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An introduction to social media websites and their application to supporting continuing medical education. Presentation delivered at the Alliance for Continuing Education in the Health Professions (ACEHP) 2013 Conference in San Francisco, CA. Session F47. February 1, 2013 Scott Bradbury Brian McGowan Brandee Plott Derek Warnick
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Technology 101 Workshop:An Introduction to Social Media Websites
Friday, February 1, 2013#ACEHP13 #F47
2Friday, February 1, 2013#ACEHP13 #F47
“Social media is the platform where
connection, conversation, and collaboration take
place.”
3Friday, February 1, 2013#ACEHP13 #F47
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Twitter for CME (Derek Warnick)
Leveraging LinkedIn(Brandee Plott)
Intro to Facebook(Scott Bradbury)
Factors Influencing the Adoption and Use of Social Media by Physicians For Learning (Brian McGowan)
Our topics
Friday, February 1, 2013#ACEHP13 #F47
Factors Influencing the Adoption and Use of Social Media by Physicians For Learning
Presented by:
Brian S. McGowan, PhD@briansmcgowan
www.SOCIALQI.com
*** Author of: *** #SOCIALQI: Simple Solutions for Improving Your Healthcare
February 1st, 2013
January 9th 2013
@JMedInternetRes: “@BrianSMcGowan
Your paper is actually the most viewed
paper of the year - second most tweeted
- it will be highly cited”
Inconsistent Data of Docs ‘Using’ SoMe
2% Twitter 4% Facebook
Sermo 2010
PeerView 2010 MCM 2010; unpublished
Do you use ____ professionally?
(n~300) American College of Surgeons 2010: http://bit.ly/e5PiaP
Do you ‘have a Facebook account’?
Have you ever ‘used’ Twitter?
Do you ‘use’ YouTube?
Have you ever participated in an online health blog?
64% YES 36% NO
20% YES 80% NO
82% YES 18% NO
35% YES 65% NO
* ACS has a YouTube Channel
Misleading Data of Docs ‘Using’ SoMe
!!%*&^## Data of Docs Using SoMe
Sept.2011
How comfortable are you that you understand HOW
physicians are using social media?
February 1st, 2013
Defining ‘Meaningful Use’Hypothesis:There are 3 ways that HCPs ‘use’ social media:
1. To practice – treating patients2. To promote public health messaging (& promotion)3. To learn – sharing of medical information/knowledge
Patient CarePromote
Public Health Share &
Learn
Bucket 1 Bucket 2 Bucket 3
Purpose of Study
• To identify factors associated with the adoption and use of social media by physicians to share medical information
• Utilized a theoretical framework to identify factors and predict the adoption and use of social media
Physician Adoption and Use of Social Media to Share Medical Knowledge with Other Physicians
eMai
l
Doc-
only
Co
mm
uniti
es
Texti
ng
Mob
ile A
pps
iTun
es
Wik
is
YouT
ube
Face
book
Podc
astin
g
Blog
s
Linke
dIn
Twitt
er
RSS
Feed
s
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Unaware
Will Never Use
Current User
How comfortable are you that you understand WHY
physicians are ‘using’ social media?
February 1st, 2013
Physician attitudes towards using social media
21%
23%
19%
47%
45%
49%
32%
33%
32%
0% 20% 40% 60% 80% 100%
All respondents
Oncologists
Primary Care Physicians
Risky Neutral Benefic ial
Physician attitudes towards using social media
20%
23%
18%
44%
45%
43%
37%
32%
39%
0% 20% 40% 60% 80% 100%
All respondents
Oncologists
Primary Care Physicians
Bad way to get info Neutral Good way to get info
Benefits of primary care physicians using social media
6%
7%
7%
6%
7%
11%
9%
13%
11%
8%
8%
9%
11%
5%
6%
18%
20%
23%
17%
17%
26%
24%
19%
28%
29%
24%
23%
20%
22%
22%
7%
7%
6%
10%
10%
0% 20% 40% 60% 80% 100%
Using Social Media enables me toaccomplish job tasks more effectively
Using Social Media improvesmy job performance
Using Social Media increasesmy job productivity
Using Social Media enables meto care for patients more effectively
Using Social Media helps improvethe quality of my patient care
Strongly Disagree Disagree Somewhat Disagree
Neither Agree or Disagree Somewhat Agree Agree
Strongly Agree
Questions and Comments
Factors Influencing the Adoption and Use of Social Media by Physicians For Learning
February 1st, 2013
Presented by:
Brian S. McGowan, PhD@briansmcgowan
www.SOCIALQI.com
*** Author of: *** #SOCIALQI: Simple Solutions for Improving Your Healthcare
Technology 101 Workshop: An Introduction to
Social Media Websites
#ACEHP13#F47
Derek WarnickPrincipal
D. Warnick Consulting: The CME Guy
DisclosureDerek WarnickPrincipalD. Warnick Consulting: The CME Guy
CME Grants ManagerPenn State College of Medicine
[email protected]://www.thecmeguy.comTwitter: @theCMEguyFacebook: www.facebook.com/theCMEguyLinkedIn: www.linkedin.com/in/theCMEguyGoogle+: gplus.to/theCMEguyPinterest: http://pinterest.com/thecmeguyBlog: cmeconfessions.wordpress.com
Twitter for CME
(Quick) Twitter 101
Microblog 140
Share Learn
#HASHTAGS
How can we use Twitter in CME?
