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TAKEAWAYS UNWRAPPEDHeart of Mersey
7 April 2011
Takeaway Foodyand
The School Fringe
J T WINKLERNutrition Policy Unity
London
Takeaway HistoryTakeaway History
Foresight Obesity 2007
Obesity Policy 2008Obesity Policy 2008
School Feeding Reform
Takeaway Controls
Takeaway Movement
School FringeSchool Fringe
Childhood Obesity
SCHOOL FEEDINGSCHOOL FEEDINGMost Active Area
SCHOOL FOOD TRUSTMost Active Organisationg
Takeaway HistoryTakeaway History
Foresight Obesity 2007
Obesity Policy 2008y y
School Feeding Reform
Takeaway Controls
Takeaway Movement
School FringeSchool Fringe
STATUS REPORT 4STATUS REPORT 42010
The Takeaway SnowballINITATIVES ON FAST FOOD SHOPS
LOCALNATIONALNATIONAL
INTERNATIONAL
Takeaway HistoryTakeaway History
Foresight Obesity 2007
Obesity Policy 2008Obesity Policy 2008
School Feeding Reform
Takeaway Controls
Takeaway Movement
School FringeSchool Fringe
The School Fri nge
WHAT PUP ILS BUY AND EAT FRO M SHOPS SU RRO UND ING SE CONDAR Y SCHOOLS
Key Findi ngs
Sa rah Sinclair J T Wi nkler
Nutr ition Polic y Un it y
Lon don Metro politan Un ivers ity www.nutr itionpo licy .org
Ju ly 2008
Fringe > Canteen
More CaloriesMore Calories
More PupilsMore Pupils
More Frequentlyq y
Why Fringe?
Canteens
Prices
Canteens
“The principal reasonfor the low take-upfor the low take up
of school meals is that
pupils hate canteens”
PRUE LEITHPRUE LEITHPrevious Chair
School Food Trust
CONCLUSION
School Feeding ReformWill Fail Unless
We Engage The Fringe
F i F dFringe Foods
TakeawaysHOT & COLDHOT & COLD
Convenience StoresConvenience StoresSupermarketsNewsagentsNewsagents
BakeriesC fCafes
N t iti lNutritionalIssues
TakeawaysTakeawaysFat & Salt
+
SupermarketsSupermarketsSugar
Fringe Options
Ignore
Attack
Control
EEngage
T kTakeawayStrategies
11
Control Outlets
Reformulate FoodsFoods
TakeawayTakeawayStrategies
22
VansDeliveryDelivery
MobilisationWh l lWholesalers
Commissioning
F i Fringe Engagement St t iStrategies
Local Action
ReciprocityReciprocity
Local ActionLocal ActionCommittee
SchoolFringe ShopsFringe Shops
Local CouncilorsLocal Education
AuthorityyEnvironmental Health
Health AuthorityHealth AuthorityOthers
S h l ShSchool-ShopReciprocity
Money
Health
How Can Schools MakeHow Can Schools MakeMoney for Shops?
Sales of Healthy
Reformulation for Saving
Provision Contracts
Pilferage ReductionPilferage Reduction
Boxed Meals
BoxedBoxed
Meals
School MonopolySchool Monopoly
Breakfast & Lunch
Nutritional Standards
Counts as Take-Up
BoxedBoxedBenefits
Income to Shops
Income to Schools
J k H lthJunk ---> Healthy
Fewer Queues at CanteensQ
Raises Take-Up
Scottish PilotScottish Pilot
Main (Hot/Cold)
D i k S tDrink or Sweet
Piece of FruitPiece of Fruit
Baked Crisps
£1-99
FRINGE STRATEGY
Controls
OffOffers
P iti iPositioning
Al iAlternatives