TNS Baltic media overview 2011

©TNS 2012

Baltic Media Overview 2011

Baltic Media Overview

©TNS 2012

Contents

2

TNS Charts pack

1TV Audience Survey 3

2National Readership Survey 14

3Radio Audience Survey 20

4Internet Audience Survey 29

5Media Advertising 32

©TNS 2012

TV Audience Survey

1

Baltic Media Overview, 2011

3

©TNS 2012

TV Channels‘ Daily Reach, %

*Channel RTR Planeta Baltija (Latvia) measured from February 11, 2011** Channel TV8 (Lithuania) measured from November 7, 2011*** Channel NTV Mir (Lithuania) measured from December 9, 2011Source: Kantar MediaLithuania: TAM Survey, 01.01.2011-31.12.2011; N=1050 (aged 4+);Latvia: TAM Survey, 2011 3.01.2011-01.01.2012; (aged 4+); Estonia: TAM Survey, 2011; 01.01.2011-31.12.2011; N=604 (aged 4+).

4


383635

2019

151512121212

6655543

45

% 10%20%30%40%50%

Kanal2ETVTV 3PBK

ETV 2Kanal 11

TV 63+

Ren TV EstoniaRTR Planeta Baltic

NTV MirFox Life

Sony Entertainment TVKanal 12

Video/DVDFox Crime

National GeographicsSeitse

Other Channels

Estonia

©TNS 2012

TV Channels‘ Weekly Reach, %

5


7471

6458

464038

2422201615131187622

67

% 20% 40% 60% 80%

TV3LNKLTVBTV

Lietuvos rytas TVTV6TV1PBKLTV2

REN TV BaltijaRTR Planeta

Liuks!Info TVSport1

Video & DVDMTV Europe

Viasat Sport BalticTV8**

NTV Mir***Other Channels

Lithuania

64

64

55

54

52

52

44

43

42

39

37

18

12

78

% 20%40%60%80%

TV3

LNT

LTV1

LTV7

PBK

3+

REN Baltija

TV5

RTR Planeta Baltija*

NTV Mir Latvija

TV6

1BM

Video & DVD

Other Channels

Latvia

636262

494039

3528272424

19181615151413

78

% 20% 40% 60% 80%

Kanal2

ETV

TV 3

ETV 2

TV 6

Kanal 11

PBK

3+

Ren TV Estonia

RTR Planeta Baltic

NTV Mir

Fox Life

Sony Entertainment TV

National Geographics

Kanal 12

Fox Crime

Video/DVD

Seitse

Other Channels

Estonia

*Channel RTR Planeta Baltija measured from February 11, 2011** Channel TV8 (Lithuania) measured from November 7, 2011*** Channel NTV Mir (Lithuania) measured from December 9, 2011Source: Kantar MediaLithuania: TAM Survey, 01.01.2011-31.12.2011; N=1050 (aged 4+); Latvia: TAM Survey, 2011 3.01.2011-01.01.2012; (aged 4+); Estonia: TAM Survey, 2011; 01.01.2011-31.12.2011; N=604 (aged 4+) .

©TNS 2012

TV Share, %

6


*Channel RTR Planeta Baltija measured from February 11, 2011** Channel TV8 (Lithuania)measured from November 7, 2011*** Channel NTV Mir (Lithuania) measured from December 9, 2011Source: Kantar MediaLithuania: TAM Survey, 01.01.2011-31.12.2011; N=1050 (aged 4+); Latvia: TAM Survey, 2011 3.01.2011-01.01.2012; (aged 4+); Estonia: TAM Survey, 2011, 01.01.2011-31.12.2011; N=604 (aged 4+).

