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Europe reaching the USA market
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EUROPEAN MEDICAL TRAVEL CONFERENCE 2010 MAPE TURISMO Y SALUD
EUROPE REACHING THE AMERICAN MARKET
MARGARIDA COLETMAPE TURISMO Y SALUD
EUROPEAN MEDICAL TRAVEL CONFERENCE 2010
EUROPEAN MEDICAL TRAVEL CONFERENCE 2010 MAPE TURISMO Y SALUD
TRIPS RELATED WITH HEALTH
OUTBOUND
• WAITING LISTS
• TREATMENTS NOT COVERED BY HEALTH SYSTEMS
• NON EXISTANCE OF SUITABLE HEALTHCARE STRUCTURE
• HEALTHCARE SYSTEMS ACCESS
MOBILITY
• RESIDENTS
EUROPEAN MEDICAL TRAVEL CONFERENCE 2010 MAPE TURISMO Y SALUD
MEDICAL TRAVEL MARKET AND USA IN THE SCENARIO
GALLUP SURVEYS
PublishEed May 18th 2009 : …” A recent Gallup Poll finds that up to 29% of Americans would consider travelling abroad for medical procedures such as heart bypass surgery, hip or knee replacement, plastic surgery, cancer diagnosis and treatment, or alternative medical care…”
Published March 18th 2010: USA has a population of 50 million people without an insurance. This number reaches 85 million when adding uo the ones that have limited coverage.(underinsurance)
DELOITTE
“More than 750.00 Americans left the country last year 2008 to access less expensive or unavailable medical treatments, a number projected to grow to six million by 2010”
EUROPEAN MEDICAL TRAVEL CONFERENCE 2010 MAPE TURISMO Y SALUD
TODAY’S SCENARIO
• CRISIS ENVIRONMENT• INCREASE OF UNEMPLOYEMENT• USA HEALTH REFORM• THERE IS NOT A CONSOLIDATED HEALTH INSURANCE MARKET WITH AN INTERNATIONAL NETWORK OF PROVIDERS. INDIVIDUAL DEMAND DOES NOT ALLOW BIG VOLUMS OF PATIENTS.
CONSEQUENCES
All above considerations mentioned: USA estimations have been revised and have fallen.
ESTIMATION 2.008 2.010 2.012
BEFORE crisis 750.0006.000.00
0
AFTER crisis 540.000 878.0001.621.00
0
?
EUROPEAN MEDICAL TRAVEL CONFERENCE 2010 MAPE TURISMO Y SALUD
OTHER CONSIDERATIONS
• INFORMATION PRICES
- PRICES AT DESTINATION- PRICES AT ORIGIN
INTERNATIONAL PATIENTS STATISTICS:
• WHICH ARE THE CRITERIA FOR CALCULATION?
- BY SERVICE- ACCIDENTS OCCURRED TO TOURISTS- EXPATS
EUROPEAN MEDICAL TRAVEL CONFERENCE 2010 MAPE TURISMO Y SALUD
DEMAND CHARACTERISTICS – DESTINATION SELECTION
• PRICE
EUROPEAN MEDICAL TRAVEL CONFERENCE 2010 MAPE TURISMO Y SALUD
PRICE RANKING LIST ( HIP REPLACEMENT )
* Europe is considered value 100 in the Medical Travel market.
POS. AREA
VALUE *
1 EU 100%
2 ASIA 93%
3 EU 93%
4 EU 83%
5 ASIA 81%
6 ASIA 76%
7 EU 60%
POS. AREA VALUE
8AMERICA
60%
9 ASIA 57%
10 ASIA 57%
11AMERICA
55%
12AMERICA
55%
13 ASIA 52%
14 ASIA 52%
15AMERICA
51%
16 ASIA 33%
17 ASIA 33%
18 ASIA 33%
19 ASIA 31%
EUROPEAN MEDICAL TRAVEL CONFERENCE 2010 MAPE TURISMO Y SALUD
DEMAND CHARACTERISTICS – DESTINATION ELECTION
• PRICE
• QUALITY ACCREDITATIONS
EUROPE
EUROPEAN MEDICAL TRAVEL CONFERENCE 2010 MAPE TURISMO Y SALUD
ACCREDITATIONS
Evolution
ISO EFQM GOVERNMENT ACCREDITATIONS
JCI - HOSP TOTAL %
ASIA 64 26,6%
ME - MED SOUTH 104 43,2%
AMERICA 19 7,9%
EUROPE 54 22,4%
TOTAL 241 100,0%
JCI - HOSP -->2005 2006--> TOTAL
ASIA 15 49 64
% 23% 77% 100%
OM - SUR MED 14 90 104
% 13% 87% 100%
AMERICA SUR 4 15 19
% 21% 79% 100%
EU 27 27 54
% 50% 50% 100%
TOTAL 60 181 241
% 25% 75% 100%
EUROPEAN MEDICAL TRAVEL CONFERENCE 2010 MAPE TURISMO Y SALUD
ACCREDITATIONS
EUROPE / WORLD HEALTH ORGANIZATION
• POSITIVE EVALUATION OF EUROPEAN HEALTHCARE SYSTEMS
