The study is reported cover following sections:

■ Part I: Ways to take care of health─ Ways to pamper yourself

■ Part II: Diet Behaviors─ Diet Methods─ Diet Duration─ Relationship between blood type & Diet─ Body Perspective─ Ways to achieve right weight goal─ Best ways to achieve right weight goal─ Body Concerns─ Impotency toward weight lost─ Lifestyle toward goal weight─ Ideal number of weight lost─ Diet Triggers─ Expenditure on Diet programs─ Causes of weight increased─ Obstacles on diet program

■ Part III: Satisfied and Dissatisfied reasons toward Diet Results

─ Level of satisfaction after joining diet program─ Dissatisfied points on diet results

■ Part IV: Ways to take care of health─ Sources of information about diet■ Part V: Exercise Behaviors

─ Frequency on exercise─ Regular exercise─ Duration of exercise─ Dietary Information

©2016 W&S GROUP8

F. Detail findings

1. Ways to take care of Health

2. Diet Behaviors

3. Satisfied and Dissatisfied reasons toward Diet Results

4. Sources of Information about Diet

5. Exercise Behaviors

9 ©2016 W&S GROUP

100.0

35.3

38.7

58.0

31.0

43.3

48.7

46.0

50.7

60.0

13.3

10.7

0.3

DietBody spaMassage

ScrubsWaxing / Hair removal

Manicure / pedicureSkin rejuvenation

Body lighteningBody contouring

Acne cureLiposuction

Body peelingOthers

100.0

63.3

76.0

39.7

51.7

70.3

49.7

63.3

9.7

72.7

8.0

41.7

2.0

100.0

31.3

48.7

64.7

21.3

34.3

36.7

32.3

8.3

43.7

7.0

36.3

0.3

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

Ways to Pamper yourself

S2A. Please tell us what methods do you use to take care of yourself currently? [MA] (n=900) Unit: %

Besides diet, women from different countries have different ways to take care of themselves. The second top method which people in Vietnam do to take care of themselves is massage (76.0%), while in Indonesia

64.7% of the women chose scrubs, and 60.0% of the respondents in Thailand pamper themselves by curing acne.

10 ©2016 W&S GROUP

Ways to Pamper yourself – Compared by Age Group (1)


Diet

Massag

e

Acne c

ure

Manicu

re / pe

dicure

Body

spa

Body

lighte

ning

Waxing

/ Hair

remov

al

Skin r

ejuve

nation

Body

peeling

Scrub

s

Body

conto

uring

Liposu

ction

Others

0.010.020.030.040.050.060.070.080.090.0

100.0 100.0

76.072.7 70.3

63.3 63.3

51.749.7 41.7

39.7

9.7

8.02.0

VIETNAM (n=300)

11 ©2016 W&S GROUP



DietScr

ubs

Massag

e

Acne c

ure

Skin r

ejuve

nation

Body

peeli

ng

Manicu

re / pe

dicure

Body

lighte

ning

Body

spa

Waxing

/ Hair

remov

al

Body

conto

uring

Liposu

ction

Others

0.010.020.030.040.050.060.070.080.090.0

100.0 100.0

64.7

48.743.7

36.7 36.3 34.3 32.3 31.3

21.38.3

7.00.3

INDONESIA (n=300)

12 ©2016 W&S GROUP



Diet

Acne c

ureScr

ubs

Body

conto

uring

Skin r

ejuve

nation

Body

lighte

ning

Manicu

re / pe

dicure

Massag

e

Body

spa

Waxing

/ Hair

remov

al

Liposu

ction

Body

peelin

gOthe

rs0.0

10.020.030.040.050.060.070.080.090.0

100.0 100.0

60.058.0

50.7 48.7 46.043.3

38.735.3

31.0

13.310.7

0.3

THAILAND (n=300)

©2016 W&S GROUP13

F. Detail findings


2. Diet Behaviors




14 ©2016 W&S GROUP

S2B. Please tell us what kind of diet do you follow? [MA] (n=900) Unit: %

Diet Methods

Weight

reduct

ion (lo

w calor

ie)

Low ch

oleste

rol

Low so

dium

Diabeti

c

Low fa

t

Low tri

glycer

ide Ulcer

High Po

tassiu

mOthe

rs0.0

10.020.030.040.050.060.070.080.090.0

100.0 100.0

49.0

9.0 6.0

67.7

57.0

4.08.0

0.7

100.0

33.7

5.715.3

45.0

8.016.0

2.3 1.0

100.0

53.7

16.7 19.3

55.7

8.3 11.76.7

0.0

The diet methods of women in all three countries have a similar trend which is “low calorie” and “low fat”. The most popular way is weight reduction (low calorie), followed by “low fat diet” which is followed by 67.7% of the

respondents in Vietnam, 45.0% in Indonesia and 55.7% in Thailand.

15 ©2016 W&S GROUP

Weight reduction (low calorie)

Low cholesterol

Low sodium

Diabetic

Low fat

Low triglyceride

Ulcer

High Potassium

Others

Unit: %

Diet Methods – Age Group

100.0

39.0

5.0

4.0

57.0

52.0

2.0

5.0

1.0

100.0

56.0

8.0

4.0

70.0

61.0

2.0

7.0

0.0

100.0

52.0

14.0

10.0

76.0

58.0

8.0

12.0

1.0

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

100.0

18.0

1.0

11.0

32.0

2.0

14.0

0.0

2.0

100.0

36.0

2.0

18.0

50.0

6.0

15.0

0.0

1.0

100.0

47.0

14.0

17.0

53.0

16.0

19.0

7.0

0.0

S2B. Please tell us what kind of diet do you follow? [MA] (n=900)

100.0

48.0

20.0

18.0

47.0

10.0

11.0

5.0

0.0

100.0

63.0

18.0

15.0

62.0

6.0

18.0

8.0

0.0

100.0

50.0

12.0

25.0

58.0

9.0

6.0

7.0

0.0

17 – 24 y/o 25 – 34 y/o 35 y/o and above

16 ©2016 W&S GROUP

S3. Please tell us for how long have you been on diet / weight loss programs? [MA] (n=900) Unit: %

Diet Duration

Less than a week

1 ～ 2 weeks

3 ～ 4 weeks

1 ～ 2 months

3 ～ 4 months

5 ～ 6 months

7 months ～ 1 year

1 ～ 2 years

Over 3 years

I am not sure / don't remember

0.0

5.0

10.0

15.0

20.0

25.0

30.0

4.35.7

15.3

21.7

15.3

11.0 11.310.0

3.71.7

8.7

19.3

17.0

27.7

10.3

3.7

8.0

2.71.7 1.0

3.0

9.7

13.7

21.722.7

11.710.3

3.31.3

2.7

Thai respondents have been in diet programs for longer than the Vietnamese and Indonesians. As Thai female have been in weight loss programs for at least 3-4 months (22.7%). While, in Indonesia (27.7%) and

Vietnam (21.7%), have started diet programs for at least 1-2 months.

17 ©2016 W&S GROUP

S3. Please tell us for how long have you been on diet / weight loss programs? [MA] (n=900) Unit: %

Diet Duration – Age GroupVIETNAM

(n=300)INDONESIA

(n=300)THAILAND

(n=300)Less than a week

1 ~ 2 weeks

3 ~ 4 weeks

1 ~ 2 months

3 ~ 4 months

5 ~ 6 months

7 months – 1 year

1 ～ 2 years

Over 3 yearsI am not sure / don't

remember

7.0

9.0

23.0

18.0

20.0

12.0

4.0

3.0

3.0

1.0

5.0

5.0

15.0

32.0

13.0

8.0

8.0

10.0

3.0

1.0

1.0

3.0

8.0

15.0

13.0

13.0

22.0

17.0

5.0

3.0

13.0

21.0

27.0

25.0

4.0

0.0

4.0

3.0

1.0

2.0

10.0

19.0

11.0

27.0

18.0

4.0

8.0

1.0

1.0

1.0

3.0

18.0

13.0

31.0

9.0

7.0

12.0

4.0

3.0

0.0

5.0

14.0

11.0

22.0

22.0

15.0

4.0

5.0

2.0

0.0

2.0

12.0

17.0

20.0

22.0

10.0

7.0

4.0

2.0

4.0

2.0

3.0

13.0

23.0

24.0

10.0

20.0

1.0

0.0

4.0

17 – 24 y/o 25 – 34 y/o 35 y/o and above

18 ©2016 W&S GROUP

Q0. Please tell us how do you think about the relation between blood type and diet method? [SA] (n=900)

Unit: %

Relation between Blood Type & Diet

14.0

12.3

27.7

20.7

37.3

41.3

38.7

15.0

22.3

23.7

28.3

8.0

3.0

7.0

0.7

Very relatable Relatable Neutral Not relatable Not related at all

T2B

34.7

49.6

69.0

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

In Thailand, almost 70.0% of the respondents believe there is a close correlation between blood type and diet methods. In contrast, less than 50.0% of the respondents in Vietnam (34.7%) and Indonesia (49.6%) believe that there is a

correlation between blood type and diet methods.