©TNS 2012

TV ratings, %Monday - Sunday

7


%

5%

10%

15%

20%

25%

30%

35%

40%

45%

05:00

05:15

05:30

05:45

06:00

06:15

06:30

06:45

07:00

07:15

07:30

07:45

08:00

08:15

08:30

08:45

09:00

09:15

09:30

09:45

10:00

10:15

10:30

10:45

11:00

11:15

11:30

11:45

12:00

12:15

12:30

12:45

13:00

13:15

13:30

13:45

14:00

14:15

14:30

14:45

15:00

15:15

15:30

15:45

16:00

16:15

16:30

16:45

17:00

17:15

17:30

17:45

18:00

18:15

18:30

18:45

19:00

19:15

19:30

19:45

20:00

20:15

20:30

20:45

21:00

21:15

21:30

21:45

22:00

22:15

22:30

22:45

23:00

23:15

23:30

23:45

24:00

24:15

24:30

24:45

25:00

25:15

25:30

25:45

26:00

26:15

26:30

26:45

27:00

27:15

27:30

27:45

28:00

28:15

28:30

28:45

Lithuania Latvia Estonia

Source: Kantar MediaLithuania: TAM Survey, 01.01.2011-31.12.2011; N=1050 (aged 4+); Latvia: TAM Survey, 2011 3.01.2011-01.01.2012; (aged 4+); Estonia: TAM Survey, 2011, 01.01.2011-31.12.2011; N=604 (aged 4+).

©TNS 2012

TV ratings, %Monday - Friday

8


%

5%

10%

15%

20%

25%

30%

35%

40%

45%

05:00

05:15

05:30

05:45

06:00

06:15

06:30

06:45

07:00

07:15

07:30

07:45

08:00

08:15

08:30

08:45

09:00

09:15

09:30

09:45

10:00

10:15

10:30

10:45

11:00

11:15

11:30

11:45

12:00

12:15

12:30

12:45

13:00

13:15

13:30

13:45

14:00

14:15

14:30

14:45

15:00

15:15

15:30

15:45

16:00

16:15

16:30

16:45

17:00

17:15

17:30

17:45

18:00

18:15

18:30

18:45

19:00

19:15

19:30

19:45

20:00

20:15

20:30

20:45

21:00

21:15

21:30

21:45

22:00

22:15

22:30

22:45

23:00

23:15

23:30

23:45

24:00

24:15

24:30

24:45

25:00

25:15

25:30

25:45

26:00

26:15

26:30

26:45

27:00

27:15

27:30

27:45

28:00

28:15

28:30

28:45



©TNS 2012

TV ratings, %Saturday - Sunday

9


%

5%

10%

15%

20%

25%

30%

35%

40%

45%

05:00

05:15

05:30

05:45

06:00

06:15

06:30

06:45

07:00

07:15

07:30

07:45

08:00

08:15

08:30

08:45

09:00

09:15

09:30

09:45

10:00

10:15

10:30

10:45

11:00

11:15

11:30

11:45

12:00

12:15

12:30

12:45

13:00

13:15

13:30

13:45

14:00

14:15

14:30

14:45

15:00

15:15

15:30

15:45

16:00

16:15

16:30

16:45

17:00

17:15

17:30

17:45

18:00

18:15

18:30

18:45

19:00

19:15

19:30

19:45

20:00

20:15

20:30

20:45

21:00

21:15

21:30

21:45

22:00

22:15

22:30

22:45

23:00

23:15

23:30

23:45

24:00

24:15

24:30

24:45

25:00

25:15

25:30

25:45

26:00

26:15

26:30

26:45

27:00

27:15

27:30

27:45

28:00

28:15

28:30

28:45



©TNS 2012

Daily Viewing Time, min.

