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Operational (e.g.)
TacticalStrategic
Intervention
Promoting stop
smoking
Societal Advertising
IndividualClear
message
Making services
attractive
Personalised Empathy
Choice Options
Engagement
with services
Barriers to
services
Continued
smoking
Stop smoking
Strategy (Operational details developed from
stakeholder views)
Developing Evidence based Strategy to tackle Smoking in Pregnancy using views of
Service Users
Qualitative research was carried out to assess the experiences of women who smoked during pregnancy of the stop smoking support in Oldham
Results showed there were conflicting influences around stopping smoking and engaging with services
The slide shows how original research can be used to develop a strategy to address smoking in pregnancy
The heuristic model on the left, shows the findings of the research representing conflicting influences
This suggests that promoting stopping smoking and engaging with pregnant women who smoke would reduce the proportion of women who smoke one needs to make the upper left quadrant larger
This was used to develop the strategy as shown in the chart on the right of the slide
The research report was sponsored by the Primary Care Trust to develop their strategy to address smoking in pregnancy
The report was disseminated and presented to the various stakeholders
The resultant strategy was evidence based and centred around the service user
Qualitatively assess the population's heath needs allows development of effective action
Assess the evidence relating to the effectiveness of health interventions, programmes and services, and apply this to improve services
Influence the development of policies
Public Health Research
