1Health Promotion Board 2010

Overview

2Health Promotion Board 2010

Site Statistics

Problems

Recommendations

Period 22 Feb to 21 Mar 22 Feb to 24 May

Visits 31,119 9227

Pageviews 192,128 77062

Pages/Visit 6.17 8.35

Bounce Rate 37.09% 27.12%

Average Time on Site 5:09 6:29

New Visits 77.39% 64.89%

Site Usage

3Health Promotion Board 2010

Period 22 Feb to 21 Mar 22 Mar to 24 May

1 facebook.com loveandbravery.blogspot.com

2 ad-apac.doubleclick.net facebook.com

3 apps.facebook.com ad-apac.doubleclick.net

4 synad2.nuffnang.com.sg apps.facebook.com

5 schizobitesthebullet.blogspot.com synad2.nuffnang.com.sg 6 aggylow.com schizobitesthebullet.blogspot.com

7 google.com teensmag.com.sg

8 daintyflair.net reddit.com

9 twitter.com thisishmybloglink.blogspot.com

10 feeds.feedburner.com hearmysupplication.blogspot.com

Traffic Sources

4Health Promotion Board 2010

Problems

User Experience• Navigation

• Where to look for entries

• One entry per page

• Sharing – no direct link

• Music

5Health Promotion Board 2010

Problems

Content

• Lack of character development

• Posts are too frequent and too long

• Insufficient pictures/ too professional

• Different interpretations of content• Friendship• Fringe series of TV programme• Missing the message

6Health Promotion Board 2010

Audience• Flash site

• Does not appeal to males

• Did not see link with HPB

Problems

7Health Promotion Board 2010

Audience Engagement• Social Media tools

• Twitter not utilised

• Facebook under utilised

• Timing of contests

• 19Mar – 30Mar

• 13May – 24May

Problems

8Health Promotion Board 2010

User Experience• Typical blog format

• Create direct links

• Facebook

• Twitter

• Blog links

• Is there a need for music at all?

Recommendations

9Health Promotion Board 2010

Content• Develop character profile – Interests

• Tying up with blogshops

• Decrease frequency • Once every 3 days• pictures

• Tie in with other themes• Healthy Eating• Mental Well Being• Binge Drinking• Eating Disorders

Recommendations

10Health Promotion Board 2010

Audience• Blog format

• Does not appeal to males HOW?

• Did not see link with HPB IS THERE A NEED?

Recommendations

11Health Promotion Board 2010

Audience Engagement• Social Media tools

• Utilising discussion boards.

• Twitter not utilised

• Continuous contests

• Health related?

• Recruiting opinion leaders

Recommendations

12Health Promotion Board 2010