The Goals We Share

Joining the Rhythm

The 2014 World Cup theme, “All In One Rhythm,” echoes the spirit of

unity we need if we want to discover the life-saving treatments that will bring about a healthier tomorrow.

Leveling the Playing Field

A uniform pitch allows players to safely pass the ball and score goals.

Similarly, in order for the innovation ecosystem to thrive we need public

policies that put us all at equal footing to successfully work to ensure greater

access to medicines.

Competition and Fair Play

With a level playing field in place, we can focus on everyone’s favorite part of

the game: the competition.

Encouraging competition means creating a path for everyone to work

together to discover the best medicines.

Teaming Up for Success

No single player wins a game. You need a team to execute a winning

play.

Teamwork through public/private partnerships help us deliver on our promise of providing safe, effective,

medicines to people around the world.

And the trophy goes to…

For the World Cup, winning means you have secured your status as the reigning victor for the next 4 years.

For us, winning means discovering new treatments and helping more

people lead healthier lives.