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www.vividhealth.net
Your marketing options have just changed!
…where medical expertise meets culturally-competent marketing platforms.
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commitment to patients
Vivid is committed to ensuring that everyone—regardless of age, race, ability, or financial situation—has access to timely, supportive, patient-focused health education that best meets their needs.
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“….a dedicated and visionary partner who prepares well for any possible scenario and keeps track of all details to improve performance... hired more than once.” Steven Loch, Sr. Director, Commercial Payers, AMAG Pharmaceuticals; Past Sr Regional Account Mgr, Agouron, 973-783-1378.
recommendations
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recommendations (2)
“…. I have been a Prod Mgr, Marketing multiple HIV medicines for over 9 years. Vivid is the top at designing turnkey programs that measurably impact hard to reach patient populations...I have found no equal…meets the needs of both patients and Marketing…zero wasted effort..always completed on-time and on-budget. Vivid is my first choice for turn-key patient education.”
Steve Bertini Key Acct Rep - Endo Division: EMD Serono; Past HIV Marketing Product Manager, GSK, 919-332-2122.
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listens to providers
“…I do HIV testing and I find that it is easier for me to use your colorful visual materials to reach my
participants. They remember more….” Health Educator/CTR, Macon, GA
“…We need more of this type of (low-literacy) education, especially the comic books, for our patients .…I am seeing first-hand the
affect of programs being cut…NEED MORE SPANISH!”
NP, Mesquite, TX
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Target the following discrete market sectors:
Young MSM of color
Low income
Women of color
Hard-to-reach, ethnic populations
Mature >50 yrs
targeting
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Local, regional and national ASOs, community-led orgs & coalitions Community Healthcare Clinics & Networks Prisons/halfway houses/Drug Treatment Centers/MSM online dating networks State & County Depts of Health Faith-based organizations
Reach your target populations with targeted messages and program placement!
collaborations/coalition-building
www.vividhealth.net
To reach young MSM, a new approach is needed!
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tracks MSM dating networks
BlackPlanet.com
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strategy is informed by
• Thorough and experienced perspective on the health sector
• Willingness to put innovative ideas into practice to delight our clients with quantifiable results
• Responsibility to our partners
• Belief in the power of health literacy to transform patients’ lives
www.vividhealth.net
…focusing on Community Health Centers
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~1200 CHCs nationwide, treat 20% low income, uninsured; 70% of their patients live in poverty
Patient education is essential for compliance and mandated informed consent, but meeting standards for these is very demanding and hard to keep up to date, time consuming, and expensive process
Low/no literacy patients, cultural and language discordances, budget cuts and lack of staff make effective disease education and its tracking nearly impossible, which puts the clinics and patients at risk
supports Community Health Centers (CHCs) under siege
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Disproportionate suffering in CHCs’ patients:
Cancer: African American women 2X as likely to die of cervical cancer than are white women
HIV: In 2005, HIV/AIDS diagnosis among black men and women were 7 and 20 times higher than rates
among white men and womenCardiovascular Disease (CVD)/stroke: leading cause
of death for African Americans: 29% higher than among white adults.
Diabetes: African Americans 2.0 X, Hispanics 1.9 X, more likely to have diagnosed; obesity is a contributing
factor
CHC’s report
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delivers
Producing initiatives that enable healthcare organizations to adopt the best primary/ preventive care and patient communication practices
Working in partnership with government, business, healthcare providers and a wide variety of other organizations committed to the healthcare needs of underserved communities
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solutions
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offers an integrated approach
Community forums: peer trainings/rights of passage programs/special events
Health Education Kiosks: for low/no reading and /or English language literacy
Comic books/pamphlets: very popular with youth, drug treatment facilities and incarcerated
Cell phone programs: facilitating dynamic interactions outside of home or clinic
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events
Community forums, peer trainings/rights of passage programs/special events
• Customized outreach
• Streamlined organizational partnering
• Supports key messages
• Synergistic promotions opportunities
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touch-screen kiosks
• Provide documentable, updateable, patient education and informed consent support for beleaguered service providers
• Supports patients with low/no literacy reading/ language proficiency with culturally competent, audio translations of all text, interactive features, graphics, and animations
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DTP samples
Integrate patient education designed to reach hard-to-reach populations and enhance provider-patient communication to
maximize market penetration
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Joy ZurzoloSr. Account Executive
O-917-701-5687HO-212-996-2803
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