HEALTHCARE IN SPAIN
• UNIVERSAL SYSTEM• PRIVATE HEALTHCARE INSURANCE: 7 MILLION20% POPULATION
HOSPITAL Nº %
PRIVATE 303 38,2%
OTHER 162 20,4%
PUBLIC 329 41,4%
TOTAL 794 100,0%
HOSPITAL AVERAGE BEDS
PRIVATE 91
OTHER 145
PUBLIC 330
EUROPEAN MEDICAL TRAVEL CONFERENCE 2010 MAPE TURISMO Y SALUD
DEMAND CHARACTERISTICS – DESTINATION ELECTION
• PRICE
• QUALITY ACCREDITATIONS
EUROPE
• PROXIMITY
EUROPEAN MEDICAL TRAVEL CONFERENCE 2010 MAPE TURISMO Y SALUD
LENGHT OF FLIGHTS TO EUROPE
CENTRAL A.2h – 7h
EUROPE.7h – 12h
ASIA16h – 27h
S. KOREA13h – 17h
BRASIL10h – 15h
EUROPEAN MEDICAL TRAVEL CONFERENCE 2010 MAPE TURISMO Y SALUD
DEMAND CHARACTERISTICS – DESTINATION ELECTION
• PRICE
• QUALITY ACCREDITATIONS
EUROPE
• PROXIMITY
• TOURISM
EUROPEAN MEDICAL TRAVEL CONFERENCE 2010 MAPE TURISMO Y SALUD
TOURISM IN EUROPE
• EU IS THE FIRST DESTINATION: 53% OF WORLD TOURISM
COUNTRY VAL
Switzerland 5,68
Austria 5,46
Germany 5,41
France 5,34
Canadá 5,32
Spain 5,29
Sweden 5,28
USA 5,28
Australia 5,24
Singapur 5,24
COUNTRY MILION
France 79,3
USA 58,0
Spain 57,3
China 53,0
Italy 42,7
U.K. 30,2
Ukrania 25,4
Turkey 25,0
Germany 24,9
Mexico 22,6
NUM. TOURIST TOURISM COMPETITIVENESS
YEAR 2008- SOURCE OMT / WTO
EUROPEAN MEDICAL TRAVEL CONFERENCE 2010 MAPE TURISMO Y SALUD
TOURISM IN SPAIN
• 1st EU Country night stays in Hotel (International Tourists):
- 425 Milion year- 1,2 Milion day
SOURCE: FRONTUR
TOURISTS
2007
2009
VAR.
TOTAL 59,0 52,2-
12%
USA 1,1 1,5 36%
EUROPEAN MEDICAL TRAVEL CONFERENCE 2010 MAPE TURISMO Y SALUD
DEMAND CHARACTERISTICS – DESTINATION ELECTION
• PRICE
• QUALITY ACCREDITATIONS
EUROPE
• PROXIMITY
• LEISURE AND TOURISM
EUROPEAN MEDICAL TRAVEL CONFERENCE 2010 MAPE TURISMO Y SALUD
OFFER DESIGN
• Quality: Healthcare Network NEW AFFILIATIONS POSSIBILITIES
• Prices : Competitive
Good Services, nearby or sourrounding areas to Hospital
- Reference Hospital: Big Surgeries- Satelite Network: Others Treatments PRICE COMPETITIVENESS- Wellness Spa: Health Prevention and Rehabilitation
• Tourism: COMPLEMENTARY OFFER
- Sun & Beach- Lifestyle- Cultural, Golf………
OFFER IS NOT ONLY BASED ON PRICE
EUROPEAN MEDICAL TRAVEL CONFERENCE 2010 MAPE TURISMO Y SALUD
MANAGEMENT NETWORK WITH IT
• Platform Management: Trip Management
- Access to information- Communication is easy
Mobility: - Health information at hand
• Generates Confidence• Allows Mobility
IT Technologies use
EUROPEAN MEDICAL TRAVEL CONFERENCE 2010 MAPE TURISMO Y SALUD
QUESTIONS
• How Europe can be different? Health and added value….
• Why in all HCF websites appear the same providers?
More providers of quality in the existing market…EU mateins its behaviour towards Q
• Why there is no access to other providers able to give the service with standard Q? How can they have access to patients? Will then prices be lower?
• … ????????
EUROPEAN MEDICAL TRAVEL CONFERENCE 2010 MAPE TURISMO Y SALUD
SOME RESULTS
• Barcelona presence in USA International Network of hospitales ( Healthcare Insurance Company)
• Some agreements with different companies: in US, in Costa Rica (HCF)
• Need of IT platform and support: IGlobalCare and Ipher
• Other… which are on going.
• Sinergies need to have some innovation fact…and healthcare management background,
EUROPEAN MEDICAL TRAVEL CONFERENCE 2010 MAPE TURISMO Y SALUD
• Thank you for your attention !
• www.turismo-salud.com