Among all inhabitants

10


Among TV viewers


©TNS 2012

TOP TV ProgrammesLithuania

11


Progamme Title Channel Genre Rtg% Rtg'000

1EUROBASKET/LITHUANIA-MACEDONIA TV3 SPORT 26,3 841,2

2 EUROBASKET/LITHUANIA-FRANCE TV3 SPORT 25,5 813,4

3 EUROBASKET/LITHUANIA-GERMANY TV3 SPORT 24,9 794,0

4 EUROBASKET/LITHUANIA-SERBIA TV3 SPORT 24,4 779,3

5 EUROBASKET/SPAIN-LITHUANIA TV3 SPORT 21,6 688,8

6 EUROBASKET/POLAND-LITHUANIA TV3 SPORT 21,4 682,8

7 EUROBASKET/LITHUANIA-TURKEY TV3 SPORT 20,7 662,4

8 EUROBASKET/GREAT BRITAIN-LITHUANIA TV3 SPORT 20,4 652,9

9 EUROBASKET/LITHUANIA-PORTUGAL TV3 SPORT 19,6 625,9

10 LIETUVOS TALENTAI 2010. FINAL TV3 ENTERTAINMENT 17,6 561,7

11EUROVISION SONG CONTEST 2011. FINAL LTV MUSIC 16,6 529,2

12MOTERYS MELUOJA GERIAU 4 TV3 SERIES 16,5 526,7

13EUROBASKET/GREECE-LITHUANIA TV3 SPORT 15,8 506,1

14EUROBASKET.FINAL/SPAIN-FRANCE TV3 SPORT 14,9 476,7

15AUKSINIAI SVOGŪNAI 2011 TV3 ENTERTAINMENT 14,4 460,8

16DVIRAČIO ŽVAIGŽDĖ 2011 LNK ENTERTAINMENT 14,0 447,0

17THE PACIFIER TV3 MOVIE 13,4 428,1

18 LIETUVOS TALENTAI 2010 TV3 ENTERTAINMENT 13,4 426,9

19 FRIENDLY BASKETBALL MATCH/SPAIN-LITHUANIA TV3 SPORT 13,3 426,4

20HOME ALONE TV3 MOVIE 13,3 426,0

Source: Kantar MediaLithuania: TAM Survey, 01.01.2011-31.12.2011; N=1050 (aged 4+).

©TNS 2012

TOP TV ProgrammesLatvia

12



1SVĒTKU UGUŅOŠANA LNT SHOWS, VARIETY, HUMOUR, SATIRE 17,7 362,1

2 LATVIJAS VALSTS PREZIDENTA A.BĒRZIŅA APSVEIKUMS JAUNAJĀ GADĀ LNT PARLIAMENTARY BROADCASTING 15,7 322,1

3MINISTRU PREZIDENTA VALDA DOMBROVSKA UZRUNA GADU MIJĀ LNT PARLIAMENTARY BROADCASTING 14,0 287,6

4 ICEHOCK. W. CHMP. LATVIA - FINLAND TV3 SPORTS EVENTS 13,4 279,3

5 THE COUNT OF MONTE CRISTO LNT MOVIES 13,3 272,4

6VALSTS PREZIDENTA VALDA ZATLERA UZRUNA LATVIJAS TAUTAI LTV1 PARLIAMENTARY BROADCASTING 13,0 270,7

7 LATVIJAS LEPNUMS 2011 TV3 SHOWS, VARIETY, HUMOUR, SATIRE 12,7 259,4

8 EUROVISION SONG CONTEST 2011. FINAL OF NATIONAL SELECTION LTV1 MODERN MUSIC CONCERT 12,4 259,9

9 ICEHOCK. W. CHMP. LATVIA - DENMARK TV3 SPORTS EVENTS 12,4 258,9

10SKAISTĀKIE MIRKĻI, KO MĀRTIŅŠ DĀVĀJA MUMS! LNT TELEFILMS 12,2 255,2

11HOME ALONE TV3 MOVIES 12,2 250,1

12RĪGAS MĒRA N.UŠAKOVA APSVEIKUMS JAUNAJĀ GADĀ LNT PARLIAMENTARY BROADCASTING 12,0 246,1

13 LATVIJAS VALSTS HIMNA PBK MODERN MUSIC CONCERT 11,5 236,4

14RAIMONDS PAULS. ILGAIS CEĻŠ TELEVĪZIJĀ LTV1 MODERN MUSIC CONCERT 11,3 237,6

15UGUNSGRĒKS 5 TV3 SERIALS 11,3 236,2

16 ICEHOCK. W. CHMP. LATVIA - THE CZECH REPUBLIC TV3 SPORTS EVENTS 11,3 235,8

17 LATVIJAS VALSTS PREZIDENTA A.BĒRZIŅA APSVEIKUMS JAUNAJĀ GADĀ PBK PARLIAMENTARY BROADCASTING 11,2 229,3

18 PANORĀMA. IZVĒLIES NĀKOTNI LTV1 PARTY POLITICAL BROADCASTING 11,1 226,9

19 LATVIJAS VALSTS EKSPREZIDENTA V.ZATLERA APSVEIKUMS JAUNAJĀ GADĀ LNT PARLIAMENTARY BROADCASTING 10,9 224,3

20KRIEVIJAS FEDER. PREZIDENTA D.MEDVEDEVA JAUNGADA APSVEIKUMS PBK PARLIAMENTARY BROADCASTING 10,9 222,7

Source: Kantar MediaLatvia: TAM Survey 2011 3.01.2011-01.01.2012; (aged 4+).