19 ©2016 W&S GROUP

Q0. Please tell us how do you think about the relation between blood type and diet method? [SA] (n=900)

Unit: %

Relation between Blood Type & Diet – Age Group

16.0

15.0

11.0

17.0

21.0

24.0

43.0

39.0

34.0

20.0

22.0

29.0

4.0

3.0

2.0

8.0

14.0

15.0

40.0

39.0

33.0

18.0

9.0

18.0

29.0

27.0

29.0

5.0

11.0

5.0

27.0

28.0

28.0

34.0

45.0

45.0

32.0

18.0

17.0

7.0

7.0

10.0

2.0

0.0

48.0

53.0

48.0

33.0

36.0

35.0

61.0

73.0

73.0

T2B

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

17 – 24 y/o

25 – 34 y/o

35 y/o and above

17 – 24 y/o

25 – 34 y/o

35 y/o and above

17 – 24 y/o

25 – 34 y/o

35 y/o and above

Very relatable Relatable Neutral Not relatable Not related at all

20 ©2016 W&S GROUP

Q1. Please tell us how do you think about your body type? [SA] (n=900) Unit: %

Body Perspective

12%

69%

19%

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

1%

55%

45%

13%

40%

47%

The right build ( I am comfortable with my present weight.)

A bit overweight (I would like to lose a few kg.)

Too overweight (I feel I have a significant amount of weight to lose (more than 4.5 kg.)

Most of the respondents in three countries feel they have to loose a few kilograms to achieve the desired body (69.0% in Vietnam, 54.0% in Indonesia and 40.0% in Thailand).

However, only 13.0% of Thai residents, 12.0% of Vietnamese, and 1.0% of Indonesians are satisfied with their body right now.

21 ©2016 W&S GROUP

Q1. Please tell us how do you think about your body type? [SA] (n=900) Unit: %

Body Perspective – Age Group

The right build ( I am comfortable with my

present weight.)

A bit overweight (I would like to lose a few

kg.)

Too overweight (I feel I have a significant

amount of weight to lose (more than 4.5

kg.)

28.9

38.8

29.8

42.1

30.6

33.3

28.9

30.6

36.9

9.0

71.0

20.0

13.0

70.0

17.0

15.0

66.0

19.0

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

0.0

58.0

42.0

0.0

55.0

45.0

2.0

51.0

47.0

17 – 24 years old

25 – 34 years old

35 years old and above

22 ©2016 W&S GROUP

Q2. Please tell us what types of methods are being used to help achieve your goals (diet / weight loss program)? [MA] (n=900)

Unit: %

Ways to achieve right weight goal (Top 10)

0.010.020.030.040.050.060.070.080.090.0

64.7

82.3

45.0

27.7

51.0

31.346.0

69.3

43.7

18.0

58.7 56.0

71.3

23.0

50.7

20.3

46.3 47.3

19.3 15.0

74.067.7

42.7

14.0

69.3

31.3

47.7 53.0

11.022.3

Each country use different methods to achieve the right body. The top method used by Vietnam is eating fruits more frequently (82.3%), reducing the number of meals in Indonesia (71.3%)

and calorie control in Thailand (74.0%).

23 ©2016 W&S GROUP

Q2. Please tell us what types of methods are being used to help achieve your goals (diet / weight loss program)? [MA] (n=900)

Unit: %

Ways to achieve right weight goal (Top 10) – Age Group VIETNAM

(n=300)INDONESIA

(n=300)THAILAND

(n=300)Calorie controlled

I eat fruit more frequently

Reduce the number of meals

It will be the muscle training

It will be the aerobic exercise (biking, elliptical, classes,

etc.)Take advantage of diet food

I do not eat excessive carbohydrates

Eat mainly vegetables and fish

Stress reduction techniques

Nutritional supplements

64.0

85.0

40.0

34.0

62.0

25.0

56.0

70.0

54.0

19.0

66.0

87.0

43.0

21.0

49.0

31.0

50.0

70.0

41.0

18.0

64.0

75.0

52.0

28.0

42.0

38.0

32.0

68.0

36.0

17.0

58.0

59.0

67.0

33.0

50.0

17.0

41.0

40.0

20.0

13.0

58.0

56.0

78.0

14.0

50.0

24.0

52.0

50.0

16.0

14.0

60.0

53.0

69.0

22.0

52.0

20.0

46.0

52.0

22.0

18.0

78.0

73.0

40.0

21.0

71.0

32.0

42.0

53.0

14.0

28.0

75.0

63.0

45.0

14.0

70.0

27.0

51.0

60.0

10.0

25.0

69.0

67.0

43.0

7.0

67.0

35.0

50.0

46.0

9.0

14.0

17 – 24 y/o 25 – 34 y/o 35 y/o and above

24 ©2016 W&S GROUP

Q3. Please tell us what method is best for you to diet (weight loss program)? [SA] (n=900) Unit: %

Best Ways to achieve right weight goal (Top 10)

0.05.0

10.015.020.025.030.035.040.0

27.7

13.37.7

4.38.7

1.3

12.7 11.07.0

1.3

17.3

8.7

23.7

1.7

18.3

3.3

12.7

6.02.0 1.3

21.0

7.7 8.31.7

34.0

1.7

14.7

6.01.0 2.3

“Calorie controlled”, “Reduce the number of meals”, and “Aerobic exercise” are the top 3 ways selected to achieve their right weight goal.

Among Vietnamese women, 27.7% of them choose “Calorie control” for the best ways to meet their desired weight, whereas “reduces the number of meals” is considered by Indonesian women (23.7%). In contrast, 34.0% of Thai women believe that “aerobic exercise” is the most suitable way to reduce their weight.

25 ©2016 W&S GROUP

Q3. Please tell us what method is best for you to diet (weight loss program)? [SA] (n=900) Unit: %

Best Ways to achieve right weight goal (Top 10) – Age Group

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

Calorie controlled

I eat fruit more frequently

Reduce the number of meals

It will be the muscle training

It will be the aerobic exercise (biking, elliptical, classes,

etc.)Take advantage of diet food

I do not eat excessive carbohydrates

Eat mainly vegetables and fish

Stress reduction techniques

Nutritional supplements

17 – 24 y/o 25 – 34 y/o 35 y/o and above

20.0

18.0

3.0

6.0

13.0

0.0

18.0

8.0

7.0

1.0

33.0

13.0

8.0

5.0

6.0

1.0

11.0

14.0

4.0

0.0

30.0

9.0

12.0

2.0

7.0

3.0

9.0

11.0

10.0

3.0

19.0

5.0

23.0

3.0

21.0

3.0

8.0

8.0

2.0

1.0

13.0

11.0

30.0

0.0

18.0

3.0

14.0

5.0

2.0

1.0

20.0

10.0

18.0

2.0

16.0

4.0

16.0

5.0

2.0

2.0

19.0

12.0

9.0

2.0

33.0

1.0

12.0

5.0

1.0

3.0

26.0

5.0

8.0

2.0

31.0

0.0

11.0

9.0

2.0

4.0

18.0

6.0

8.0

1.0

38.0

4.0

21.0

4.0

0.0

0.0

26 ©2016 W&S GROUP

Q4. Please tell us which parts of your body did(do) you want to decrease? [MA] (n=900) Unit: %

Body Concerns

Upper ArmVN:

39.0%ID:

52.7%TH:

52.3%

BellyVN:

94.7%ID:

92.3%TH:

88.0%

ThighsVN:

59.0%ID:

65.0%TH:

72.3%

CalfVN:

41.7%ID:

31.0%TH:

44.7%

CheeksVN:

20.7%ID:

29.3%TH:

23.0%

Wattle (saggy skin between chin and neck)

VN: 26.0%

ID: 19.3%

TH: 30.3%

HipVN:

39.3%ID:

36.7%TH:

52.3%

“Belly” is a mutual concern for respondents in all three countries (Vietnam 94.7%, Indonesia 92.3% and Thailand 88.0%), followed by “thighs,” which is chosen by 59.0% of the Vietnamese, 65.0% of the Indonesians and 72.3% of Thais.

