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Talks about Innovation and approaches to make innovation sustainable in organizations
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© Right Brain Systems
Srini Koushik President and CEO Right Brain Systems LLC. Twitter Handle - @skoushik
innovation – agility - execution
Right Brain Systems LLC.
© Right Brain Systems
For time and the world do not stand still.
Change is the law of life. And those who
look only to the past or the present are
certain to miss the future.
John F. Kennedy
© Right Brain Systems
1.Level 5 Leadership
2.Right people on right seats on the bus
3.Confront the Brutal Facts
4.Hedgehog Concept
5.A Culture of Discipline
6.Use technology to accelerate growth
7.The Flywheel Effect
• Circuit City Stores
• Fannie Mae
• Wells Fargo
• Phillip Morris
• Pitney Bowes
• Walgreens
• Gillette Company
• Kroger
• Nucor
• Kimberly Clark
• Abbott Laboratories
The past is not a good predictor of success in the future
Where are they today?
2/5/2013 3
© Right Brain Systems
1. Rare but high impact events occur
2. It is impossible to compute the probability
of these consequential rare events
3. Psychological biases that make people
ignorant and indifferent to the impact of
these rare events
So how do we
handle these Black
Swan events?
We don’t plan for them, we make ourselves resilient to them
The Black Swan Events
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© Right Brain Systems
Consumerization Universal Access Pervasive Computing
Cloud Computing Social Business Big Data
The pace of change is accelerating and converging
Business @ The speed of Thought
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© Right Brain Systems
Innovation helps companies take advantage of change
Innovation – Key to success
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© Right Brain Systems
It’s not the strongest of the species that
survive, nor the most intelligent, but the
ones that are the most responsive to
change
Charles Darwin
© Right Brain Systems
Deconstructing Innovation
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© Right Brain Systems
Learning and innovation go hand in
hand. The arrogance of success is to
think that what you did yesterday will
be sufficient for tomorrow
William Pollard
© Right Brain Systems
Innovation is the set of capabilities that allows the continuous realization of a
desired future by transforming what is possible into what is valuable for many
What is Innovation?
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© Right Brain Systems
Innovation: Experience and Value
Experience and Value
Functionality Reliability Convenience Price
Continuous Innovation • Improves one or more of these factors
• Driven by mainstream customer needs
• Has limits
• Practiced by market leaders
Disruptive Innovation • Changes the value proposition
• Creates new markets
• Starts in the lower end of the price spectrum
• Not viable and in many cases deliberately
ignored by market leaders
The discipline of market leaders frequently gets in the way 2/5/2013 11
© Right Brain Systems
Innovation: In different industries
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Public Sector Consumer &
Retail
Manufacturing Travel &
Transportation
Financial Services
Communications & Media • Is innovation limited to certain
industries?
• Are certain industries immune to
pressures of innovation?
Health & Life Sciences
Property & Casualty Insurance
Regulated industries are ripe for Disruptive Innovation
• Do industry regulations impede
innovation?
© Right Brain Systems
The most difficult innovations to copy are those that combine
many things in a unique way
Business Model
Process Value
Is Innovation all about products?
2/5/2013 13
Product Market Service
© Right Brain Systems
Innovation is a skill that can be learned and perfected
with practice
Innovators: Born or Made?
2/5/2013 14
© Right Brain Systems
Innovation is 1% Inspiration and 99% perspiration!!!
Innovation: Stroke of Inspiration?
2/5/2013 15
© Right Brain Systems
Believing in the impossible starts with
believing that the impossible is possible
Srini
© Right Brain Systems
A different way of Thinking
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© Right Brain Systems
The world as we have created it is a
process of our thinking. It cannot be
changed without changing our thinking
Albert Einstein
© Right Brain Systems
LEFT BRAIN FUNCTIONS
uses logic detail oriented
facts rule words and language
present and past math and science can comprehend
knowing acknowledges
order/pattern perception knows object name
reality based forms strategies
practical safe
RIGHT BRAIN FUNCTIONS uses feeling "big picture" oriented imagination rules symbols and images present and future philosophy & religion can "get it" (i.e. meaning) believes appreciates spatial perception knows object function fantasy based presents possibilities impetuous risk taking
How the Human Brain Works?
YELLOW BLUE ORANGE
BLACK RED GREEN
PURPLE YELLOW RED
ORANGE GREEN BLACK
BLUE RED PURPLE
GREEN BLUE ORANGE
Your left brain
insists on reading
the word.
Your right brain
tries to say the color
Left – Right Conflict Look at the chart and say the Color not the word
2/5/2013 19
An idea is a network of neurons making new connections
© Right Brain Systems
Creative Thinking
Critical Thinking
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Evaluation
Assessment
Reasoning through Logic
Convergent Thinking
Analysis
Description
Interpretation
Curiosity
Imagination
Playfulness
Reasoning through
metaphors and analogy
Divergent Thinking
Lateral Thinking
Synthesis
Abstraction
Elaboration
Parallel Thinking
Design Thinking
Think Left and Think Right
The world as we have created it is a process of our thinking.
It cannot be changed without changing our thinking - Einstein
© Right Brain Systems 2/5/2013 21
Can anyone be creative?
