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Dr. Powell's presentation for February 7, 2011.
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Presentation for
Horizon Blue Cross Blue Shield
by Don R. Powell, Ph.D.
President
American Institute for Preventive Medicine
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About the American Institute for Preventive Medicine
Company Overview Founded in 1983 URAC Accredited for Comprehensive Wellness Corporate offices based in Farmington Hills, MI Invited member Healthy People 2000, 2010 and 2020 Projects Works with over 13,000 corporations, hospitals, MCOs, unions, colleges, and
government agencies Backed by advisory board of prominent physicians & health professionals
National and International Presence Over 1,000,000 lifestyle program graduates Over 7 million self-care publications in circulation Products sold in Brazil, Poland, Taiwan, Mexico, United Kingdom, China, and
Canada Wellness provider for National Labor Alliance of Health Care Coalitions
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Representative Clients
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AIPM Representative Projects
U.S. Army – nationwide Ford Motor Company – nationwide Chrysler – 5 plants BlueCross BlueShield of Massachusetts – statewide Dean Health Plan – Madison, WI Access Health – community-wide Veterans Administration – nationwide United Way – Greenville, SC CIA – Langley, VA
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AIPM Program Pyramid
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Communication & Educational Publications and Products
CareKits®
Get Well Cards®
HealthTrackers™ EAP Brochures & PostersWellness NewslettersHealth CalendarsPermafolds®
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Caretoons
• Wellness Wizard and Hypochondri-Cat
• Present practical and personal information
• “Great Edu-tainment”
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Custom Products
• Draw from 2000+ topics in our database
• Develop a product from scratch
• Change an existing product:
-Permafold -CareCards™
-HealthTracker ™ -Health Magnets
-Get Well Cards -Calendar
-CareKits -Self-care guides
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Representative Custom Products
• Disease management calendars and Stages of Change Permafold for Horizon
• Patient Safety brochures and
calendars for the VA
• Post Partum Depression brochure
for Blues plans
• HealthTracker for Scott & White
• Recording booklet for Advocate Health Plan
• Seniors Guide for UAW-Ford
• Hearing booklet for Flents
• Wellness brochure for Nabisco’s Snackwells
• Postcards for Advocate Health Plan
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Online Products
Wellness Challenges/Campaigns Self-Care Guides A Year of Health Hints Caretoons HealthTips Smokeless®
Systematic Stress Management™ Newsletter Calendar
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Health Assessments
Health Risk Appraisal (HRA)
Health Screenings
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Lifestyle Health Coaching
Person to person communicationCertified coachesPositive psychology
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HealthyLife Newsletter
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• Paper • Electronic
Total Health™ Program
Year long wellness programInterchangeable componentsCosts as little as $2.25 pepm
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Healthier at Home® Medical Self-Care Program
Physician Office Visits Annually
Total - to non federally employed, office based physicians
906 million
Approximately 3.1 visits/personSource: National Ambulatory Medical Care Survey-2008
Unnecessary Visits
25% or 227 millionSource: Dunnell, K. and Cartwright, C.
Medicine Takers, Prescribers and Hoarders
Average cost - $206/visitSource: Agency for Health Research & Quality (AHRQ) and Medical Expenditure Panel Survey (MEPS), September 2008
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Emergency Room Visits Annually
Total 119.2 million40.5 visits/100 personsSource: National Ambulatory Medical Care Survey - 2008
Unnecessary Visits55% or 65.5 millionSource: National Ambulatory Medical Care Survey - 2008
Average cost - $788/visitSource: Agency for Health research & (AHRQ) and Medical Expenditure Panel Survey (MEPS), September 2008
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Self-Care Guides Answer 4 Basic Questions
What is a real medical emergency?
When do I need to consult a physician?
Can I treat this illness myself?
What self-care procedures should I use?
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Medical Self-Care Booklets
Family -- English and Spanish Women -- English and Spanish Children Seniors’ Low Literacy Prenatal Students’ Emergency/First Aid Military Self-Care Guide Minding Your Mental Health
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Self-Care Guide Page Spread
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Personalization Options
Custom imprint New custom covers Inside front and back covers Center insert Add or subtract self-care topics Medical review New chapter Message reinforcement
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“The Lowe’s Health at Home® book was the reason I went to see my doctor and it saved my life.”
Jeff BilbreySales Specialist, Bloomfield Hills, MI
“Healthier at Home was a real lifesaver. It helped me to know my husband, Jay, was having a heart attack.”
Marijo Parsons
Pharmacy Supervisor
Aurora Medical Center
Milwaukee, WI
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HealthyLife® Self-Care Studies
* Return-on-Investment – The number of dollars saved for every dollar spent on the publication
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Lifestyle Classes & Guided Self-Help Kits
Smokeless® HealthyLife® Weigh Systematic Stress Management™
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AIPM – The Right Company
Customer care driven company
Our materials communicate & motivate
Proven implementation track record with all types of organizations
Documented Return on Investment
Customization specialists Economically priced products
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