1

27 ©2016 W&S GROUP

Q4. Please tell us which parts of your body did(do) you want to decrease? [MA] (n=900) Unit: %

Body Concerns – Age Group

Upper arm

Thighs

Calf

Belly

Hip

Cheeks

Wattle (saggy skin between chin and neck)

Others (please specify)

50.0

70.0

52.0

90.0

41.0

26.0

19.0

1.0

33.0

57.0

35.0

97.0

35.0

18.0

22.0

0.0

34.0

50.0

38.0

97.0

42.0

18.0

37.0

2.0

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

49.0

71.0

41.0

92.0

32.0

34.0

21.0

2.0

57.0

63.0

24.0

94.0

31.0

30.0

14.0

0.0

52.0

61.0

28.0

91.0

47.0

24.0

23.0

2.0

60.0

83.0

59.0

87.0

56.0

28.0

41.0

0.0

58.0

69.0

36.0

85.0

46.0

25.0

30.0

0.0

39.0

65.0

39.0

92.0

55.0

16.0

20.0

0.0

17 – 24 y/o 25 – 34 y/o 35 y/o and above

28 ©2016 W&S GROUP

Q5. Please tell us how important achieving your goal weight is to you right now? [SA] (n=900) Unit: %

Impotency toward weight lost

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

Not important

Important

0.0

0.7

3.7

7.0

29.3

26.7

32.7

0.0

0.0

0.0

0.0

0.0

0.0

0.0

3.3

3.3

24.0

28.7

21.3

19.3

0.0

0.7

0.3

0.0

1.3

0.7

13.3

29.0

22.7

32.0

Achieving the right weight is considered to very important to the vast majority of Vietnamese (96.6%) and Indonesians (97.7%). While the respondents in Thailand feel that the level of importance of achieving the right weight is less important compared to Vietnam and Indonesia with 59.4%.

29 ©2016 W&S GROUP

Q5. Please tell us how important achieving your goal weight is to you right now? [SA] (n=900) Unit: %

Impotency toward weight lost – Age GroupVIETNAM

(n=300)INDONESIA

(n=300)THAILAND

(n=300)Not important

Important

17 – 24 y/o 25 – 34 y/o 35 y/o and above

0.0

0.0

0.0

0.0

3.0

3.0

28.0

32.0

18.0

16.0

0.0

0.0

0.0

0.0

4.0

4.0

19.0

33.0

25.0

15.0

0.0

0.0

0.0

0.0

3.0

3.0

25.0

21.0

21.0

27.0

0.0

0.0

1.0

0.0

2.0

0.0

12.0

28.0

23.0

34.0

0.0

2.0

0.0

0.0

0.0

1.0

11.0

32.0

24.0

30.0

0.0

0.0

0.0

0.0

2.0

1.0

17.0

27.0

21.0

32.0

0.0

0.0

6.0

9.0

25.0

23.0

37.0

0.0

0.0

0.0

0.0

1.0

2.0

7.0

31.0

31.0

28.0

0.0

0.0

0.0

0.0

1.0

3.0

5.0

32.0

26.0

33.0

0.0

0.0

0.0

30 ©2016 W&S GROUP

Q6. Please tell us how confident you are on a scale of 1-10, that you can make the lifestyle changes necessary to achieve your goal weight? [SA] (n=900) Unit:

%

Lifestyle toward goal weight

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

Not confident

Confident

3.0

7.7

15.3

16.7

30.0

14.3

13.0

0.0

0.0

0.0

0.0

0.7

1.3

4.0

11.0

4.3

29.0

27.0

13.3

9.3

0.3

0.3

0.7

2.7

6.0

4.0

27.0

31.3

14.3

13.3

The majority of the respondents in Vietnam (82.9%) and Indonesia (89.9%) are confident that they would be able to make the necessary lifestyle changes to achieve their desired weight. In contrast, few of Thai respondents feel less confident they could make changes (27.3%).

31 ©2016 W&S GROUP

Q6. Please tell us how confident you are on a scale of 1-10, that you can make the lifestyle changes necessary to achieve your goal weight? [SA] (n=900) Unit:

%

Lifestyle toward goal weight – Age GroupVIETNAM

(n=300)INDONESIA

(n=300)THAILAND

(n=300)Not confident

Confident

17 – 24 y/o 25 – 34 y/o 35 y/o and above

0.0

1.0

2.0

5.0

13.0

7.0

38.0

21.0

8.0

5.0

0.0

1.0

2.0

2.0

15.0

5.0

26.0

30.0

13.0

6.0

0.0

0.0

0.0

5.0

5.0

1.0

23.0

30.0

19.0

17.0

1.0

0.0

1.0

3.0

7.0

5.0

26.0

32.0

17.0

8.0

0.0

1.0

1.0

5.0

5.0

2.0

32.0

32.0

10.0

12.0

0.0

0.0

0.0

0.0

6.0

5.0

23.0

30.0

16.0

20.0

4.0

9.0

22.0

14.0

23.0

13.0

15.0

0.0

0.0

0.0

3.0

9.0

12.0

21.0

28.0

16.0

11.0

0.0

0.0

0.0

2.0

5.0

12.0

15.0

39.0

14.0

13.0

0.0

0.0

0.0

32 ©2016 W&S GROUP

Q7. How many kg loss would you like to achieve? [SA] (n=900) Unit: %

Ideal number of weight lost

1 - 3 kg 4 - 6 kg 7 - 9 kg 10 - 12 kg 13 - 15 kg 16 - 18 kg 19 kg or above0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

45.0

50.0

44.0 43.7

6.33.7

1.70.3 0.3

18.3

43.7

12.314.0

4.7

1.0

6.0

19.3

38.0

9.0

16.0

5.7 4.77.3

“4 - 6 kilograms” is the ideal goal for Thais and Indonesians would like to lose with 43.7% and 38.0% consecutively . While in Vietnam, they would like to loose approximately 1 - 3 kilograms with 44.0%, followed by 4 – 6 kilograms with

43.7% respectively.

33 ©2016 W&S GROUP

Q7. How many kg loss would you like to achieve? [SA] (n=900) Unit: %

Ideal number of weight lost – Age GroupVIETNAM

(n=300)INDONESIA

(n=300)THAILAND

(n=300)

1 - 3 kg

4 - 6 kg

7 - 9 kg

10 - 12 kg

13 - 15 kg

16 - 18 kg

19 kg or above

44.0

42.0

6.0

4.0

3.0

0.0

1.0

48.0

44.0

4.0

3.0

0.0

1.0

0.0

40.0

45.0

9.0

4.0

2.0

0.0

0.0

24.0

41.0

9.0

7.0

6.0

2.0

11.0

20.0

40.0

11.0

20.0

4.0

0.0

5.0

11.0

50.0

17.0

15.0

4.0

1.0

2.0

28.0

31.0

7.0

22.0

4.0

1.0

7.0

15.0

44.0

10.0

16.0

6.0

1.0

8.0

15.0

39.0

10.0

10.0

7.0

12.0

7.0

17 – 24 y/o 25 – 34 y/o 35 y/o and above

34 ©2016 W&S GROUP

Q8. What was the trigger(s) for your diet (weight loss program)? [MA] (n=900) Unit: %

Diet Triggers

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

56.0

75.0

36.732.0

25.7

18.7

10.7

23.0

5.3

62.7

44.0

6.3

18.7

6.71.3 0.7

63.0

45.750.7

14.3

34.0

22.0

12.7 13.3

5.0

44.0

28.021.7 23.0

18.3

4.7 3.3

24.0

11.3 9.3

32.3

4.0 2.0 1.3 0.7 0.0

8.0

1.3 2.0 1.0 1.0 1.3 0.3

“The desire to be beautiful”, is chosen by 75.0% of the respondents in Vietnam for their trigger of diet. In contrast, in Indonesia 63.0% of the respondents want to loose weight because they feel fat , whereas in Thailand, they want to keep their style by 32.3%.

Eventually, all three countries have one thing in common which is concerned about how they look.