©TNS 2012

TOP TV ProgrammesEstonia

13



1 EUROVISIOONI LAULUVÕISTLUS 2011 FINAAL ETV CULTURE AND MUSIC 351 27,5

2 EESTI LAUL 2011 FINAAL ETV CULTURE AND MUSIC 296 23,2

3 TANTSUD TÄHTEDEGA Kanal2 ENTERTAINMENT 293 22,9

4 EUROVISIOONI LAULUVÕISTLUS 2011 2.POOLFINAAL ETV CULTURE AND MUSIC 291 22,8

5 EESTI VABARIIK 93. PRESIDENDI VASTUVÕTT ETV CURRENT AFFAIRS 283 22,1

6 EESTI VABARIIK 93. KAITSEJÕUDUDE PARAAD ETV CURRENT AFFAIRS 257 20,1

7 EDEKABEL ETV ENTERTAINMENT 256 20

8 TUJURIKKUJA ETV ENTERTAINMENT 238 18,6

9 EESTI LAUL 2011:2.POOLFINAAL ETV CULTURE AND MUSIC 233 18,2

10 EESTI EDUKAIMAD EUROLAULUD ETV CULTURE AND MUSIC 226 17,7

11 PILVEDE ALL Kanal2 SERIAL,SERIES, SITCOM 223 17,4

12 EESTI VABARIIK 93. PIDULIK KONTSERT ETV CULTURE AND MUSIC 217 17

13 KOLM ÕDE EHK KILLER TSHIKID ETV ENTERTAINMENT 214 16,7

14 EESTI LAUL 2011:1.POOLFINAAL ETV CULTURE AND MUSIC 208 16,3

15ÕNNE 13 ETV SERIAL,SERIES, SITCOM 198 15,5

16 PEALTNÄGIJA ETV ENTERTAINMENT 197 15,4

17 JALGPALLI EMI VALIKMÄNG. EESTI - IIRIMAA ETV SPORTS 188 14,7

18MEIE LUGU-PILVEDE ALL Kanal2 ENTERTAINMENT 184 14,4

19 EUROVISIOONI LAULUVÕISTLUS 2011 1.POOLFINAAL ETV CULTURE AND MUSIC 182 14,3

20 SUUSATAMISE MK, OTEPÄÄ M15 ETV SPORTS 179 14

Source: Kantar MediaEstonia: TAM Survey 2011; 01.01.2011-31.12.2011; N=604 (aged 4+).

©TNS 2012

National Readership Survey

2


14

©TNS 2012

Readership Rates Among Residents aged 15-74

15


Source: Kantar MediaLithuania: TNS LT, National Readership Survey, 2011 (29.11.2010 – 20.11.2011), N=6 686 (aged 15-74);Latvia: TNS Latvia, National Readership Survey, 2011 (01.11.2010-30.10.2011), N=12 687 (aged 15-74);Estonia: TNS Emor, National Readership Survey, 2011 (10.2011-12.2011), N=3 017 (aged 15-74).

Cover, % - percent or average number of people who have read or looked over one issue of edition.Cover max, % - percent or total number of people who had chance to read or look over one issue of edition.

©TNS 2012

Readership Rates by Gender and Age

16


Cover, % - percent or average number of people who have read or looked over one issue of edition.Cover max, % - percent or total number of people who had chance to read or look over one issue of edition.


©TNS 2012

TOP 20 Titles

Lithuania

17


Title Periodicity Cover,%

Žmonės WM 15,7

Lietuvos rytas DN 14,3

TV antena SUP 12,6

Vakaro žinios DN 12,5

Savaitė WM 10,2

15 minučių WN 9,2

Gyvenimo būdas SUP 5,7

Ji WM 5,2

Ekspress nedelia WM 5,1

Respublika DN 4,6

Stilius SUP 4,6

Panelė MM 4,2

Kauno diena DN 3,5

TV Publika SUP 3,1

Moteris MM 3


Ieva WM 13,1

Privātā Dzīve WM 11,5

MK Latvija (rus) WN 9,2

TV-Programma (rus) WN 9

Kas Jauns WM 8,4

Ievas Stāsti BW 8

Ilustrētā Zinātne MM 7,2

Rīgas Santīms AN 7

Ievas Virtuve MM 6,6Teleprogramma s dadeiMišei (rus) WN 6,6

Vesti Segodņa (rus) DN 6,2

Diena DN 6,1

Ievas Māja BW 6

Latvijas Avīze DN 6

Subbota (rus) WN 5,8


Postimees DN 18,5

Õhtuleht DN 14,7

Arter (postimees) SUP 11,1

Maaleht WN 11

Eesti ekspress WN 8,9

Hooaeg MM 8,7

Targu talita (maaleht) SUP 7,8

Linnaleht (eesti keeles) WN 7,6

Kodu&aed MM 7,5

Kroonika WM 7,2

Stolitsa WN 6,9

Metsaleht (maaleht) SUP 6,8

Eesti päevaleht DN 6,7

Naisteleht WM 6,6

Tera (maaleht) SUP 6

Latvia Estonia

DN - Daily newspaperWM - Weekly magazineWN - Weekly newspaperMM - Monthly magazineBW - Bi-weekly magazineAN - Advertising newspaperSUP - Newspaper Supplement (weekly)


