Target Market

Niche and Nano Niche

Target market

• Many if us have had to find someone to rent a property from us either by choice or out of necessity. At first our target market is anyone who can pay rent and not cost us more than we made.

Niche Market

• As we grow in the business of having rentals, some want to narrow our market and focus on a niche market.

• One niche market might be the disabled. We then go about the business of modifying our properties to accommodate various disabilities.

Modifications• Modifications of property might

include installing door handles instead of knobs, wider halls, showers rather than tubs, lower kitchen cabinets bathrooms that are wide enough to accommodate a wheel chair and under counter drawers rather than shelving and smoke detectors that flash beacons of light as they send a deafening sound.

Nano Niche

• A nano niche is a very small and specialized niche in a larger niche.

• Any disability in and of itself is a nano niche. Each has characteristics and modifications which can be made to serve them best.

Serving the Mentally Ill

• The mentally ill population is an underserved and misunderstood population because the disability of mental illness does not typically have physical characteristics one can look at and understand, or think they understand.

Serving the Mentally Ill

There was once...

• a time, in my life time, not that long ago, when the mentally ill were served in asylums and subjected to atrocities we now consider inhumane treatment.

As we have become ...

• more human ourselves and gained a better understanding of the diseases of the brain, we have released individuals who suffer from disorders of the brain and have offered them support and medication to help them live independently.

If you have a calling

• To help the mentally ill, you could be rewarded both psychologically and financially for your efforts.

It takes a special person

• And a special property

The person

• Must be able to accept unusual behaviors and responses.

The special property

• Should be near public transportation

• Near shopping

• Near health clinics

• In a neighborhood where diversity is accepted and a natural part of the community make up

Inappropriate landlords are

• Are those who only want a regular check

• Or those who can only accept middle of the road and appropriate behaviors

• Who can not bend the rules, work within systems or think outside the box

Inappropriate properties• Are properties in the suburbs

without public transportation or taxi service

• Are too far from the grocery to walk to in a snowstorm when the car breaks down

• In a school system not known to have a strong special education program for the kids

Other potential problems

• Include having one mentally ill individual in a house or on a street with predators who will take advantage of them.

• Not staying connected with the individual’s support group to help the individual be stabilized and remain stabilized

If you...

• Are rewarded intrinsically for “doing good”

• Can accept differences you can’t see

• Work well within a system

• Have properties that are not out of the way

Then you may

• do well,by doing good, in the nano niche of serving the mentally ill