35 ©2016 W&S GROUP


Diet Triggers – Age Group (1)

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.0

75.0

62.7

56.0

44.036.7

32.025.7

23.0 18.7

18.710.7

6.7 6.35.3

1.3 0.7

VIETNAM (n=300)

36 ©2016 W&S GROUP



0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

63.050.7

45.744.0

34.0

28.023.0 22.0 21.7

18.314.3

13.3 12.7

5.0 4.7 3.3

INDONESIA (n=300)

37 ©2016 W&S GROUP



0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

45.0

50.0

32.324.0

11.39.3 8.0

4.02.0 2.0

1.31.3

1.31.0 1.0 0.7 0.3

0.0

THAILAND (n=300)

38 ©2016 W&S GROUP

Q9. Please tell us how much do you spend for monthly diet program (weight loss program)? [SA] (n=900)

Unit: %

Expenditure on Diet program

Less than $10

$11 - $20 $21 - $30 $31 - $40 $41 - $50 $51 - $75 $76 - $100 $101 - $150

$151 - $200

More than $200

0.0

5.0

10.0

15.0

20.0

25.0

30.0

14.7

21.0

25.0

9.3

12.7

7.7

5.02.7

0.7 1.3

26.3

24.0

17.7

9.0 8.77.7

1.73.7

0.7 0.7

14.0

21.7

25.0

13.0

7.7 8.36.7

2.70.7 0.3

Diet program expenditure in Vietnam and Thailand is similar. 25.0% of the respondents from each country spend approximately $21-$30 for their diet program.

While in Indonesia, 26.3% of them said the spend less than $10 for joining their diet program.

39 ©2016 W&S GROUP

Less than $10

$11 - $20

$21 - $30

$31 - $40

$41 - $50

$51 - $75

$76 - $100

$101 - $150

$151 - $200

More than $200

Q9. Please tell us how much do you spend for monthly diet program (weight loss program)? [SA] (n=900)

Unit: %

Expenditure on Diet program – Age GroupVIETNAM

(n=300)INDONESIA

(n=300)THAILAND

(n=300)

17 – 24 y/o 25 – 34 y/o 35 y/o and above

23.0

21.0

27.0

7.0

9.0

7.0

4.0

2.0

0.0

0.0

10.0

24.0

24.0

12.0

15.0

7.0

5.0

0.0

1.0

2.0

11.0

18.0

24.0

9.0

14.0

9.0

6.0

6.0

1.0

2.0

43.0

19.0

11.0

11.0

8.0

5.0

0.0

2.0

1.0

0.0

20.0

24.0

23.0

11.0

9.0

8.0

2.0

3.0

0.0

0.0

16.0

29.0

19.0

5.0

9.0

10.0

3.0

6.0

1.0

2.0

19.0

27.0

26.0

9.0

7.0

2.0

5.0

4.0

0.0

1.0

12.0

23.0

27.0

13.0

8.0

10.0

3.0

2.0

2.0

0.0

11.0

15.0

22.0

17.0

8.0

13.0

12.0

2.0

0.0

0.0

40 ©2016 W&S GROUP

Q10. Please tell us what do you think are the main causes of your fat? [MA] (n=900) Unit: %

Causes of weight increased

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

31.7

20.0

10.3

33.0

60.3 62.7

72.3

13.3

33.3

73.3

8.0

1.0

28.0

0.3

51.3 53.7

1.7

27.7

74.0

61.7

74.0

24.721.7

61.3

6.32.0

26.0

2.7

10.3

65.7

9.3

25.0

72.7

59.3

53.3

10.0

17.3

51.7

4.70.3

21.0

1.3

“Lack of exercise” is the chosen by most of the Thais and Indonesians as the main reason why they gain weight by 72.7% and 74.0% consecutively.

However, 73.3% of Vietnamese said “inactive lifestyle” is the main cause to gain their weight.

41 ©2016 W&S GROUP


Causes of weight increased – Age Group (1)

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0 73.3 72.3

62.760.3

33.3 33.0 31.728.0 20.0

13.3

10.3

8.0

1.00.3

VIETNAM (n=300)

42 ©2016 W&S GROUP



0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.074.0

74.0

61.7 61.353.7

51.3

27.7 26.024.7

21.7

6.3

2.0 1.72.7

INDONESIA (n=300)

43 ©2016 W&S GROUP



0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

72.7 65.7

59.3

53.3 51.7

25.021.0

17.3

10.310.0

9.3

4.70.3 1.3

THAILAND (n=300)

44 ©2016 W&S GROUP

Q11. Please tell us what are the obstacles that you face during a diet program (weight loss program)? [MA] (n=900)

Unit: %

Obstacles on diet program

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

55.3

16.7

6.3

22.7 24.020.3

59.0

47.7

6.7

23.3

16.319.0

75.3

2.0

61.3

15.710.7

19.314.7

22.7

70.7

32.7

9.0

20.7

7.0

25.3

75.7

1.3

58.3

31.0

6.312.0

4.7

20.3

64.7

25.7

7.0

13.7

6.0 7.0

41.0

0.7

7 out of 10 respondents in Vietnam and Indonesia said “Food temptation” is the top obstacle for diet program by 75.3% and 75.7% respectively, followed by their “laziness to do exercise” by 59.0% and 70.7%.

While 64.7% of Thai residents point out their laziness to do exercise is the main obstacle on diet program, next is often feeling hungry by 58.3%.

45 ©2016 W&S GROUP


Unit: %

Obstacles on diet program – Age Group (1)

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0 75.3

59.055.3

47.7

24.0 23.3 22.720.3

19.0

16.7

16.3

6.7 6.3

2.0

VIETNAM (n=300)

46 ©2016 W&S GROUP


Unit: %


0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.075.7

70.7

61.3

32.725.3

22.7 20.7 19.315.7

14.710.7

9.07.0

1.3

INDONESIA (n=300)

47 ©2016 W&S GROUP


Unit: %


0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0 64.758.3

41.0

31.025.7

20.3

13.7 12.0

7.0 7.0 6.3 6.0 4.70.7

THAILAND (n=300)

©2016 W&S GROUP48

F. Detail findings


2. Diet Behaviors




49 ©2016 W&S GROUP

Q12. Please tell us are you satisfied with the results after the diet program (weight loss program)? [SA] (n=900)

Unit: %

Level of satisfaction after joining diet program

3.3

12.0

3.7

22.7

32.7

14.3

41.7

36.3

17.0

29.7

12.7

44.3

2.7

6.3

20.7

Very Dissatisfied Dissatisfied Neutral Satisfied Very Satisfied

T2B

32.4

19.0

65.0

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

Thai respondents is most satisfied after joining diet programs, up to 65.0% of the respondent. On the other hand, only 32.4% of the Vietnamese and 19.0% the Indonesians satisfied with their diet results.

50 ©2016 W&S GROUP

Q12. Please tell us are you satisfied with the results after the diet program (weight loss program)? [SA] (n=900)

Unit: %

Satisfied level after joining diet program7.0

3.0

20.0

32.0

16.0

46.0

33.0

46.0

25.0

32.0

32.0

2.0

3.0

3.0

14.0

14.0

8.0

39.0

38.0

21.0

32.0

29.0

48.0

10.0

14.0

14.0

5.0

5.0

9.0

4.0

4.0

3.0

13.0

13.0

17.0

21.0

16.0

14.0

44.0

50.0

39.0

18.0

17.0

27.0

15.0

19.0

23.0

27.0

35.0

35.0

62.0

67.0

66.0

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

17 – 24 y/o

25 – 34 y/o

35 y/o and above

17 – 24 y/o

25 – 34 y/o

35 y/o and above

17 – 24 y/o

25 – 34 y/o

35 y/o and above

Very Dissatisfied

Dissatisfied Neutral Satisfied Very Satisfied

T2B

51 ©2016 W&S GROUP

Q13. Please tell us the reason why you are not satisfied your diet result (weight loss program)? [FA] (n=78)

Unit: %

Dissatisfied points on diet results

0.05.0

10.015.020.025.030.035.040.045.050.0

42.3

25.6

17.9

7.7 5.1 5.12.6

VIETNAM (n=78)

• Top 3 reasons why the Vietnamese do not satisfied with their diet results are “Did not reach their expected weight” (42.3%), followed by “Did not lose weight at all” (25.6%), and “Lost weight inappreciably” (17.9%).

• Among age group, there is no significant differences on why the Vietnamese feel dissatisfied with the diet results.

52 ©2016 W&S GROUP


Unit: %


0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

27.6

18.717.2

12.7 11.9 11.99.7

7.56.7

4.54.5

2.2

8.2

INDONESIA (n=134)

• “Did not reach their expected weight”, “Food temptation”, and “Did not loose weight at all” are the main factors why people in Indonesia feel disappointed of their diet results by 27.6%, 18.7%, and 17.2% respectively.

• In addition, there is an insignificant difference among age group for the reasons why they feel dissatisfied with their diet.

