Street games 2011 Empowerment Zone App

August 2011

Dear Partner:

I am writing on behalf of the Jon Drummond Achievement Foundation (JDAF), inviting you to join us on Saturday, September 17, 2011 for Street Games™ - a free, fun health & fitness festival for Philadelphia youth and their families at ParkWest Town Center, from 11:00am until 4:00pm.

We are seeking your support as a sponsor of this year’s Empowerment Zone, a “gallery” of booths that will offer free health screenings, information on academic enrichment programs, and pre-approved, pre-packaged healthy food and beverage tastings. Your application fee provides one (1) 6-ft. table, two (2) chairs and a tablecloth.

Supporting this event offers you the opportunity to join with us to promote the importance of fair play, good health, and higher education. Thousands of boys and girls ages 6 to 18, along with their families, will gather for a day of “old school” games such as four square, skully, and hopscotch. Youth will also hear performance tips from professional and Olympic athletes, participate in free health screenings, visit information booths, learn tips about personal and community safety, and enjoy a concert featuring national and local inspirational artists. Full sponsorship of the Empowerment Zone is available and valued at $2,500. Every contribution is important to making this special event a success and provides sponsors additional benefits such as:

Pre-event exposure to the general public and target exposure to VIPs within the Community Free publicity and advertising through posters, flyers, event signage, and event website. Major sponsors

receive additional exposure through radio and television PSAs Enhanced image as a good corporate citizen and community supporter

Street Games™ was first produced in Philadelphia in the summer of 2006 and has emerged as a national, turnkey program that engages youth in the process of taking the lessons of traditional play and turning them into skills they can use for a lifetime.

Founder Olympic Champion Jon Drummond and I believe there is a relationship between health, fitness and achievement. The JDAF team uses the lessons of team work, taking turns, and competition to inspire youth to pursue higher levels of academic achievement. Studies show that programs that address risk behaviors such as inactivity and diet can help reverse negative trends such as childhood obesity, truancy, attrition and violence. Street Games™ was recognized by the Office of the Mayor of Philadelphia for its innovative approach to teaching kids how to be successful on and off the playing field.

Street Games™ 2011 is your opportunity to join forces with local elected officials, schools and grassroots organizations and offer a culturally and age-appropriate program of physical activity and education that will make an impact on the lives of school-aged children.

Thank you for your consideration. If you have any questions, [email protected]. I look forward to your favorable reply.

Sincerely,

Shelton MercerEvent Producer Jon Drummond Achievement Foundation/Street Games™

1 3720 Spruce Street #445 ● Philadelphia, PA 19104 ● www.StreetGamesUSA.org ● T: 484-362-9443 ● E: [email protected]


EVENT CONCEPT & BRIEF: PHILADELPHIA 2011

The vision of Olympic gold medalist Jon Drummond and global humanitarian Shelton Mercer, STREET GAMESTM is a free, day-long public festival that promotes family health and fitness, community building and youth violence prevention and reduction. An initiative of the Jon Drummond Achievement Foundation designed to raise awareness and provide attainable solutions to holistic health and wellness and community safety, STREET GAMESTM features:

Neighborhood sports such as dodge ball, box ball, four square, skully, volleyball, 40-yd street dash, shuttle relay, standing broad jump and double-dutch jump rope

Free screenings, information and referrals provided by key community, faith-based and health organizations

Professional athlete and celebrity appearances with autograph signings Live stage show showcasing some of the finest national and local, inspirational talent

TARGET AUDIENCESPhiladelphia children, youth, and their families who will be reached through schools, community programs, faith groups, and public media

DATE/TIMESaturday September 17, 2011 (Rain or Shine) at 11:00am – 3:00pm

LOCATIONParkWest Town Center, Wynnefield (52nd & Jefferson)

STRATEGY • Build team of seasoned professional volunteers to lead event• Collaborate with Councilman Curtis Jones (D-4th District), Dept of Recreation, Wynnefield/ Overbrook

Revitalization Corp and Wynnefield Residents Association and other key stakeholders• Work with appropriate city departments to connect STREET GAMESTM with current initiatives• Secure local sponsors and donors• Leverage relationships with:

o Local community and faith leaders to generate broad participationo Community centers and local youth organizations for attendeeso Artists/entertainers to generate support for the stage show and celebrity appearances

• Garner robust media coverage

EVENT TEAMMore than two dozen volunteers have been working tirelessly for the past few months to organize every aspect of the day’s festivities, from event publicity and performances to game logistics and security.

PREVIOUS & ONGOING SPONSORS & PARTNERS The following companies and individuals provide technical, venue, and promotional support to STREET GAMESTM: ParkWest Town Center; West Philadelphia Financial Services Institution; The Goldenberg Group; USA Track & Field; Brown’s ShopRite; Clear Channel; Philly 360; Greater Philadelphia Cares; the Mayor’s Office; With Purpose, LLC; Hurst & Leigh Communications Group; Zero Gravity Studio and MadHouz Graphics.


EMPOWERMENT ZONE APPLICATION: PHILADELPHIA 2011

Application Fee: $50

□ Businesses □ Individual □ Non-Profit Group

The Empowerment Zone is a “gallery” of exhibitors offering free health screenings, demonstrations, information on academic enrichment programs, and pre-approved packaged healthy food and beverage samples. Your hand-outs or pre-packaged samples must be pre-approved. Your application and payment in full entitle you to one (1) 6-ft. table, two (2) chairs and one (1) tablecloth. No electricity will be provided. You may submit dimensions and specifications of your custom display.

Please print.BRIEFLY DESCRIBE THE NATURE OF YOUR ORGANIZATION OR BUSINESS AND PRODUCT(S) AND/OR SERVICE(S):

_______________________________________________________________________________________________________

_______________________________________________________________________________________________________

YOUR PACKAGED FOOD & ITEMS MUST BE PRE-APPROVED. DO YOU PLAN TO DISTRIBUTE:

□ Packaged Product Samples. Description: _______________________________________________________________

□ Brochures/ Information. Description: ________________________________________________________________

YOUR NAME: ____________________________________________________________________________________________

YOUR TITLE: ____________________________________________________________________________________________

BUSINESS NAME: ________________________________________________________________________________________

MAILING ADDRESS: ______________________________________________________________________________________

PHONE: ___________________________ FAX: _______________________ EMAIL: _________________________________

LIST YOUR CONTRIBUTION IN PRINTED MATERIALS AS: _ ________________________________________________________ Include disk containing.jpg files of artwork/logo in black/white and full-color

CHECK ENCLOSED. CHECK #_________________________ AMOUNT: ______________________________________ No personal checks. Please make check payable to: JON DRUMMOND ACHIEVEMENT FOUNDATION

CHARGE. TO: MC VISA AMEX AMOUNT: ______________________________________________ Circle ONE

CREDIT CARD# _______________________________________________________ EXP. DATE: ________________________

NAME AS IT APPEARS ON CREDIT CARD ______________________________________________________________________

AUTHORIZED SIGNATURE: _________________________________________________________________________________

TODAY’S DATE: ___________________

Street GamesTM is authorized to use the above credit card to pay all applicable fees for agreed upon sponsorship.

PLEASE MAIL APPLICATION AND PAYMENT TO:STREET GAMESTM

3720 Spruce Street, Suite 445 ● Philadelphia, PA 19104For more information, contact: Shelton Mercer at 484-362-9443 or [email protected]


mailto:[email protected]

Jon Drummond Achievement Foundation, A Non-Profit Corporation – 501(c)(3)


Health & Medicine

Street games 2011 Empowerment Zone App