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Emerging business model focused on empowerment via enabling web based portals.
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PreferredHealthVentures.com
An emerging network of seamless web based assets enabling consumer access and empowerment via price, quality and health information transparency
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Value Proposition• Build and functionally align a series of ‘mindshare connected’
web based properties designed to specifically serve the critical needs of the emerging consumer directed healthcare market for price, quality and access transparency. 7/
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The Pain• The conscious engagement of the health care delivery system is
often a high risk ‘trust walk’, requiring frequent acts of blind faith, in an uncertain sea of cost and quality ‘outcomes’ variability.
• Informed choice, i.e., consumer or patient empowerment with respect to quality, price and access alternatives, are frequently an exercise in futility due to an embedded culture of hierarchical paternalism, redundant layers of purposeful industry opacity, and a hostile legal and regulatory climate.
• A snapshot of 47 – 50 million uninsured, with another 25 to 50 million ‘under-insured’, via relentless risk shifting from plan sponsors to the employee, member or covered life.
• Increased co-insurance, co-payments, deductibles coupled with an expanding pool of ‘non covered’ services push-back drive many Americans into financial distress and bankruptcy.
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The Remedy• Build and brand a national footprint of ‘digital’ or ‘social’
media friendly professional and institutional health care providers from emerging local and regional clusters of traditional (insurance billing and collections practices), and emerging alternative models, i.e., ACOs, and direct medical practices, including patient centered medical homes.
• Terms of provider participation in the local, regional and national network require commitments to price, quality and access transparency, within the limits of current law; and
• A proactive commitment to address the needs of this growing yet under-served market.
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Synergies• ARRA/HITECH (EMR/EHR & ‘Meaningful Use’ criteria)• PPACA (ACOs, PCMH’s, demos, pilots & extensive ‘discretion of
the Secretary shall deem/designate….qualified entities’)• The e-Patients phenomenon near viral resonance • A forming ‘Participatory Medicine’ beachhead • A ‘house of cards’ ready to implode on itself, i.e., no one is
happy despite the rapacious appetite of the ‘healthcare borg’ and its intractable consumption of US GDP
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The ‘Mindshare’ Map• Construct and ‘brand’ a top level and inter-connected domain
name architecture that is both healthcare and market segment need specific, i.e., doctors (primary and specialty), hospitals, diagnostic services, pharma, advocacy, etc. 7/
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preferredHospitals.com preferredPharma.com
preferredMDs.com preferredSpecialists.com
PreferredHealthVentures.LLC
Matrix of ‘Preferred Health’ Core Properties
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boutiqueMed.com directMed.org
directUnderwriting.com HIEdirect.com
ACOalliance.com
Matrix of ‘Preferred Health’ Alternative Models Properties
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7/23
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0hospitalTweets.com docTwits.com
docTweets.com Tweetdocs.com
TweetHealth.com
Matrix of ‘Preferred Health’ Community Management Properties
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HealthGeekRadio.com HealthGeek.TV
HealthCamp.TV CancerCenter.TV
PodCasting
Matrix of ‘Preferred Health’ Media Platforms Properties
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Physician Advisors• L. Gordon Moore, MD, President, Hello Health University,
Founder, Ideal Medical Practices & IMP Center• Aaron Blackledge, MD, President/CEO, CarePractice
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