53 ©2016 W&S GROUP


Unit: %


Not achieve the ideal weight

Didn't loose weight

Can't resist hunger/appetite

Tough task Give up Yoyo-effect Lazy0.0

10.0

20.0

30.0

40.0

50.0

60.0

46.3

24.1

16.7

5.6 3.7 1.9 1.9

THAILAND (n=54)

Almost half of the Thai respondents feel dissatisfied with their diet results because of “Did not reach their expected weight” (46.3%), followed by “Did not loose weight at all” (24.1%), and “Food Temptation” (16.7%) consecutively.

However, among age groups, dissatisfied factors do not vary for any generation toward diet results.

©2016 W&S GROUP54

F. Detail findings


2. Diet Behaviors




55 ©2016 W&S GROUP

Q14. Where did you get information about how to do the diet (weight loss program)? [Ranking Answer] (n=900)

Unit: %

Sources of information about Diet

Friends

Family

Internet (Diet site)

Diet Books (magazine)

Doctor

TVC adsThose who has a good

body after dietSalesman

Others (Please specify)

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

20.3

7.0

51.0

8.7

2.7

2.3

7.0

1.0

0.0

11.7

7.0

34.3

10.0

14.0

3.0

16.3

3.3

0.3

17.3

14.0

43.7

6.3

7.7

2.0

7.3

1.0

0.7

1st Rank

Internet (diet sites) is ranked as the first source of information on diet among 3 different countries, chosen by 34.3% of Vietnamese, 43.7% of Indonesians and 51.0% of Thai respondents.

56 ©2016 W&S GROUP


Unit: %

Sources of information about Diet – Age Group

Friends

Family



Doctor

TVC ads

Those who has a good body after diet

Salesman


VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

1st Rank

17 – 24 y/o 25 – 34 y/o 35 y/o and above

11.0

6.0

36.0

11.0

15.0

0.0

19.0

1.0

1.0

9.0

7.0

32.0

14.0

10.0

5.0

17.0

6.0

0.0

15.0

8.0

35.0

5.0

17.0

4.0

13.0

3.0

0.0

18.0

13.0

48.0

4.0

6.0

2.0

9.0

0.0

0.0

16.0

10.0

44.0

8.0

6.0

4.0

8.0

2.0

2.0

18.0

19.0

39.0

7.0

11.0

0.0

5.0

1.0

0.0

21.0

7.0

55.0

9.0

2.0

0.0

4.0

2.0

0.0

22.0

9.0

51.0

12.0

0.0

2.0

4.0

0.0

0.0

18.0

5.0

47.0

5.0

6.0

5.0

13.0

1.0

0.0

57 ©2016 W&S GROUP


Unit: %


Friends

Family



Doctor




VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)2nd

Rank 19.3

16.0

15.7

18.7

6.7

5.7

13.7

3.7

0.7

18.2

10.3

25.0

14.0

9.6

4.8

15.8

2.4

0.0

24.0

15.7

18.7

17.7

8.7

4.0

11.0

0.3

0.0

Internet (diet sites) is considered to be second option for diet information source that Vietnamese selected by 25.0%, followed by friends’ recommendations by 18.2%.

However, among the Indonesians and Thais, recommendations from friends come first for the second priority of diet information source by 24.0% and 19.3% respectively.

58 ©2016 W&S GROUP


Unit: %


Friends

Family



Doctor

TVC ads


Salesman


VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

2nd

Rank

17 – 24 y/o 25 – 34 y/o 35 y/o and above

18.2

5.1

31.3

12.1

5.1

6.1

19.2

3.0

0.0

18.2

10.1

22.2

14.1

10.1

5.1

18.2

2.0

0.0

18.1

16.0

21.3

16.0

13.8

3.2

9.6

2.1

0.0

26.0

20.0

19.0

18.0

3.0

4.0

10.0

0.0

0.0

25.0

15.0

22.0

13.0

12.0

1.0

12.0

0.0

0.0

21.0

12.0

15.0

22.0

11.0

7.0

11.0

1.0

0.0

22.0

17.0

15.0

21.0

8.0

3.0

12.0

2.0

0.0

21.0

14.0

19.0

21.0

4.0

4.0

13.0

3.0

1.0

15.0

17.0

13.0

14.0

8.0

10.0

16.0

6.0

1.0

59 ©2016 W&S GROUP


Unit: %


Friends

Family



Doctor




VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

17.3

13.7

17.3

10.7

6.0

11.7

14.7

5.0

3.7

19.6

10.7

17.5

12.5

12.9

7.5

16.1

2.5

0.7

15.0

11.3

14.7

16.3

6.7

10.3

22.0

2.7

1.0

3rd Rank

Third source of diet information selected by Vietnam and Thai people is “Friends’ Suggestions” by 19.6% and 17.3% consecutively. In addition, the internet site is still be considered for Thai respondents as well by 17.3%.

On the other hand, the Indonesia respondents give the third rank of diet information source toward “recommendation from those who have a good body” with 22.0%.

60 ©2016 W&S GROUP


Unit: %


Friends

Family



Doctor

TVC ads


Salesman


VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

3rd

Rank

17 – 24 y/o 25 – 34 y/o 35 y/o and above

19.1

12.8

13.8

13.8

10.6

8.5

18.1

1.1

2.1

14.9

8.5

19.1

12.8

13.8

6.4

20.2

4.3

0.0

25.0

10.9

19.6

10.9

14.1

7.6

9.8

2.2

0.0

21.0

7.0

16.0

15.0

7.0

10.0

20.0

1.0

3.0

13.0

16.0

19.0

16.0

6.0

6.0

20.0

4.0

0.0

11.0

11.0

9.0

18.0

7.0

15.0

26.0

3.0

0.0

17.0

17.0

15.0

10.0

8.0

11.0

14.0

5.0

3.0

17.0

9.0

16.0

14.0

5.0

14.0

17.0

3.0

5.0

18.0

15.0

21.0

8.0

5.0

10.0

13.0

7.0

3.0

©2016 W&S GROUP61

F. Detail findings


2. Diet Behaviors




62 ©2016 W&S GROUP

Q15. Please tell us how often do you exercise in one month? [SA] (n=900) Unit: %

Frequency on Exercise

Never Rarely 1-2 days per month 1-2 days per week 3-5 days per week 6-7 days per week0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

0.3

12.0

8.3

27.0

33.3

19.0

4.0

24.7

20.3

36.3

13.0

1.71.3

18.3

22.7

33.0

22.0

2.7

Our Vietnamese respondents exercise most frequently when compared to the other two countries. 33.3% of the Vietnamese respondents exercise for 3 - 5 days per week, if not 27.0% manage to exercise for once or twice a week.

Thai respondents exercise moderately as 33.0% work for 1-2 days per week, followed by 22.7% who work out for once to twice a month.

Indonesian respondents work out least as 36.3% work out for once and twice a week and almost 25.0% rarely work out.

63 ©2016 W&S GROUP

Q15. Please tell us how often do you exercise in one month? [SA] (n=900) Unit: %

Frequency on Exercise

Never

Rarely

1-2 days per month

1-2 days per week

3-5 days per week

6-7 days per week

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

17 – 24 y/o 25 – 34 y/o 35 y/o and above

0.0

11.0

8.0

36.0

30.0

15.0

0.0

9.0

8.0

26.0

35.0

22.0

1.0

16.0

9.0

19.0

35.0

20.0

1.0

29.0

23.0

34.0

11.0

2.0

3.0

28.0

23.0

35.0

10.0

1.0

8.0

17.0

15.0

40.0

18.0

2.0

3.0

19.0

22.0

29.0

26.0

1.0

0.0

20.0

22.0

33.0

19.0

6.0

1.0

16.0

24.0

37.0

21.0

1.0

64 ©2016 W&S GROUP

Q16. Please tell us what type of exercise do you do regularly? [MA] (n=900) Unit: %

Regular exercises

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.071.6

47.8

11.0

35.5

17.1

39.1

1.04.0 6.7

19.116.1

34.1

1.05.0

58.051.4

22.625.3

18.421.5

1.0 1.7 2.1

9.4

20.514.2

0.0 1.4

47.3

36.8

20.3

36.1

23.3

33.8

0.3 2.0 3.7

18.922.0

15.9

1.4 2.7

“Walking” is the most regular physical exercise among the surveyed respondents in Vietnam, Indonesia and Thailand, with 71.6%, 58.0% and 47.3% respectively. Meanwhile, “Jogging/Running” ranks second in those countries.

