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A BETTER WAY TO CHANGE
SO YOU WANNA BUILDA GAME-CHANGING HEALTHCARE APP?
DO IT!WE NEED YOU!
BUT HERE’S WHAT YOU NEED TO KNOW FIRST
THE FAILURE RATE FOR HEALTHY BEHAVIOUR CHANGE?
99%
BUT YOURS IS AN APP RIGHT?IT’S DESIGN-LED AND DATA DRIVEN
IT’S GOING TOBE HYPER-RELEVANT
IT’S GOING TOALGORITHMICALLY PREDICT
THE PERFECT TIMETO SEND AN IPHONE BANNER NOTIFICATION
WHICH SAYSGO FOR A WALK
WHICH SAYSDRINK A GLASS OF WATER
WHICH SAYSEAT A SALAD FOR LUNCH
SO YOU’RE DEFINITELYGOING TO BE PART OF THE 1%
DO IT!WE NEED YOU!
BUTREMEMBER
99%
AND ALSOHEALTH FAILURE ISN’T NEUTRAL
IT ISN’T LIKE FAILING TOMASTER PHP
IT ISN’T LIKE FAILING TOLEARN FLUENT SPANISH
IT ISN’T LIKE FAILING TOSHARE A CINEMAGRAM TO TUMBLR
IT’S FAILINGAT SOMEONE’S HEALTH
WHICH MEANSNEXT TIME THEY WANT TO MAKE A CHANGE
THEY’RE GOING TO BE LEFT WITH A LITTLE SCAR
THAT REMINDS THEMOF THE LAST TIME THEY FAILED
AND WHEN IT COMES TO HEALTHMOST PEOPLE HAVE MORE SCARS THAN SKIN
BUT YOU GET THATAND YOU’RE THE 1%
SO NO SCARS
WHICH IS AWESOMEBECAUSE WE NEED YOU
AND WHEN YOUR APP IS DONEAND IT’S NEW AND NOTABLE IN THE APP STORE
HERE’SYOUR WINDOW
EIGHT OUT OF TEN HEALTH APPSARE DELETED AFTER A SINGLE USE
AND THE TWO THAT SURVIVESEE ENGAGEMENT PLUMMET AFTER TEN DAYS
AND EVEN IFYOU CAN SERIOUSLY BREAK THE MOLD
ANDGET DOWNLOADED
ANDGET SIGNED UP
ANDGET USED
ANDNOT GET DELETED TEN SECONDS LATER
ANDKEEP PEOPLE AROUND MORE THAN TEN DAYS
THEN YOU GETTO TACKLE THE REAL PROBLEM
SOMETIMEAROUND DAY ELEVEN
YOUR PRECIOUS USERIS GOING TO HIT A ROADBLOCK
MAYBETHE CAR WILL BREAK DOWN
MAYBETHEY’LL FEEL UNWELL
MAYBETHEIR ARTHRITIS WILL FLARE UP
MAYBETHEIR CHILD GETS SENT HOME FROM SCHOOL
MAYBEIT RAINS
AND YOUR PRECIOUS USERIS GOING TO IGNORE YOU
UNTIL THE PROBLEM GOES AWAY
AND DON’T THINK THATTHE MISSING LINK IS A RED APP ICON
OR A NOTIFICATION BANNER
ORAN AUTOMATED EMAIL
BECAUSE WHAT’S STOPPING PEOPLEFROM BEING REALLY HEALTHY
ISN’T THAT THEY DON’T KNOW HOW TO DO A LUNGE
ISN’T THAT THEY DON’T KNOW HOW TO ORDER A SALAD
IT’S THATFUCKING PLUMBER WHO STILL ISN’T HERE
IT’S THATHEADACHE THEY WOKE UP WITH
IT’S THATBREAKDOWN IN COMMUNICATION WITH A CHILD
AND UNTILWE FIX THAT
WE’RE JUSTREARRANGING THE DECKCHAIRS ON THE TITANIC
BUTREMEMBER
DO IT!WE NEED YOU!