Creativity makes a leap and then looks to see where it is –
Mason Cooley
© Right Brain Systems
Building to think
People and culture centric
Rapid prototyping
Meaningful experiences
Participatory not just consumption
2/5/2013 22
Design Thinking
You see things; and ask “Why?”; But I dream things that
never were; and I say, “Why Not?” – G.B. Shaw
© Right Brain Systems
A non-zero sum (win-win) principle based management system focused on creating value for our end customers and
eliminating waste, unevenness and unreasonableness Respect for People Continuous Improvement
2/5/2013 23
Lean Thinking
If you see a snake, don’t appoint a committee on
snakes – just kill it – Ross Perot
Create Value for Customers Drive continuous Innovation
Create bandwidth Improve adaptability to change
© Right Brain Systems
Knowledge Brokering
Capture Ideas
Keep them alive
Find new uses
Prototype
2/5/2013 24
Knowledge Brokering
The only source of knowledge is experience – Albert Einstein
© Right Brain Systems
Everyone has the right to doubt everything as often as he
pleases and the duty to do it at least once. No way of looking at
things is too sacred to be reconsidered. No way of doing things
is beyond improvement.” – Edward De Bono
Lateral Thinking
2/5/2013 25
MindMap Six Thinking Hats Brain Storming and
Brain Writing
© Right Brain Systems 2/5/2013 26
Improve Sustain
Outsource Exploit
High
Low
High Low
Imp
ort
an
ce
to
org
an
iza
tio
n
Organizational
Capability
Research & Learn
Imagine & Explore
Execute & Improve
Collect & Collaborate
What we
don’t know
We Know
What we
Know
We don’t
know
Picking your targets
Innovation is saying “No” to a 1000 things – Steve Jobs
© Right Brain Systems
Think left and think right and think low
and think high. Oh, the thinks you can
think up if only you try
Dr. Seuss
© Right Brain Systems
The RBS Innovation System
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© Right Brain Systems
sys·tem/ˈsistəm/ Noun
1.A set of connected things or parts forming a complex whole, in particular.
2.A set of things working together as parts of a mechanism or an interconnecting network.
What is a system?
• A system has structure, it contains parts (or components) that are directly or indirectly related to each other;
• A system has behavior, it contains processes that transform inputs into outputs (material, energy or data);
• A system has interconnectivity: the parts and processes are connected by structural and/or behavioral relationships.
2/5/2013 29
© Right Brain Systems
1. Creativity and Playfulness
2. Open and Collaborative Culture
3. Diversity of Thought and Experience
4. Connecting ideas across domains
5. Experimenting and prototyping mindset
6. Adaptability to change
7. Risk Tolerance and Acceptance of Failure
These are key to build a sustainable culture of innovation
Seven building blocks for Innovation
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© Right Brain Systems
• Fear of the Unknown
• Fear of being judged
• Fear of the first step
• Fear of letting go
I learned that courage is not the absence of fear; but
the triumph over it – Nelson Mandela
What gets in the way
2/5/2013 31
© Right Brain Systems
• Passionate Involvement
• Playful
• Creative Thinking
• Optimistic
• Persistent
• Associating
• Observing
• Questioning
• Experimenting
• Networking
Attitude – The Ability to Learn
Aptitude – Desire to perform
Unlocking Creativity in Individuals
2/5/2013 32
They don’t play it safe, they do something that scares them at the edge of their capabilities where they may fail – Brad Bird
• Embraces Change
• Enjoys Challenges
• Seeks Solutions
• Suspends Judgment
© Right Brain Systems
Organization
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Social
Structural
Operational
• Informal
•Playful
•Flexible
•Celebrating Learning
•Small teams
•Context driven teams
•Outcome based hiring
• Incentives and Rewards
• Innovative Workspaces
•Time to Think
•Active Learning
•Collaborative operations
© Right Brain Systems
Innovative Workspaces
2/5/2013 35
© Right Brain Systems
The next generation of leaders
2/5/2013 36
Leadership is lifting a person’s vision to high sights, the raising of a
person’s performance to a higher standard, the building of a
personality beyond its normal limitations. —Peter Drucker
Depth of Expertise
Celebrate Success
Amity & Conformance
What they
Value?
What drives
them?
How they manage?
What they have?
Looking good
Stability and Certainty
What they can do?
Being good
Change and Ambiguity
Reinforce hierarchy
Command and control
Operational
Reinforce informal networks
Enable and Contribute
Experimentation
Breadth of Experience
Celebrate Learning
Viewpoints & Creative Tension
CURRENT GENERATION NEXT GENERATION
© Right Brain Systems
Individual Organization Leadership
Creativity and Playfulness Creative Thinking Informal Structure Accessible Leaders
Open and Collaborative Suspends judgment Innovative Workspace
Contribute and Enable
Diversity of Thought Questioning Collaborative Operations
Viewpoints and Creative Tension
Connecting ideas across domains Networking Active Learning Informal Network
Experimenting and Prototyping Persistent Small Teams Persistent
Adaptability to Change Embraces Change Context Sensitive teams
Embraces Change
Risk Taking Optimistic Incentives and Rewards
Celebrate Learning
Operationalizing Innovation
2/5/2013 37
Do or Do Not; There is no try - Yoda
© Right Brain Systems
He who innovates will have for his
enemies those who are well under the
existing order and only lukewarm support
from those who might be better off under
the new
Machiavelli
© Right Brain Systems 2/5/2013 39
Common Patterns of Innovation
© Right Brain Systems
Conclusion
• Innovation is key to the long-term growth and success of any organization
• All individuals and organizations can learn how to Innovate
• Innovation requires an unflinching commitment from leaders
• Technology and IT can play a critical role in Innovation
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