PAHO/WHO. PAHO Director BLOG 5th anniversary

"We are convinced that access to health information is an integral aspect of human rights,

requiring us to network with partners that will enable us to expand our local and regional capacities

and thus multiply the available social capital in our countries.

In this regard, we are working on the use of emerging information technologies forinformation and knowledge management and have decided

to adopt Blogs as a new channel of communication for the Organization.“

PAHO Director BLOG fifth anniversaryPAHO Director BLOG fifth anniversaryMay 2006- May 2011May 2006- May 2011


Dr. Mirta Roses Periago, Dr. Mirta Roses Periago, PAHO DirectorPAHO Director

Remarks at the launching of the Blog on Remarks at the launching of the Blog on May 3, 2006.May 3, 2006.

PAHO Director BLOG Fifth AnniversaryPAHO Director BLOG Fifth AnniversaryMay 2006- May 2011May 2006- May 2011

PAHO Director BLOG Fifth AnniversaryPAHO Director BLOG Fifth AnniversaryMay 2006- May 2011May 2006- May 2011

Timely use of emerging technologies,Timely use of emerging technologies, which contribute to the development of the information society's which contribute to the development of the information society's knowledgeknowledge sharing initiative sharing initiative

Open a regional dialogue on health with health professionals Open a regional dialogue on health with health professionals throughout the Americas’ region and globally throughout the Americas’ region and globally

Promote access to health informationPromote access to health information

Aims to network with partners and to reach health professionals Aims to network with partners and to reach health professionals throughout throughout the hemisphere the hemisphere

Aims to expand local and regional capacities and multiply the Aims to expand local and regional capacities and multiply the available social available social capital in the countries of the Americas capital in the countries of the Americas

. 100+ Health Issues addressed. 100+ Health Issues addressed

. All Countries in the Region reached. All Countries in the Region reached

. 150+ Blog articles posted. 150+ Blog articles posted

. 40+ Media Communication channels used. 40+ Media Communication channels used



. Regional and Global Partners reached. Regional and Global Partners reached

. 20+ Health Days Celebrations addressed. 20+ Health Days Celebrations addressed



AUDIENCE:

• Region: Main Media Communications channels and newspapers,

• Others: CNN, APHA, Google News, The Lancet, Nuntium, Global Health council, Global Health TV, UN News, International Press

• UN Regional Directors LAC

• WHO, Director-General , ADGs

• Ministers of Health LAC

• OAS Permanent Council, Ambassadors

• Regional and Global Partners

• National, Regional and Global Health Authorities

• PAHO Staff

• General Public

• Since 2002, blogs have gained increasing notice and coverage for their role in breaking, shaping, and spinning news stories.

• By 2004, the role of blogs became increasingly mainstream, as political consultants, news services, and candidates began using them as tools for outreach and opinion forming. Several online communities exist that connect people to blogs and bloggers to other bloggers.

• Blogs were the first modern form of social media, in the “modern” social media sense; blogs came way before social networking exploded with MySpace, Facebook, and Twitter.

• Blogs are simply one of the best ways to publish new media content. And social media news and networking sites contribute with the ways that content gets exposure.



The emergence of blogs and social media have changed the way The emergence of blogs and social media have changed the way the organizations communicatethe organizations communicate

• The production of relevant, consistent content is crucial for the blog credibility, and,




PAHO as a recognized source of public health in the region has the role, the

opportunity and challenge to produce and disseminate important strategies and lines of action to support the development and

sustainability of health system and political decision-making in the Americas, adding the privilege and benefits from interlinked

conversation and comments.




• The potential impact of blogs on public relations and corporate communications is phenomenal, blogs have massive, almost unlimited potential to share knowledge, foster dialogue, market goods and services, and open up two-way channels of communication.

• Blogs and Social Media compliment mainstream traditional media, have enhanced public relations practice, influence news coverage in the traditional media (newspapers, magazines, radio and television), have made communications more instantaneous because they force organizations to respond more quickly to criticism, have had a huge impact moving public relations into the direction of facilitating more two-way communication by opening up direct channels of communications between organizations and their publics

PAHO Director Blog has becoming an influential and opinion leader PAHO Director Blog has becoming an influential and opinion leader blog for health authorities in the Americas, and, the ability of blogs to blog for health authorities in the Americas, and, the ability of blogs to facilitate two-way symmetrical communication offers tremendous facilitate two-way symmetrical communication offers tremendous possibilities for the enhancement of information through health leaders possibilities for the enhancement of information through health leaders in the region.in the region.



The emergence of blogs and social media have changed the way the organizations communicate

• The potential impact of blogs on public relations and corporate communications is phenomenal, blogs have massive, almost unlimited potential to share knowledge, foster dialogue, market goods and services, and open up two-way channels of communication.

• Blogs and Social Media compliment mainstream traditional media, have enhanced public relations practice, influence news coverage in the traditional media (newspapers, magazines, radio and television), have made communications more instantaneous because they force organizations to respond more quickly to criticism, have had a huge impact moving public relations into the direction of facilitating more two-way communication by opening up direct channels of communications between organizations and their publics

PAHO Director Blog has becoming an influential and opinion leader PAHO Director Blog has becoming an influential and opinion leader blog for health authorities in the Americas, and, the ability of blogs to blog for health authorities in the Americas, and, the ability of blogs to facilitate two-way symmetrical communication offers tremendous facilitate two-way symmetrical communication offers tremendous possibilities for the enhancement of information through health leaders possibilities for the enhancement of information through health leaders in the region.in the region.



The emergence of blogs and social media have changed the way the organizations communicate

PAHO Director BLOG Fifth PAHO Director BLOG Fifth AnniversaryAnniversary

May 2006- May 2011May 2006- May 2011


May 2006- May 2011May 2006- May 2011

• Invitamos a los Estados Miembros de la Invitamos a los Estados Miembros de la Organización y autoridades de salud de la Organización y autoridades de salud de la región a seguirnos en el Blog de la directora región a seguirnos en el Blog de la directora y participar dejando sus comentarios bajo el y participar dejando sus comentarios bajo el lema: lema:

"Todos unidos por la salud y la vida de las "Todos unidos por la salud y la vida de las Américas" Américas"

• We invite PAHO Members States and We invite PAHO Members States and health authorities in the region to follow health authorities in the region to follow us on the Director's Blog and participate us on the Director's Blog and participate

leaving their comments under the slogan: leaving their comments under the slogan:

"All united by the health and life of the "All united by the health and life of the Americas"Americas"

http://www.paho.org/mirtaroses/


May 2006- May 2011May 2006- May 2011


May 2006- May 2011May 2006- May 2011

Thank you / Thank you / GraciasGracias

Health & Medicine

PAHO/WHO. PAHO Director BLOG 5th anniversary