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Making Fitness Addicting
TODAY There are 76 million boomers (aged 50+ to 66).
IN 2 YEARS: 50% of U.S. Adult population will be aged 50+. That’s 100 million people.
BY 2050 There will be 161 million 50+ consumers.
Source: U.S. Censor Bureau, http://money.usnews.com/money/blogs/on-retirement/2013/01/15/how-baby-boomers-will-change-the-economy
Our population is aging
Source: U.S. Censor Bureau, http://money.usnews.com/money/blogs/on-retirement/2013/01/15/how-baby-boomers-will-change-the-economy
Putting pressure on government services
SOCIAL SECURITY Social security program is increasingly underfunded.
HEALTHCARE COSTHealthcare cost is rising.
ELDERLY CARENot enough elderly care workforce to meet the demand.
Exercising is the key to successful aging. If we are all healthier, our society would be better off.
Only 25% of boomers do the recommended level of aerobic exercise and 37% admit they never do any strength training.
Yet, 75% of boomers do not exercise enough
Source: http://www.nsga.com/media/documents/media-info-sheets/2015-baby-boomers-health-and-fitness-fact-sheet.pdf
How do we prolong healthy aging by motivating people to exercise more?
Exercising is one of those things that benefit from external motivators. We all want to exercise more, just not today. I did extensive research at Tuckwotton (assisted living home) to find out what those external motivators are.
Their family and friends, not surprisingly, are what get boomers excited and motivated.
What motivates boomers the most?
“ I love it when my son visits and brings the grand kids. I have a photo album on my iPad that has all of
their photos.”
- Margaret, Tuckwotton resident
Boomers are starting to love social media. How can we leverage what makes social media addicting and apply to fitness? How can we harness
the power of our own addictions and use it positively?
Motivate loved ones by sending a blurry photo.
Walk or run to unblurr photo before it disappears.
Set reasonable goals and see how you improve
overtime.
Fitness + Social reward = Long term behavior changeWhy it works:
Operant conditioning with positive reinforcement
> 61.1% of boomers use smartphones
Our “competitors” focus on achievers and those who are already fit and healthy.
What about those who need a nudge to exercise more?
FreeEasy and straightforward to use Build deep connections Reward positive behavior
Design Criteria
User Group
Baby boomers and their families Smart phone users People who do not exercise regularly
Unblurr brings multiple generations together in one app and creates positive impact (foster relationships & promote healthy lifestyle)
TEAM
Amily He
Business Founder
Amily's passion is to combine business, design and technology to improve the world. Amily has five years of business experience at companies like Apple and Google.Amily got her undergrad degree in Economics from Harvard University, and is currently pursuing a Master of Industrial and Product Design at the Rhode Island School of Design.
Lu Wang
Technical Founder
Lu studied Biology at Harvard College and got her master degree in computer science. He has extensive experience building and scaling databases.Having grown up in an international family, Lu cherishes the opportunity she had to live with her grandparents for nearly a decade. Lu hopes to use her technical skills to improving the quality of life for families by bringing grandparents into family life in meaningful ways.
App in development. Be the first to know when we launch Sign up @ amilyhe.wix.com/unblr
Amily He | [email protected]
