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An important goal for many organizations today is achieving customer engagement, which means providing access to fresh and relevant content anytime, anywhere, through any device, all through an engaging end-user experience. Traditional Web Content Management alone is no longer sufficient, and the broader category of Web Experience Management now predominates.This presentation covers how Rivet Logic's Web Experience Management Logic Stack, built as a major extension to Alfresco WCM, can be used to provide a complete, collaborative Web content authoring, management and publishing environment for managing the entire site visitor experience of your next generation websites.
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ARTISANS OF OPEN SOURCE Copyright © 2011. Rivet Logic Corporation. All rights reserved.
Web Experience Management with Alfresco and Crafter rivet
Rivet Logic Corporation 11410 Isaac Newton Square North Suite 210 Reston, VA 20190 Ph: 703.955.3480 Fax: 703.234.7711
Rivet Logic Webinar – September 13, 2011
Russ Danner, Senior Architect Mike Vertal, President and CEO
ARTISANS OF OPEN SOURCE Copyright © 2011. Rivet Logic Corporation. All rights reserved. Copyright © 2010. Rivet Logic Corporation. All rights reserved. 2
Rivet Logic Overview
• Award-winning professional services focused on: o Enterprise Content Management o Web Experience Management o Collaboration and Social Community Platforms o Enterprise and Web Search
• Using Leading Open Source Software
ARTISANS OF OPEN SOURCE Copyright © 2011. Rivet Logic Corporation. All rights reserved.
Rivet Logic-Awards and Honors
Innovator of the Year
Partner of the Year - North America
Overall Innovator Award
Solution of the Year Award
ARTISANS OF OPEN SOURCE Copyright © 2011. Rivet Logic Corporation. All rights reserved.
Web Experience Management Overview
ARTISANS OF OPEN SOURCE Copyright © 2011. Rivet Logic Corporation. All rights reserved.
WEM – Business Drives Strategy
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WEM – Content is Still King
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WEM – Fully Featured
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Alfresco and Crafter Technology Overview
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Crafter rivet - Background
• Open source, joint development project o Several outside contributors o Started development in 2007 (content delivery for Alfresco WCM) o Numerous sites in production
• Crafter Studio Extension o Comprehensive authoring environment for WCM o Started development in 2009 o Leverages Alfresco Content Platform and Alfresco Share
• From WCM to Web Experience Management (WEM)
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Basic WCM With Alfresco
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From WCM to… WEM
ARTISANS OF OPEN SOURCE Copyright © 2011. Rivet Logic Corporation. All rights reserved.
From WCM to… WEM
ARTISANS OF OPEN SOURCE Copyright © 2011. Rivet Logic Corporation. All rights reserved.
Architecture - High Level
ARTISANS OF OPEN SOURCE Copyright © 2011. Rivet Logic Corporation. All rights reserved.
Architecture - Key Elements
engine studio
ARTISANS OF OPEN SOURCE Copyright © 2011. Rivet Logic Corporation. All rights reserved.
Focus: Crafter Studio
studio
ARTISANS OF OPEN SOURCE Copyright © 2011. Rivet Logic Corporation. All rights reserved.
Crafter Studio Architecture
studio
ARTISANS OF OPEN SOURCE Copyright © 2011. Rivet Logic Corporation. All rights reserved.
Crafter Studio - Key Technologies
studio
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Orbeon
• Fully interactive forms o Rich, expressive modeling o Dependency flow o As-you-type validation o Optional sections o Repeated sections
• Open Standard (XForms) o Advanced forms logic o Rich user interface for
business users
• Advanced controls o Rich text editor
• WYSIWYG HTML • Copy/Paste from MS Word
o Images and attachments o Auto-completion o Dialogs, trees and menus o Tabs and accordions o Custom controls
• Open Source (LGPL)
ARTISANS OF OPEN SOURCE Copyright © 2011. Rivet Logic Corporation. All rights reserved.
Alfresco Share
• Enables Collaboration - Web Editors, Authors, Producers, Reviewers, Marketers, …
• Scriptable Web Development with SpringSurf
ARTISANS OF OPEN SOURCE Copyright © 2011. Rivet Logic Corporation. All rights reserved.
Focus: Crafter Engine
engine
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Architecture – Content Delivery
engine
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Content Targeting
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Campaign and CRM Integration
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Multi-Channel Publishing
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Case Studies
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Full Sail University
“Combining Crafter rivet with Alfresco allowed us increased flexibility, and to scale with ease.”
--Mark Gersting, Senior Application Developer/Team Lead, Full Sail University
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Case Study – HBR.org
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HBR E-Commerce
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Case Study – National Academies
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Case Study – TaylorMade Golf
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Demo
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