Moreover, sports such as “Volleyball”, “Tennis”, “Golf”, and “Boxing” have lower levels of popularity.

65 ©2016 W&S GROUP

Q16. Please tell us what type of exercise do you do regularly? [MA] (n=900) Unit: %

Regular exercise – Age Group

Walking

Jogging/RunningGymnastic (weight

training, strength training, etc..)

Cycling

Stretching exercises

Aerobic activity

volleyball

Badminton

Swimming

Yoga

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

17 – 24 y/o 25 – 34 y/o 35 y/o and above

74.0

59.0

12.0

40.0

17.0

40.0

8.0

21.0

14.0

35.0

71.0

48.0

9.0

36.0

18.0

43.0

6.0

17.0

12.0

30.0

69.7

36.4

12.1

30.3

16.2

34.3

6.1

19.2

22.2

37.4

55.6

51.5

23.2

24.2

21.2

17.2

4.0

15.2

19.2

7.1

64.9

50.5

17.5

22.7

16.5

20.6

0.0

8.2

24.7

13.4

53.3

52.2

27.2

29.3

17.4

27.2

2.2

4.3

17.4

22.8

63.9

42.3

22.7

44.3

29.9

36.1

4.1

24.7

25.8

15.5

43.0

38.0

24.0

38.0

28.0

30.0

6.0

25.0

11.0

21.0

35.4

30.3

14.1

26.3

12.1

35.4

1.0

7.1

29.3

11.1

66 ©2016 W&S GROUP

Q17. Please tell us how long is your exercise activity per session? [Matrix SA] (n=900) Unit: %

Duration of Exercise activity per session (1)

<30 min 30-60 min

1 - 2 hours

> 2 hour <30 min 30-60 min

1 - 2 hours

> 2 hour <30 min 30-60 min

1 - 2 hours

> 2 hour0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

41.9

50.7

7.0

0.5

59.4

34.3

4.2 2.1

33.3 33.330.3

3.0

43.746.1

8.4

1.8

45.350.0

4.70.0

38.543.1

18.5

0.0

34.3

54.3

8.6

2.9

45.950.5

2.8 0.9

16.7

58.3

18.3

6.7

The majority of the respondents in Vietnam, Indonesia and Thailand spend less than 30 minutes or about 30-60 minutes exercising in each session.

Most of the respondents in Vietnam (50.7%), Indonesia (46.1%) and Thailand (54.3%) spend around 30-60 minutes in each session walking. The same amount of time is spent for jogging and running in Indonesia (50.0%) and Thailand (50.5%).

According to gymnastic, more than half of Thai respondents spend around 30-60 minutes to complete their sessions, followed by 43.1% of the Indonesians, and 33.3% of Vietnamese.

Walking Jogging/Running Gymnastic

67 ©2016 W&S GROUP



<30 min 30-60 min

1 - 2 hours

> 2 hour <30 min 30-60 min

1 - 2 hours

> 2 hour <30 min 30-60 min

1 - 2 hours

> 2 hour0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.0

34.9

44.3

17.0

3.8

78.4

15.7

2.0 3.9

43.639.3

13.7

3.4

26.0

54.8

15.1

4.1

79.2

18.9

1.9 0.0

30.6

54.8

14.5

0.0

34.6

54.2

10.3

0.9

58.0

33.3

7.21.4

28.0

63.0

6.03.0

“Less than 30 minutes” is used to do stretching - Vietnam (78.4%), Indonesia (79.2%) and Thailand (58.0%). Other activities such as cycling and aerobic activities tend to be done in longer periods of time (30-60 minutes). However,

this is not true amongst the Vietnamese as they spend less than 30 minutes per session doing aerobic exercises.

Cycling Stretching exercises

Aerobic activity

68 ©2016 W&S GROUP



<30 min

30-60 min

1 - 2 hours

> 2 hour

<30 min

30-60 min

1 - 2 hours

> 2 hour

<30 min

30-60 min

1 - 2 hours

> 2 hour

<30 min

30-60 min

1 - 2 hours

> 2 hour

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

30.0

45.0

20.0

5.0

21.4

53.6

21.4

3.6

25.0

47.9

22.9

4.2

33.3

46.1

18.6

2.0

16.7

66.7

16.7

0.0

18.5

66.7

14.8

0.0 0.0

57.6

39.0

3.4

26.8

58.5

14.6

0.0

45.5 45.5

0.0

9.1

19.6

55.4

21.4

3.6

12.3

43.1

32.3

12.3

31.9

44.7

17.0

6.4

The majority of the respondents spend at least 30-60 minutes per session for volleyball, badminton, swimming and yoga. However, in Thailand an equal amount of 45.5% of the respondents spend either less than 30 minutes or 30-60 minutes per

session for volleyball activities.

Volleyball Badminton Swimming Yoga

69 ©2016 W&S GROUP

Q18. Please tell us how often do you eat these following foods? [Matrix SA] (n=900) Unit: %

Dietary Information (Meal Frequency)Starches - bread, bagel, roll, cereal, pasta, noodles, rice, potato

“Limiting consumption of starches to 1-3 times per week is popular among Vietnamese and Indonesian respondents with 26.4% and 28.0%, respectively.

In Thailand, starches are consumed more frequently for 2 – 3 times per day by 32.3% of the respondents.

4 times or more per day

2-3 times per day

1 time per day

4-6 times per week

1-3 times per week

Less than 1 time per week

Never

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

0.7

9.3

20.7

16.7

12.0

32.3

8.3

1.4

12.5

26.4

16.6

16.6

24.1

2.4

2.7

26.0

28.0

10.0

11.3

20.3

1.7

70 ©2016 W&S GROUP


Dietary Information (Meal Frequency) – Age GroupStarches - bread, bagel, roll, cereal, pasta, noodles, rice, potato


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


Never

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

17 – 24 y/o 25 – 34 y/o 35 y/o and above

3.1

25.5

19.4

17.3

22.4

10.2

2.0

3.0

23.2

18.2

13.1

27.3

14.1

1.0

1.0

23.5

12.2

19.4

29.6

13.3

1.0

4.0

24.0

9.0

8.0

28.0

24.0

3.0

0.0

26.0

11.0

9.0

25.0

28.0

1.0

1.0

11.0

14.0

13.0

31.0

26.0

4.0

9.0

30.0

18.0

13.0

20.0

10.0

0.0

9.0

38.0

10.0

15.0

15.0

12.0

1.0

7.0

29.0

8.0

22.0

27.0

6.0

1.0

71 ©2016 W&S GROUP


Dietary Information (Meal Frequency)Fruits

The Vietnamese eat healthier during diet sessions, they admitted that they eat fruits 1 time per day (27.6%). In Indonesia, the majority of the respondents eat fruits 1 – 3 times per week (31.3%).

Meanwhile, the pattern is different among Thailand respondents, the number differed slightly among level of frequencies from 2 – 3 times per day to 1 – 3 times per week. (19.7% and 19.3%).


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


Never

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

1.3

9.3

20.7

19.7

21.0

19.3

8.7

0.0

1.0

13.8

22.9

27.6

25.3

9.4

0.3

14.3

31.3

16.7

15.7

18.0

3.7

72 ©2016 W&S GROUP


Dietary Information (Meal Frequency) – Age GroupFruits


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


Never

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

17 – 24 y/o 25 – 34 y/o 35 y/o and above

6.1

21.4

19.4

34.7

16.3

2.0

0.0

14.1

21.2

39.4

16.2

9.1

0.0

0.0

8.0

33.0

24.0

18.0

16.0

1.0

0.0

3.0

14.0

11.0

15.0

36.0

21.0

0.0

1.0

18.0

15.0

17.0

35.0

13.0

1.0

7.0

22.0

21.0

18.0

23.0

9.0

0.0

12.0

10.0

21.0

22.0

23.0

10.0

2.0

10.0

13.0

21.0

20.0

24.0

11.0

1.0

4.0

35.0

21.0

17.0

15.0

7.0

1.0

73 ©2016 W&S GROUP


Dietary Information (Meal Frequency)Vegetables

The percentage of people eat vegetables 2 – 3 times per day is slightly higher in Vietnam than in Indonesia and Thailand. 35.3% of people in Vietnam eat vegetables 2 – 3 times per day, whereas the number in Indonesia and Thailand are 8.3% and 8.6% lower, respectively.


