Pathway to Successfrom idea to product…to pivot…to product V2

2005

SureWash

• Research Problem– Very fast motions, partially

hidden, different backgrounds

• Prototype in Trinity College– Gerry Lacey and David Llorca

• Market Opportunity– Food & Health

• TCD Patent Application

The Problem in Hospitals

Hospital Acquired Infections

DEATHS100,000 people in US & 140,000 in EU

COSTS USA $7 Billion & EU $6.5 Billion

Development and Field testing

• Undergraduate guinea pigs– Chocolate as bribes

• EARLY FIELD TESTING taught us lots!– HSE and NHS in Northern Ireland– Differences in technique– The WHO approach

• Results of Technology Development– Vision system & GUI progressed well

The embedded system

Patent Granted!

Moving toward Commercial 2009

• Enterprise Ireland Comm+ support– Product design on PC platform– Commercial mentor– Developed SureWash brand– Improve Reliability

• Further development & field trials – Beaumont Hospital

Field Trial

• Compliance Focus• NHS trial Broomfield Hospital

– 8 units for 6 months on a surgical ward

• Results– Baseline results (screen turned off)

• 15% had perfect technique (240 washes)– Screen turned improved practice

• 46% had perfect technique (3206 washes)– 20% ignored the system completely

• Points to need for incentives for compliance

• Feedback mobile cart would be better

Improve Product-Market Fit

• Technology Development – Focus on Training– Touch Screen interface– Rewrite the software– Cart based design

• Lots of testing with users

SureWash founded 2011

• Seasoned team focused on Bootstrap

• Built first training cart

• First Customer– Ann Higgins in the Mater

Private

• Support from EI and TCD– Innovation awards

Mater Private Video

• Video

Next big customerPacific Science Centre - Seattle

Kids and Families use it too!

• http://www.kfbb.com/story/29097045/hand-washing-machine-in-great-falls-public-elementary-schools

Targeting the Experts & Influencers

July 2011, Geneva

Prof Didier Pittet, (WHO), Dr Gerard Lacey, (SureWash), Prof John Conly (University of Calgary)

Building the Evidence Base

Independent Clinical Validation“Improved hand hygiene technique and compliance in healthcare workers using gaming technology”, A Higgins, MM Hannan. Journal of Hospital Infection. Feb 2013http://dx.doi.org/10.1016/j.jhin.2013.02.004

SureWash installed ✔

Building the Evidence Base

Efficacy of a New Educational Tool to Improve Handrubbing Technique amongst Healthcare Workers: A Controlled, Before-After StudyAndrew J. Stewardson , Anne Iten, Véronique Camus, Angèle Gayet-Ageron, Darren Caulfield, Gerard Lacey, Didier Pittet

Building the Evidence Base

Improving hand hygiene culture using computer games technology as part of a multi-modal campaignAnn McQueen (HAI Patient Safety Co-ordinator) Fiona Cameron (Head of Service Infection Prevention and Control NHS Lothian)Chris Connolly (Clinical Nurse Manager, Emergency Department)

Where are we now?

• Distribution• Major International Partners

– UK NHS Supply Chain– Sodexo

Path to first product• New type of product in nascent market

– Takes time to develop technology and market• Healthcare adopts technology slowly

– Work with customers• prototypes, empirical studies, thought leaders

– Keep going!• “I’m convinced that about half of what separates the

successful entrepreneurs from the non-successful ones is pure perseverance.” – Steve Jobs