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Pilot design
Pilot features:
• Niche application - AidPods are mother’s kits
Pilot features:
• Delivery through the private sector
Distributor
Wholesaler
• Niche application - AidPods are mother’s kits
Pilot features:
• Delivery through the private sector
Distributor
Wholesaler
• Niche application - AidPods are mother’s kits• Margins are made at every step
Pilot features:
• Delivery through the private sector
Distributor
Wholesaler
• Niche application - AidPods are mother’s kits• Margins are made at every step
Pilot features:
• AidPods introduced into crates at the Wholesaler
• Delivery through the private sector
Distributor
Wholesaler
Assess ability to pay
• Niche application - AidPods are mother’s kits• Margins are made at every step
• Subsidy determined by ability/willingness to pay
Pilot features:
• AidPods introduced into crates at the Wholesaler
• Delivery through the private sector
Distributor
Wholesaler
Assess ability to pay
Inject subsidy here
• Niche application - AidPods are mother’s kits• Margins are made at every step
• Subsidy determined by ability/willingness to pay• Subsidy injected at distributor level
Pilot features:
• AidPods introduced into crates at the Wholesaler
• Delivery through the private sector
Distributor
Wholesaler
Social marketingSocial marketing
Assess ability to pay
Inject subsidy here
• Niche application - AidPods are mother’s kits• Margins are made at every step
• Subsidy determined by ability/willingness to pay• Social marketing/sensitisation crucial to turn ‘need’ into ‘demand’
• Subsidy injected at distributor level
Pilot features:
• AidPods introduced into crates at the Wholesaler
• Delivery through the private sector
Distributor
Wholesaler
Social marketingSocial marketing
Assess ability to pay
Inject subsidy here
• Niche application - AidPods are mother’s kits• Margins are made at every step
• Subsidy determined by ability/willingness to pay• Social marketing/sensitisation crucial to turn ‘need’ into ‘demand’• The AidPod is the only thing that is new
• Subsidy injected at distributor level
Pilot features:
• AidPods introduced into crates at the Wholesaler
http://colalife.org/blog
http://colalife.org/blog
http://colalife.org/updates
