Ronald McDonald:The New

Joe Camel?

 http://youtube.com/watch?v=bSj9d1P72sc

Definition of Obesity 

BMI Example: Weight = 150 lbs, Height = 5’5” (65")Calculation: [150 ÷ (65)2] x 703 = 24.96

 Adults Below 18.5-  Underweight 18.5-24.9-  Normal  25.0-29.9-  Overweight 30.0 and Above- Obese

Children and Teenagers (Ages 2-19) Underweight-  Less than the 5th percentile Healthy weight-  percentile to less than the 85th percentile At risk of overweight-  85th to less than the 95th percentile Overweight- Equal to or greater than the 95th percentile

The chart shows the results from the 2003-2004 National Health and Nutrition Examination Survey.

Economic Impact

 • Amount spent on  medical

costs of obesity is increasing in the U.S.

 • Many individuals are not

receiving medical care due to lack of finances.

Tobacco vs. Obesity

• Tobacco is "#1 Cause of Preventable Death in the United States"

• Obesity is set to dethrone tobacco for this title.

Solutions to Tobacco Problem

• Public Health Cigarette Smoking Act of 1969

• Settlement in 1998• Anti-Tobacco Ads

A Sample Anti-Smoking Ad

Results from Tobacco's Solutions

• 300,000 less youth smokers• Swayed public opinion

The Link Between Advertising and Obesity

• Advertisements of unhealthy foods are unfairly aimed at youth

 • Children are

targeted because they are easy to manipulate

Link Between Tobacco and Advertising 

 

Obesity       vs.   Smoking

Many Causes

Correlation

One Cause

Correlation

Proposed Attack on Obesity

Current Research is Problem-Oriented    -cheaper, easier    -problematic

Propose Solution-Oriented approach    -better in the long run   

Current Attacks on Obesity

For Adults:

Fast Food Nation, Supersize Me

For Children:Revamped cookie monster

Go play

Wii Controller

Conclusion