February 24, 2010

Custom Publishing

SPECIAL PROJECTS OR

CONTENT MARKETING

Custom media designed or packaged to build awareness, inform, and/or educate a targeted audience.

CONTENT MARKETING REVOLUTION

6 out of 10 marketing professionals plan to increase spending in 2010

3rd straight year in a row

33% of total marketing budget

Source: JUNTA 42

PLATFORM PROLIFERATION

72% leveraging social media

63% using blogs and e-newsletters

48% using article marketing

31% using microsites

Source: JUNTA 42

MORE PLATFORM PROLIFERATION

31% Custom in-person events

26% Custom virtual events

17% Podcasts

10% Mobile Content

Source: JUNTA 42

SHIFTS IN IMPORTANCEPlatform 2009 2010 Shift

Social Media 69% 57%

Blogs 55% 43%

Online Videos 50% 40%

E-Newsletters 61% 38%

Mobile Content 24% 38%

Source: JUNTA 42

Mobile Device Use

Currently used by 50% of physicians

68% indicated increase in professional use in past year

Source: Insights Into Physician Media Usage. PERQ/HCI 2009

#1 Medical Journals: Accessed via print

#2 CME Meeting Attendance

#3 Colleagues

#4 Convention Attendance

#5 Medical Journals: Accessed via online

Source: Insights Into Physician Media Usage. PERQ/HCI 2009

Key Sources of Information In Order of Importance

#1 Colleagues

#2 Prescription Pads

#3 Patient Record Forms

#4 Medical Journals: Accessed via print

#5 Reference Publications: Printed

Source: Insights Into Physician Media Usage. PERQ/HCI 2009

Best Exposure From Key Sources in Order of Frequency

#1 Colleagues

#2 Medical Journals: Accessed via print

#3 CME Meeting Attendance

#4 Reference Publications: Printed

#5 Conference/Symposia on Product or Therapy

Source: Insights Into Physician Media Usage. PERQ/HCI 2009

Best Reach From Key Sources in Order of Impact

Our MissionOur Journal Brands

to build and promote the value of our brands as the most effective and efficient medium to reach the healthcare professional.

Custom Publishing

Today’s Presenters

• Jon Bigelow CEO of KnowledgePoint 360 Group The Evoloving Landscape and Challenge of Medical Communications and Education

• Maria D’Aries Director of Business Development & Mark Hjerpe Director of Sales, Translations.com Global Trends in Scientific Content Dissemination and Distribution: How Translation Opens New Markets