Amandine HAŸ

Consumers have changed

Better Informed Consults Experts & Friends

Greater Choice More Health Conscious

Wellness

“It’s about me”

E-EXCELLENCE?

CUSTOMER ORIENTED

INTEGRATED

TRACKING

E-EXCELLENCE?

E-EXCELLENCE?

• Understand and anticipate the changing environment and key trends in terms of multichannel components, new technologies and Digital developments

• Understand Stakeholders & Customers/Consumers to positively affect their behaviors: profiling, segmentationand targeting (analytical and data management skills)

• Translate new technologies into business solutions and competitive advantage

E-EXCELLENCE?Cu

stom

ers

Physicians & HCPs

Patients & Care giversKOLs Hospitals Payers &

Regulators Pharmacists

Del

iver

y Ch

anne

ls

Web Mobile Other channels Physical channels

1.1. Corporate communication1.2. Disease awareness1.3. Product usage and

compliance 1.4. Brand promotion 1.5. Detailing / e-Detailing 1.6. Advertising

2.1. Networking2.2. Collaboration spaces2.3. Medical info contact

centers 2.4. Sponsored communities2.5. Social media dialogue

3.1. HCP self service3.2. Medical Education 3.3. Account management3.4. Health monitoring3.5. Patient adherence &

treatment support3.6. eHealth services3.7. Adverse Event /

complaints

4.1. e-Commerce services4.2. Loyalty platforms4.3. Sample ordering

Communicate & Promote Collaborate Customer services Commerce

Consumers Employees

Mobile WebSMS

Mobile Apps Social Media

3rd party Sites / Portals

Owned Sites / Portals

Webcasts / PodcastsEmailingSocial

Media

Web Apps / e-Meeting

Blog / Wiki

Call Center

Sales Force

iPads / Tablet PC

Mailing

Radio TV

Devices Print Media Round table Congress

Serv

ices

/ A

ctivi

ties

Why Digital…and E-excellence are important for Omnivit

• Digital initiatives are a Key priority for Omnivit to differentiate with a 360° Digital plan from other competitors.

– This allow us to be more cost effective with a smaller budget

• Omnivit is leader in Digital SOV with 30% SOV

• Digital allow us to better target & communicate with our consumers / prospects

• Digital can be only used in combination with other Media :– Magazine campaign for Omnivit Hair– Magazine campaign for Omnivit Stress Control

OMNIVIT 360° digital strategy• WEBSITE

– Added value content: Ask the expert, Vitality Quiz, Product information , Walks,…– Commercial on-line activations: Digital couponing, Loyalty program, Concourse

• CRM PROGRAM (targeted Newsletters , 6 x Year)

• BANNERING & DIGITAL ADS– On Targeted Health sites– On Facebook: social ads…

• FACEBOOK FAN PAGE– Community management by nutritionist– Added value content & Tabs with relay to website actions

• SEA ON GOOGLE (as from 02/2012)

KEY BUSINESS OBJECTIVES:- Increase visibility of the brand, build & reinforce consumer loyalty- Increase cross-selling & sales - Increase qualitative Database

Omnivit Belgium 2011 : Digital Website

Omnivit Belgium 2011 : Digital Website : Loyalty program

Omnivit Belgium 2011 : Digital Website : Loyalty program

Mechanism:Buy 4 products on year basis,Enter the unique code of each pack.Get 1 product free.

How to get it:Consumer will automatically receive apersonalized voucher for the free product at home.He can exchange it for a free productat his pharmacy!

Omnivit Belgium 2011 : Newsletters

Omnivit Belgium 2011 : Health sites sponsorship

Omnivit Belgium 2011 : Health sites sponsorship

Visibility : 3.637.431 imp(est. 2.959.096)

Traffic : 11.032 clicks(est. 10.059)

CTR : 0.89%

Omnivit Belgium 2011 : Facebook activities

Newsfeed posts Posts to health/wellness groups Competition Invitation

FB page launched in March 2011

Omnivit Belgium 2011 : Display campaign promoting Facebook page

Display campaign on feminine websites Facebook Display campaign

Visibility : 1.430.143 imp(est. 1.311.242)

Traffic : 11.032 clicks(est. 10.059)

Visibility : 28.545.496 imp(est. 1.311.242)

Traffic : 11.032 clicks(est. 10.059)

The display activity recruited 1.561 fans during the campaign (21days)

Omnivit Belgium 2011 : Facebook performance

Omnivit Belgium 2012 : Facebook performance• Number of FB fans now stands 3,478, a 51% increase since the start of the year*• Omnivit mascot giveaway on April 16th resulted in 836 likes and comments• Recent addition of Hunting for Villains competition at end of April

*Source: ZO Socialtools

Omnivit mascot giveaway

9,5%

3,7%

8,6%

19,1%

4,7%

Omnibionta Supradyn Omnivit Davitamon Pharmaton

Multivit, Tonic & Hair MAT 10/11 PP: 83.881 K€ / +3.3%

+2.9%

+14.8%

+ 16.3%+ 7.8%

0.8%

N°3

Multivit, Tonic & Hair YTD 10/11 PP: 68.711 K€ / +2.9%

9,5%

3,7%

8,3%

4,5%

19,2%

Omnibionta Supradyn Omnivit Davitamon Pharmaton

+2.2%

+ 1.2%

+ 14.3%

N°3

+13%

+ 4.3%

Thanks to a differentiated strategy, Omnivit in Belgium as become N°3 of the

market…with the best growth in Top 4 in YTD

Thanks to all our Digital initiatives, we also build a very strong & qualitative database over the years (2008-11)

with 95.000 profiles & 53.000 Opt ins..

OMNIVIT 2012 GLOBAL WEBSITE• Launch a Multicounty Digital platform for Omnivit

– To educate consumers on Nutraceuticals/VMS – To offer information on Brand and products– To make interaction between Consumers & Omnivit – Create a Vitality coach program to increase database en catch insights from consumers

• Optional per country:– Face Book page– Newsletter program– Loyalty program

KEY BUSINESS OBJECTIVES:- Central platform offering global campaigns , but adaptable with local content.- Offer a unique Vision of the Brand trough the countries - Tool to activate consumer campaigns- Share / decrease costs- Share best practice experience

Thank you!