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


Never

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

0.3

7.3

15.0

16.3

22.3

26.7

12.0

0.0

1.0

7.8

16.9

28.1

35.3

10.8

0.3

6.3

20.3

19.3

21.7

27.0

5.0

74 ©2016 W&S GROUP


Dietary Information (Meal Frequency) – Age GroupVegetables


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


Never

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

17 – 24 y/o 25 – 34 y/o 35 y/o and above

10.3

39.2

24.7

15.5

9.3

1.0

0.0

11.1

32.3

34.3

15.2

6.1

1.0

0.0

11.1

34.3

25.3

20.2

8.1

1.0

0.0

7.0

21.0

20.0

19.0

22.0

11.0

0.0

1.0

29.0

24.0

20.0

23.0

3.0

0.0

7.0

31.0

21.0

19.0

16.0

5.0

1.0

16.0

15.0

25.0

16.0

19.0

9.0

0.0

14.0

20.0

27.0

16.0

11.0

11.0

1.0

6.0

45.0

15.0

17.0

15.0

2.0

0.0

75 ©2016 W&S GROUP


Dietary Information (Meal Frequency)Dairy – milk, yogurt

The consumption of dairy products vary among three countries. 35.5% of people in Vietnam and 23.0% of Thai respondents consume dairy products (milk, yogurt) 1 – 3 times per week, while Indonesian respondents consume less dairy products (Less than 1 time per week), with 31.0%.

However, in Thailand and Indonesia a range of 22.0% consume dairy once per day.


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


Never

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

2.0

15.3

23.0

18.3

22.7

12.3

6.3

1.7

14.0

35.5

16.4

22.2

7.2

3.1

11.7

31.0

23.7

10.0

17.0

5.3

1.3

76 ©2016 W&S GROUP


Dietary Information (Meal Frequency) – Age GroupDairy – milk, yogurt


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


Never

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

17 – 24 y/o 25 – 34 y/o 35 y/o and above

2.1

8.3

19.8

20.8

38.5

8.3

2.1

4.0

8.1

25.3

15.2

29.3

18.2

0.0

3.1

5.1

21.4

13.3

38.8

15.3

3.1

1.0

5.0

15.0

11.0

22.0

37.0

9.0

1.0

3.0

15.0

11.0

31.0

28.0

11.0

2.0

8.0

21.0

8.0

18.0

28.0

15.0

6.0

10.0

19.0

22.0

27.0

15.0

1.0

8.0

7.0

27.0

14.0

27.0

17.0

0.0

5.0

20.0

22.0

19.0

15.0

14.0

5.0

77 ©2016 W&S GROUP


Dietary Information (Meal Frequency)Protein - Meat, fish, poultry, eggs, cheese

The charts below show that Thai have protein intake (meat, fish, poultry, eggs, cheese, etc.) more often, 2 – 3 times per day with 24.3%. This compared to Vietnamese who consume 1 time per day and 4 – 6 times per week, with 24.4% and 24.7% respectively. Followed by people in Indonesia who consume less protein (1 – 3 times per week), with 31.3%.


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


Never

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

0.3

6.0

18.7

22.7

20.0

24.3

8.0

0.7

8.5

21.7

24.7

24.4

16.9

3.1

1.7

11.7

31.3

20.0

14.3

19.7

1.3

78 ©2016 W&S GROUP


Dietary Information (Meal Frequency) – Age GroupProtein - Meat, fish, poultry, eggs, cheese


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


Never

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

17 – 24 y/o 25 – 34 y/o 35 y/o and above

2.1

8.3

19.8

20.8

38.5

8.3

2.1

4.0

8.1

25.3

15.2

29.3

18.2

0.0

3.1

5.1

21.4

13.3

38.8

15.3

3.1

1.0

5.0

15.0

11.0

22.0

37.0

9.0

1.0

3.0

15.0

11.0

31.0

28.0

11.0

2.0

8.0

21.0

8.0

18.0

28.0

15.0

6.0

10.0

19.0

22.0

27.0

15.0

1.0

8.0

7.0

27.0

14.0

27.0

17.0

0.0

5.0

20.0

22.0

19.0

15.0

14.0

5.0

79 ©2016 W&S GROUP


Dietary Information (Meal Frequency)Fats - butter, margarine, mayo, oil, salad dressing, sour cream, cream cheese The survey revealed similar consumption patterns of fats amongst people from the three countries. Majority of the respondents across the three countries are eating fats between Less than 1 time per week to 1 – 3 times per week.


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


Never

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

8.3

31.0

29.7

11.0

11.7

3.7

4.7

6.5

28.2

31.3

15.6

10.9

5.4

2.0

8.7

30.0

29.7

11.7

11.0

7.0

2.0

80 ©2016 W&S GROUP


Dietary Information (Meal Frequency) – Age GroupFats - butter, margarine, mayo, oil, salad dressing, sour cream, cream cheese4 times or more per

day

2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


Never

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

17 – 24 y/o 25 – 34 y/o 35 y/o and above

2.1

5.2

14.4

17.5

29.9

26.8

4.1

2.0

9.1

12.1

12.1

25.3

36.4

3.0

2.0

2.0

6.1

17.3

38.8

21.4

12.2

6.0

5.0

11.0

11.0

28.0

32.0

7.0

0.0

6.0

9.0

10.0

38.0

27.0

10.0

0.0

10.0

13.0

14.0

23.0

31.0

9.0

6.0

3.0

15.0

9.0

29.0

30.0

8.0

5.0

6.0

13.0

11.0

25.0

33.0

7.0

3.0

2.0

7.0

13.0

35.0

30.0

10.0

81 ©2016 W&S GROUP


Dietary Information (Meal Frequency)Sweets - candy, cake, soft drink

The survey represents similar consumption patterns of Sweets (candy, cake, soft drink) amongst people from the three countries. Majority of the respondents across the three countries are eating sweets between Less than 1 time per week to 1 – 3 times per week.

Moreover, 37.5% of the individuals in Vietnam eat sweets less than 1 time per week, whereas the number in Indonesia and Thailand are each 8.2% lower.


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


Never

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

4.7

29.3

28.7

16.0

11.3

4.7

5.3

7.8

37.5

28.7

14.9

6.8

2.4

2.0

6.3

29.3

30.0

16.0

10.7

6.0

1.7

82 ©2016 W&S GROUP


Dietary Information (Meal Frequency) – Age GroupSweets - candy, cake, soft drink


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


Never

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

17 – 24 y/o 25 – 34 y/o 35 y/o and above

2.0

1.0

8.2

24.5

28.6

31.6

4.1

2.0

4.0

5.1

10.1

29.3

42.4

7.1

2.0

2.0

7.1

10.1

28.3

38.4

12.1

2.0

6.0

12.0

23.0

29.0

22.0

6.0

2.0

4.0

8.0

16.0

31.0

34.0

5.0

1.0

8.0

12.0

9.0

30.0

32.0

8.0

5.0

6.0

16.0

15.0

26.0

28.0

4.0

7.0

6.0

11.0

15.0

30.0

26.0

5.0

4.0

2.0

7.0

18.0

30.0

34.0

5.0

83 ©2016 W&S GROUP


Dietary Information (Meal Frequency)Coffee and Tea

35.0% of Vietnamese respondents drink coffee and tea less than 1 time per week. And, the consumption of coffee and tea is higher (1 – 3 times per week) amongst respondents in Indonesia, with 25.0%, compared with 19.0% of those in Vietnam.

In Thailand, however, majority of the respondents drink coffee and tea 1 – 3 times per week to 1 time per day (23.3%).