©TNS 2012

TOP 20 Titles among 15-74 Male

18





TV antena SUP 12,2

Žmonės WM 9,1

15 minučių WN 9

Savaitė WM 8,5


Respublika DN 4,6


TV Publika SUP 3,3

Šiaulių kraštas DN 3

Kauno diena DN 3

Computer Bild (lt.k.) MM 2,4

Stilius SUP 2,2

Valstiečių laikraštis WN 2,1



TV-Programma (rus) WN 8,2



Teleprogramma s dadeiMišei (rus) WN 6,8

Vesti Segodņa (rus) DN 6,1

Kas Jauns WM 6,1

Rīgas Santīms AN 6

Latvijas Avīze DN 6

Ieva WM 6

Ilustrētā Pasaules Vēsture MM 5,7

Subbota (rus) WN 5,6

Diena DN 5,5

Vesti (rus) WN 5,2

Klubs MM 4,9


Postimees DN 16,7

Õhtuleht DN 13,4


Maaleht WN 8,8

Tehnikamaailm MM 8,7


Eesti päevaleht DN 6,2

Stolitsa WN 6


Metsaleht (maaleht) SUP 5,3

Gorod WN 5,3

Postimees vene keeles DN 5,2


Mk-estonija WN 5

Kroonika WM 4,9




©TNS 2012

TOP 20 Titles among 15-74 Female

19



Žmonės WM 21,5


TV antena SUP 13,1

Savaitė WM 11,8


15 minučių WN 9,3

Ji WM 8,7


Panelė MM 6,9

Stilius SUP 6,7


Moters savaitgalis WM 5,2

Moteris MM 5,2

Laima MM 4,8

Respublika DN 4,6


Ieva WM 19,5


Ievas Stāsti BW 12,1


Ievas Virtuve MM 10,6

Kas Jauns WM 10,5

TV-Programma (rus) WN 9,7

Ievas Māja BW 9,2

Ievas Veselība BW 8,8

Santa MM 8,1

Rīgas Santīms AN 7,8


Diena DN 6,7

Cosmopolitan MM 6,7

7 sekretov (rus) WN 6,5


Postimees DN 20,1

Õhtuleht DN 15,9

Maaleht WN 13


Hooaeg MM 12,2

Naisteleht WM 10,7

Kodu&aed MM 10,3



Kroonika WM 9,2


Naised WN 8,6

Naistelehe nipiraamat WM 8,4

Eesti naine WM 8,1

Metsaleht (maaleht) SUP 8




©TNS 2012

Radio Audience Survey

3

TNS Presentation Title

20

©TNS 2012

Radio Station‘s Daily Reach, %

21


Source: Kantar MediaLithuania: TNS LT, Radio Audience Survey, 2011 (28.02.2011 – 29.05.2011 and 29.08.2011 – 27.11.2011), N=5 345 (aged 12-74);Latvia: TNS Latvia, Radio Audience Survey, 2011 Autumn (08.08.2011 - 30.10.2011), N=2 080;Estonia: TNS Emor, Radio Audience Survey, 2011 Autumn – (31.08.2011 – 29.11.2011), N=3 281.