Twitter for Audience Engagement
• Give a hashtag• Encourage audience to tweet• Tweet key points from presentation• Solicit questions from audience
Other Benefits
• Takes presentation beyond meeting room• Supplements traditional Q&A formats• Allows for unlimited questions• Digital notes
Example #1
• CBI’s 10th Forum on Educational Grants• I couldn’t attend
Fortunately…
Example #2
Engaging audience during activity
Resources for CME Professionals
• Follow others in the CME community– CME Community list (http://bit.ly/cmeTWlist)
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#CMEchat
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This man wants YOU for #CMEchat!
Every Monday at 11 AM ET
Leveraging LinkedIn
LinkedIn has over 75 million members◦ Including an executive from every fortune 500
company Use LinkedIn to:
◦ Network professionally◦ Post and find jobs◦ Ask/Answer questions◦ Build thought leadership◦ Showcase your company!
Why LinkedIn?
Complete your LinkedIn profile 100%◦ 40% chance of greater networking success
Profile is:◦ Comprehensive snapshot of who you are professionally◦ A valuable professional digital asset
Your LinkedIn Profile
Complete all sections Upload a professional image Create a compelling headline Provide interesting summary Edit your LinkedIn URL Include Twitter profile Request recommendations Website listings (call to action)
Profile publicly visible to all
Optimize Your Profile
Upload and import your contacts (Outlook, Gmail, etc.)
Invite your current and past colleagues Personalize your invitations with a personal and
semi-personal message – it makes all the difference!
Get Going with Connections
Make valuable business connections with:◦ Prospects◦ CME thought leaders◦ Vendors◦ Contacts you make at a mtg.
Browse networks of immediate contacts
Ask for introduction through mutual contact
Using LinkedIn to Make Valuable Business Connections
Status updates◦ 1 quality update per day◦ Make them concise◦ Include links
LinkedIn Answers◦ Q&A database with
over 2 million answers ◦ Display your expertise by responding to questions◦ Answers indexed on Google
Develop Thought Leadership
730,000 groups on LinkedIn◦ Discussions board◦ Post links and engage◦ Member search◦ Directly send messages
Use groups to:◦ Build influential connections◦ Learn from other professionals◦ Discuss hot topics◦ Gain competitive insights
LinkedIn Groups
Your group’s name will make or break your group!
Brand your group Keep discussions relevant Assume leadership
◦ Start discussions Use announcement feature
Creating an Effective Group
Under Companies, click “Add a Company” Edit Company Profile description Add key words within the Specialty Section
Choose industry or location Blog RSS Corporate Twitter Make sure to turn on status updates
Set Up Your Company Page
Great Company Page Example
My Travel and Events Reading List by Amazon SlideShare Wordpress or Blog Link Polls
LinkedIn Applications
Give before asking◦ Give recommendations; endorse others’ skills
Connect with everyone Don’t just be a static user. Engage!
General Recommendations
Your profile is your greatest asset Use LinkedIn for professional growth and to
make valuable business connections Develop thought leadership using status
updates, groups, and answers Create a company page and get found!
Key Takeaways
{Intro to Facebook
Scott BradburyDirector of E-LearningAmerican Academy of [email protected]
Twitter: @elearningcme
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Launched in 2004 Over 1 billion active users They made a movie about it
Maybe you’ve heard of it?
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Supposed to be this…
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Can come across as this…
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Contains interests, contact information, photos, etc.
Communicate through public or private messages and chat features
Mind your privacy settings
Profiles
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Open Can make one for businesses, places,
companies, artistic groups, brands, etc.. People can be fans and “like” your pages
Pages
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Open, Closed, or Secret Can make one for…anything People can communicate over shared
interests
Groups
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Place in your profile where you see updates from all your Friends, Pages, and Groups
You can (mostly) control what appears and what doesn’t
News Feed
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Everyone is using it People know how to use it Learning automatically accessible
and mobile (over 50% access on a mobile device)
Almost half the US population has a Facebook account
Why
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Create a Group– either closed or secret
Use Group features like polls, chats, note sharing, image sharing, events, etc.
Generate and moderate discussions Use Apps to enhance content and
collaboration (Blogger, SlideShare, YouTube, flickr, CITEME, etc.)
Upload and download files
How
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Push community, not sales Moderate Make sure it’s the right fit
Other Tips
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Follow or ‘friend’ people and organizations you like
For You
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