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


Never

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

11.7

19.0

23.3

13.7

20.3

5.7

6.3

15.6

35.0

19.0

9.9

13.3

4.1

3.1

7.3

27.3

25.0

13.3

19.7

5.7

1.7

84 ©2016 W&S GROUP


Dietary Information (Meal Frequency) – Age GroupCoffee and Tea


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


Never

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

17 – 24 y/o 25 – 34 y/o 35 y/o and above

1.0

6.3

6.3

11.5

17.7

45.8

11.5

5.1

2.0

15.2

4.0

20.2

30.3

23.2

3.0

4.0

18.2

14.1

19.2

29.3

12.1

1.0

5.0

14.0

15.0

30.0

29.0

6.0

2.0

5.0

19.0

9.0

25.0

31.0

9.0

2.0

7.0

26.0

16.0

20.0

22.0

7.0

5.0

2.0

9.0

12.0

26.0

27.0

19.0

8.0

5.0

26.0

15.0

20.0

16.0

10.0

6.0

10.0

26.0

14.0

24.0

14.0

6.0

©2016 W&S GROUP85

G. Conclusions & Recommendations

1. Conclusions

2. Recommendations

86 ©2016 W&S GROUP

E. Conclusions (1)

Attributes Vietnam Indonesia ThailandWays to pamper yourself

1. Diet (100.0%)2. Massage (76.0%)3. Acne cure (72.7%)

1. Diet (100.0%)2. Scrubs (64.7%)3. Massage (48.7%)

1. Diet (100.0%)2. Acne cure (60.0%)3. Scrubs (58.0%)

Ways to take care of health

Diet Behaviors

Attributes Vietnam Indonesia Thailand

Diet Methods

1. Weight reduction (low calories) (100.0%)2. Low fat (67.7%)3. Low triglyceride (57.0%)

1. Weight reduction (low calories) (100.0%)2. Low fat (45.0%)3. Low cholesterol (33.7%)

1. Weight reduction (low calories) (100.0%)2. Low fat (55.7%)3. Low cholesterol (53.7%)

Diet Duration 1 - 2 months (21.7%) 1 - 2 months (27.7%) 3 - 4 months (22.7%)

87 ©2016 W&S GROUP

E. Conclusions (2)

Attributes Vietnam Indonesia ThailandRelation between blood type & Diet Relate (34.7%) Relate (49.6%) Relate (69.0%)

Body perspective

The right build 12.0% 1.0% 13.0%

A bit overweight 69.0% 54.0% 40.0%

Too overweight 19.0% 45.0% 47.0%

Ways to achieve right weight goal

1. I eat fruit more frequently (82.3%)2. Eat mainly vegetables (69.3%)3. Calorie controlled (64.7%)

1. Reduce the number of meals (71.3%)2. Calorie controlled (58.7%)3. I eat fruit more frequently (56.0%)

1. Calorie controlled (74.0%)2. Aerobic Exercise (69.3%)3. I eat fruit more frequently (67.7%)

Best ways to achieve right weight goal Calorie controlled (27.7%)

Reduce the number of meals (23.7%)

Aerobic exercise (34.0%)

Diet Behaviors (Cont.)

88 ©2016 W&S GROUP

E. Conclusions (3)


Body Concerns 1. Belly (94.7%) 2. Thighs (59.0%) 3. Calf (41.7%)

1. Belly (92.3%) 2. Thighs (65.0%) 3. Upper Arm (52.7%)

1. Belly (88.0%) 2. Thighs (72.3%) 3. Upper Arm and Hip (52.3%)

Impotency toward weight lost Important (96.6%) Important (97.7%) Important (59.4%)

Lifestyle toward goal weight Confident (82.9%) Confident (89.9%) Confident (27.3%)

Ideal number of weight lost 1 - 3 kg. (44.0%) 4 - 6 kg. (43.7%) 4 - 6 kg. (38.0%)

Diet Triggers

1. The desire to be beautiful (75.0%)2. Improve self-esteem (62.7%)3. Because of feeling fat (56.0%)

1. Because of feeling fat (63.0%)2. Because I cannot put on clothes (small size) (50.7%)3. The desire to be beautiful (45.7%)

1. I want to keep the style (32.3%)2. Because of feeling fat (24.0%)3. The desire to be beautiful (11.3%)

Expenditure on Diet Program $21 - $30 (25.0%) Less than $10 (26.3%) $21 - $30 (25.0%)


89 ©2016 W&S GROUP

E. Conclusions (4)


Causes of weight increased

1. Inactive lifestyle (73.3%) 2. Improper eating habits (72.3%) 3. Intake too many oily food (62.7%)

1. Lack of exercise (74.0%) 2. Improper eating habits (74.0%) 3. Intake too many oily food (61.7%)

1. Lack of exercise (72.7%) 2. Carbohydrates ingestion (65.7%) 3. Intake too many oily food (59.3%)

Obstacles on diet program

1. Food temptation (75.3%) 2. Lazy to exercise (59.0%) 3. Often feeling hungry (55.3%)

1. Food temptation (75.7%) 2. Lazy to exercise (70.7%) 3. Often feeling hungry (61.3%)

1. Lazy to exercise (64.7%) 2. Often feeling hungry (58.3%) 3. Food temptation (41.0%)

Level of satisfaction after joining diet program Satisfied (32.4%) Satisfied (19.0%) Satisfied (65.0%)


1. Did not reach their expected weight (42.3%) 2. Did not lose weight at all (25.6%) 3. Lost weight inappreciably (17.9%)

1. Did not reach their expected weight (27.6%) 2. Food temptation (18.7%) 3. Did not lose weight at all (17.2%)

1. Did not reach their expected weight (46.3%) 2. Did not lose weight at all (24.1%) 3. Food temptation (16.7%)


90 ©2016 W&S GROUP

E. Conclusions (5)


Sources of information about diet

Rank 1 Internet (Diet Site) (34.3%)

Internet (Diet Site) (43.7%)

Internet (Diet Site) (51.0%)

Rank 2 Internet (Diet Site) (25.0%)

Friends' recommendations (24.0%)

Friends' recommandations (19.3%)

Rank 3Friends' recommandations (19.6%)

Those who have a good body after diet (22.0%)

Friends' recommandations and Internet (17.3%)

Sources of Information about Diet

91 ©2016 W&S GROUP

E. Conclusions (6)

Attributes Vietnam Indonesia ThailandFrequency on exercise 3 - 5 days per week

(33.3%) 1 - 2 days per week (36.3%)

1 - 2 days per week (33.0%)

Regular exercise

1. Walking (71.6%) 2. Jogging / Running (47.8%) 3. Aerobic Activity (39.1%)

1. Walking (58.0%) 2. Jogging / Running (51.4%) 3. Cycling (25.3%)

1. Walking (47.3%) 2. Jogging / Running (36.8%) 3. Cycling (36.1%)

Duration of Exercises

Walking 30 - 60 mins (50.7%) 30 - 60 mins (46.1%) 30 - 60 mins (54.3%)

Jogging / Running < 30 mins (59.4%) 30 - 60 mins (50.0%) 30 - 60 mins (50.5%)

Gymnastic < 30 mins or 30 - 60 mins (33.3%) 30 - 60 mins (43.1%) 30 - 60 mins (58.3%)

Cycling 30 - 60 mins (44.3%) 30 - 60 mins (54.8%) 30 - 60 mins (54.2%)

Stretching exercises < 30 mins (78.4%) < 30 mins (79.2%) < 30 mins (58.0%)

Aerobic activity < 30 mins (43.6%) 30 - 60 mins (54.8%) 30 - 60 mins (63.0%)

Volleyball 30 - 60 mins (45.0%) 30 - 60 mins (66.7%) 30 - 60 mins (45.5%)

Exercise Behaviors

92 ©2016 W&S GROUP

E. Conclusions (7)Exercise Behaviors


Dietary Information

Starches - bread, bagel, roll, cereal, pasta, noodles, rice, potato

1-3 times per week (26.4%)



Fruits 1 time per day (27.6%)


1 time per day (21.0%)

Vegetables 2-3 times per day (35.3%)

2-3 times per day (27.0%)


Dairy - milk, yogurt 1-3 times per week (35.5%)

Less than 1 time per week (31.0%)


Protein - Meat, fish, poultry, eggs, cheese




Fats - butter, margarine, mayo, oil, salad dressing, sour cream, cream cheese




Sweets - candy, cake, soft drink




Coffee and Tea Less than 1 time per week (35.0%)



93 ©2016 W&S GROUP

Government should support

farmers and producers of clean

food. Also government

should subsidize local healthy

products, which will increase

accessibility to mass.

Diet program is a challenge in one’s life. To complete it, one needs to strict

with her routine and her mind.

G. RecommendationsTaking care of oneself is gaining more popularity in Southeast Asia, especially diet. In each country, diet methods differ largely due to society, culture, and the way of life that help shape an individual’s thought and decision making.

From our results, many respondents did not succeed in diet programs for the following reasons,

Conventional diet programs were

used when in fact, diet programs

should be tailor-made to suit the

health and lifestyle of each individual.

Health sectors should work together to

develop strategies to help people build a good

health such as informing the right diet information to

the public.

With the helps from the above sectors, if you could complete what we have mentioned earlier, the health concern will be decreased, with a better quality of life.

FOR FURTHER INQUIRIES, PLEASE CONTACT:

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The copyright of this report belongs to World Wide System Corporation

*** Our report is officially free for those who are interested, and open for using this report as references. For any usages regarding to our results, please refer W&S as your sources of information.

Healthcare

Comparative Report on Diet Study in Vietnam, Indonesia and Thailand in 2016