©TNS 2012

Radio Station‘s Weekly Reach, %

22



©TNS 2012

Radio AQH Share, %

23



©TNS 2012

Time Spent Listening Radio* and Average Number of Stations Listened

*All media except recorded music

24



3,09 2,4 3,17

Average Number of Stations ListenedTime Spent Listened Radio per Day


©TNS 2012

Radio Daily and Weekly reach, %

25



©TNS 2012

Radio ratings, %Monday – Sunday

26


%

5%

10%

15%

20%

25%

30%

35%

06:00-06:15

06:30-06:45

07:00-07:15

07:30-07:45

08:00-08:15

08:30-08:45

09:00-09:15

09:30-09:45

10:00-10:15

10:30-10:45

11:00-11:15

11:30-11:45

12:00-12:15

12:30-12:45

13:00-13:15

13:30-13:45

14:00-14:15

14:30-14:45

15:00-15:15

15:30-15:45

16:00-16:15

16:30-16:45

17:00-17:15

17:30-17:45

18:00-18:15

18:30-18:45

19:00-19:15

19:30-19:45

20:00-20:15

20:30-20:45

21:00-21:15

21:30-21:45

22:00-22:15

22:30-22:45

23:00-23:15

23:30-23:45

00:00-00:15

00:30-00:45

01:00-01:15

01:30-01:45

02:00-02:15

02:30-02:45

03:00-03:15

03:30-03:45

04:00-04:15

04:30-04:45

05:00-05:15

05:30-05:45



©TNS 2012

Radio ratings, %Monday – Friday

27


%

5%

10%

15%

20%

25%

30%

35%

06:00-06:15

06:30-06:45

07:00-07:15

07:30-07:45

08:00-08:15

08:30-08:45

09:00-09:15

09:30-09:45

10:00-10:15

10:30-10:45

11:00-11:15

11:30-11:45

12:00-12:15

12:30-12:45

13:00-13:15

13:30-13:45

14:00-14:15

14:30-14:45

15:00-15:15

15:30-15:45

16:00-16:15

16:30-16:45

17:00-17:15

17:30-17:45

18:00-18:15

18:30-18:45

19:00-19:15

19:30-19:45

20:00-20:15

20:30-20:45

21:00-21:15

21:30-21:45

22:00-22:15

22:30-22:45

23:00-23:15

23:30-23:45

00:00-00:15

00:30-00:45

01:00-01:15

01:30-01:45

02:00-02:15

02:30-02:45

03:00-03:15

03:30-03:45

04:00-04:15

04:30-04:45

05:00-05:15

05:30-05:45



©TNS 2012

Radio ratings, %Saturday – Sunday

28


%

5%

10%

15%

20%

25%

30%

35%

06:00-06:15

06:30-06:45

07:00-07:15

07:30-07:45

08:00-08:15

08:30-08:45

09:00-09:15

09:30-09:45

10:00-10:15

10:30-10:45

11:00-11:15

11:30-11:45

12:00-12:15

12:30-12:45

13:00-13:15

13:30-13:45

14:00-14:15

14:30-14:45

15:00-15:15

15:30-15:45

16:00-16:15

16:30-16:45

17:00-17:15

17:30-17:45

18:00-18:15

18:30-18:45

19:00-19:15

19:30-19:45

20:00-20:15

20:30-20:45

21:00-21:15

21:30-21:45

22:00-22:15

22:30-22:45

23:00-23:15

23:30-23:45

00:00-00:15

00:30-00:45

01:00-01:15

01:30-01:45

02:00-02:15

02:30-02:45

03:00-03:15

03:30-03:45

04:00-04:15

04:30-04:45

05:00-05:15

05:30-05:45



©TNS 2012

Internet Audience Survey

4


29

©TNS 2012

Internet usage

30


Source: Kantar MediaLithuania: TNS LT, Internet Audience Survey, 2011 (29.11.2010 – 20.11.2011), N=6 686 (aged 15-74);Latvia: TNS Latvia, Internet Audience Survey, Autumn 2011 (22.08.2011 - 30.10.2011), N=1 519 (aged 15-74);Estonia: TNS Emor, Establishment Survey, 2011 Autumn (14.09.2011-21.09.2011), N=1 507 (aged 15-74).

©TNS 2012

Internet users profile by gender, size of residence and age

31


Source: Kantar MediaLithuania: TNS LT, Internet Audience Survey, 2011 (29.11.2010 – 20.11.2011), N=6 686 (aged 15-74);Latvia: TNS Latvia, Internet Audience Survey, Autumn 2011 (22.08.2011 - 30.10.2011), N=1 519 (aged 15-74);Estonia: TNS Emor, Establishment Survey, 2011 Autumn (14.09.2011-21.09.2011), N=1 507 (aged 15-74).

