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Rodd Bond, Netwell Centre, Ireland, Dundalk Institute of Technology.
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HAIVISIO@COR
October 2014
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ABOUT HAIVISIOAIM: Enhance the visibility and awareness of the results of existing e-Health, Active Ageing and Independent Living projects funded by the European Commission.
CONCEPT: Build a community of relevant projects and stakeholders, organised around adding value and enhancing the impact of their emerging good-practices and project assets.
GOAL: Improve the impact of well performing projects through sharing, synergy building and appropriate communications. • Develop synergies across similar projects in ways that maximize complementarity and
minimize overlap.• Organise communications plans towards potential solution adopters, maximizing visibility
and influencing procurement behaviours• Identify and explore alternative sustainable business models, adapted to the varying health
and social care models throughout the European Union• Promote project results by participating in events and through an on-line community
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THE PROJECT BACKGROUND
Investments: R&D resources into e-Health, Active Ageing and Independent Living projects with a goal of empowering older people to live independently with a better quality of life, to improve health and social care systems and service effectiveness, and to drive innovation and economic competitiveness.
Project results: have often seemed very fragmented, with weak exploitation, creating a vital need for greater cross-project communication and inter-activity to deliver wider societal and economic impact. Several following drawbacks have been identified:
• Lack of connectivity and knowledge sharing between all the projects that are dealing with similar health, ageing and inclusion problems or complementary technologies.
• Lack of awareness and effective dialog between stakeholders involved in health, ageing and care, and the spectrum of research and innovation activity funded by the EC.
• Slow up-take of technological innovation due to a lack of appropriate visibility and evaluation of project results, their quality and potential
• Poor diffusion of evidence of the wider societal and economic impact that research and innovation on health, ageing and inclusion can bring to local and regional communities.
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PROJECT CONCEPT OVERVIEW • exploring strategic communications
and synergies among e-health, active ageing and independent living projects to inform
• project collaboration supports and activities, underpinned by a strong HAIVISIO on-line platform, addressing communications, training, business modelling, awareness raising, and specific project exploitation planning with stakeholders, and to provide
• policy development recommendations and inputs to the EU and national agencies, and to relevant, currently running projects.
INTERNAL COMMUNICTIONS
EXTERNAL COMMUNICATIONS
EXTERNAL COMMUNICATIONS
POLICY ANDSTSKEHOLDERACTION PLANS
INCREASED VISIBILITY &IMPACT OF
RESEARCH & INNOVATION
RESULTS
PROJECT ASSETS
STRATEGIC COMMUNICATIONS
SYNERGIESEXOLORATION
E-Health ActiveAgeing
Independentliving
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Communications & Synergies Exploration
INTERNAL COMMUNICTIONS
EXTERNAL COMMUNICATIONS
EXTERNAL COMMUNICATIONS
POLICY ANDSTSKEHOLDERACTION PLANS
INCREASED VISIBILITY &IMPACT OF
RESEARCH & INNOVATION
RESULTS
PROJECT ASSETS
STRATEGIC COMMUNICATIONS
SYNERGIESEXOLORATION
E-Health ActiveAgeing
Independentliving
STRATEGIC COMMUNICATIONSSYNERGIES EXPLORATION
Action strategy with tailored communications
and synergies plans
Map project assets, communication needs &
synergies potential
Document research & innovation project assets
Active Projects &Stakeholder
identification
• Database of FP7, CIP and AAL projects in e-health (125), ICT for Ageing (38), and AAL (119).
• Criteria for participation was developed, in partnership with the EC, with a view to achieving a balanced set of projects across the different domains, instruments and territories.
• 26 projects identified for discussion, and
at this stage, data from 17 projects are compiled in the studies.
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A DYNAMIC MULTI-LEVEL FRAMEWORK FOR MAPPING
AND ANALYSIS
Market structure / dynamicsChanging contexts and trends
Geographic/organisational levels / fragmentation
13/04/2023 6
Ageing WellHealth Indep.
Living
Organisational readiness to engage
Enterprise Architecture Framework
Business CanvasValue Chain
Projects with ambition & opportunity
Plot All projects in database lightly in
the frameworkPlot ‘active’
Projects Richly
NEED FOR REFERENCE FRAMEWORK2
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HAIVISIO REFERENCE FRAMEWORKStrategic strength& position
Core project assets and results
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Communication and exploitation challenges
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We reviewed the inputs and contributions of 19 projects to-date.
The details to the right are the main challenges facing the projects we’re engaged with.
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Synergy exploration model
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Market Attraction
Project Energy
Business modeling
Solution modeling
HealthService Consumer
Businessintermediary
New partners
Larger Trials
Evidence
New projects
Enhance platform
Acceptance
LegislationRegulation
Standards
Trust
Protection
Privacy
Ethics
Funding
CustomerPre-comm.
ESIFERDF
NationalSources
H2020
VentureCapital
Self-investment
Translation readiness
User centred design
Fragmented market Leadership team
Capacity / skills mix
Splitting ConsortiumSplitting the assets
More R&D ?
Implementable ?
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Market Attraction
Project Energy
Communication flows:• new projects • new business• or both ?
Business modeling
Solution modeling
HealthService Consumer
Businessintermediary
New partners
Larger Trials
Evidence
New projects
Enhance platform
Acceptance
LegislationRegulation
Standards
Trust
Ethics
Privacy
Protection
Funding
CustomerPre-comm.
ESIFERDF
NationalSources
H2020
VentureCapital
Self-investment
Communications& Synergies
& Competition
Ex.New.R&D Partners
Potential customers
Potential funders Policy makers
Market improvement 4
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A Business Canvas
Business modeling (for a consortia !)
Multiple organsiations working with multiple assets
Looking to multiple segments with multiple channels
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Working with multiple partners in multiple places
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TOWARDS AN ACTION STRATEGY
Acceptance - Influencing policy and external barriers From projects to products – aligning resources & IPEvidence & energy – back to the well for larger trialsBusiness modeling – making the business caseCrossing the chasm – leadership and the team Platforms and integration – technical developments
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D
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F
Now work with projects to progress these actions individually
Learning - going forwardINITIAL LEARNING: has informed an improved on-line characterisation survey, which allows projects to self-report on their project in the context of an overall enterprise perspective.
• It can prompt a project to consider their activities and assets across a holistic enterprise perspective using a scoreboard evaluative approach
• It can provide a comparative reference to other related projects to explore areas of common interest, synergy or collaboration potential
• It can act as an index into deeper project ‘architecture’ assets, resources, models and documents that together can form a dynamic repository to support project pathways across the chasm from R&D towards market readiness.
Fill out the HAIVISIO Survey: https://www.surveymonkey.com/s/HAIVISIO-survey
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Thank you for your kind attention!
Email: [email protected]: www.haivisio.euTwitter: HAIVISIO_project
LinkedIn Group: Haivisio-7415897YouTube Channel: Haivisio project
Pinterest Group: HAIVISIO