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Slides from the Blogging Rotation by Lee Aase and Meredith Gould, Ph.D. at today's Social Media Residency in Rochester, Minn.
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Blogging Best PracticesLee Aase (@LeeAase) & Meredith Gould (@meredithgould)MCCSM Social Media Health Network
Blogs provide content to inform, educate, and invite engagement.
Content may be: Curated – Culled from 3rd party sources Created – Developed especially for the blog
Includes a mix of: Web-readable text Images* Embedded videos and slide decks
*The new “must have” element.
Peak of the Social Media Pyramid
Best Practices
Start with strategy and tactics. Identify audience(s) Clarify goal(s) Craft message(s) Create an editorial calendar to ensure
consistency and variety
ProTip: Read lots of blogs to see what works and what doesn’t.
Thinking Tactically About Posting
What content? Images? When? How often? Categorized and tagged clearly and
consistently? Integrated with website and other
platforms? Policies in place for comments?
Best Practices
Understand that anything posted online becomes visual, even if it’s written text. Brief posts (250-400 words) Shorter sentences (7-10 words) More and shorter paragraphs Include an image/illustration Pay attention to fonts and spacing
Editorial oversight prevents blogging oversights!
Best Practices
Follow editorial standards for web readability.
Active voice Personal pronouns Contractions More informal Ditch industry jargon
http://www.hemingwayapp.com/
Best Practices
Adopt tried-and-true tactics to generate visibility and engagement. Allow comments and respond promptly Include sharing buttons for social networks Include links Use descriptive, recognizable tags Have a plan for cross-posting Seek opportunities for re-posting Consider launching a series
Blogging Basics Demo Adding a post Formatting
Lists Links Pictures
Assignment: Your 1st Blog Post
Go to private Social Media Residency blog Click on: Write 200 words about “One thing I’ve learned
today that I can apply for my work is…” Upload an image Add a link (e.g., to your website) Embed your YouTube video
Questions?