©TNS 2012

Media Advertising Market

5


32

©TNS 2012

Advertising Expenditure 2011Baltic summary

33

� Baltic Total 239,8 million EUR� Change in 2011 6%


LITHUANIA LATVIA ESTONIA

TOTAL (million EUR) 98,7 million EUR 68,9 million EUR 72,2 million EUR

TOTAL (local currency) 340,7 million LTL 48,390 million LVL

Change % in local currency 5% 5% 9%

Source: Kantar Media. Estonia: TNS Emor;Latvia: TNS Latvia, LAA; Lithuania: TNS LT

©TNS 2012

Advertising Expenditure 2011

34



©TNS 2012

Advertising Expenditure 2000-2011Baltic Trend

35



©TNS 2012

Advertising Expenditure 2011Trends per country

36



©TNS 2012

Distribution of Advertising Expenditure 2010 vs. 2011Baltic shares

37


Expenditure change of media types2011 vs 2010

6,6%

3,4%

1,8%

8,1%

6,7%

15,1%

-12,9%


©TNS 2012

Distribution of Advertising Expenditure 2010 vs. 2011Shares per country

38



TV 5,9%

Radio 3,8%

Newspapers 0,0%

Magazines 2,9%

Outdoor 7,8%

Internet 12,0%

Cinema 11,1%

TV 6,3%

Radio -3,3%

Newspapers -0,5%

Magazines 14,7%

Outdoor -1,9%

Internet 16,7%

Cinema -26,8%

TV 8,5%

Radio 10,7%

Newspapers 4,3%

Magazines 11,1%

Outdoor 15,2%

Internet 16,0%

Cinema NA

Expenditure change of media types2011 vs 2010

©TNS 2012

TOP 10 Advertisers

39


Note: Lithuania by gross; Latvia and Estonia by net expendituresSource: Kantar Media. Estonia: TNS Emor; Latvia: TNS Latvia, LAA; Lithuania: TNS LT


TELE2 TELE2 ELISA EESTI

PROCTER&GAMBLE PROCTER & GAMBLE TELE2 EESTI

OMNITEL LMT PROCTER&GAMBLE

MAXIMA LT BITE EMT

HENKEL MAXIMA RIMI BALTIC

UNILEVER RIMI SELVER

BITĖ HENKEL SWEDBANK

KRAFT FOODS L'OREAL TALLINK GRUPP

PALINK UNILEVER SAKU ÕLLETEHAS

OLIFĖJA KRAFT FOODS INFO-AUTO

©TNS 2012

TOP 10 Product Groups (2nd level)

40


Note: Lithuania by gross; Latvia and Estonia by net expendituresSource: Kantar Media. Estonia: TNS Emor; Latvia: TNS Latvia, LAA; Lithuania: TNS LT


MOBILE COMMUNICATION MOBILE COMMUNICATION RETAIL IN GENERAL

RETAIL IN GENERAL RETAIL IN GENERAL CARS

REMEDIES REMEDIES MOBILE COMMUNICATION

ALCOHOLIC BEVERAGES FINANCIAL INSTITUTIONS, SERVICES FINANCIAL INSTITUTIONS, SERVICES

FINANCIAL INSTITUTIONS, SERVICES TELECOMMUNICATION CONCERTS, FESTIVALS, SHOWS

CONCERTS, FESTIVALS, SHOWS FOOD PRODUCTS-OTHER BUILDING MATERIALS

SWEETS, CONFECTIONERY SWEETS, CONFECTIONERY REMEDIES

HOUSEHOLD HYGIENE HOUSEHOLD HYGIENE ALCOHOLIC BEVERAGES

MEDICAL SERVICE, INSTITUTIONS ALCOHOLIC BEVERAGES TELECOMMUNICATION

HAIR CARE CARS PASSENGER TRANSPORT

©TNS 2012

Contact us!

41

Advertising Expenditure 2011Baltic summary

ESTONIA

TNS Emor

Tammsaare Business Centre

A.H. Tammsaare tee 47

Tallinn, 11316

Phone: (+372) 626 8500

Fax: (+372) 626 8501

Contact: Külli Esko

e-mail: [email protected]

http://www.emor.ee

LATVIA

TNS Latvia

Kronvalda bulvaris 3-2

Riga, LV-1010

Phone: (+371) 6709 6300

Fax: (+371) 6709 6314

Contact: Ginta Krivma

e-mail:

[email protected]

http://www.tns.lv

LITHUANIA

TNS LT

M.Valanciaus str. 1A /

V.Mykolaicio-Putino str. 10A

Phone: (+370) 5 210 66 00

Fax: (+370) 5 210 66 01

Contact: Živilė Janukonienė

e-mail: [email protected]

http://www.tns.lt

Health & Medicine

TNS Baltic media overview 2011