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Mr Bao Tran Q is a senior executive with significant experience in strategic management and marketing processes, as well as leading in foreign affair and international collaboration development. A highly competent written and verbal communicator with a proven record from editorials, white pages to various international business symposium. He can be reached at (+84)905-886-086 or [email protected]
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Name
BAO TRAN Q. (TRẦN QUỐC BẢO) Address
108/67C Trần Quang Diệu St, District 3, HCMC, Vietnam
Mobile
(+84)905-‐886-‐086 Email
Nationality
Vietnamese Date of Birth
20/11/1981
Social number
023423393
SUMMARY
A senior executive with significant experience in strategic management and marketing processes, as well as leading in foreign affair and international collaboration development. A highly competent written and verbal communicator with a proven record from editorials, white pages to various international business symposium
QUALIFICATIONS
Passion/ Strong interest in consumer services like healthcare and education 8+ yrs experience in the healthcare industry, specifically in a hospital, clinic and social insurance provider, with 5+ years in the managerial role with budget responsibilities, strategic planning and business developments Experience setting and executing business strategies, marketing & business development plans, budgets and sales targets Ability to manage multiple functions of a business, including marketing, business development, communication, IT and supply chain Work history of achieving targets and KPI’s Experience working at senior levels of organizations, including with executive managements and BOD Strong initiative and project management skills Competent communication, negation and interpersonal skill Able to work in an intensive working environment Able to balance priorities, resilient Strong verbal and written English
Healthcare Industry Experience
Built the marketing strategy that resulted a consistent annually growth rate of 25% during shrinking conditions of private healthcare sector. Trends kept going up in 4 consecutive years. Established digital healthcare and social network platform design enabling target strategic marketing Implement the concept of medical travellers and medical tourists in the hospital service. Achieved 10% target audience from overseas and made the hospital brand itself as an “international” healthcare provider Promoted the hospital to be a very few hospitals in Vietnam featured by Wikipedia English Partners with various renowned healthcare organizations in the region Built a solid relationship with private insurance providers and private funds Possessed a profound knowledge of global healthcare trend
POSITIONS
Dates (from – to)
April 2010 – Present Name of organization
CAO THANG EYE HOSPITAL
Positions
Director of Marketing and Business Development
Activities and responsibilities
Developed the strategic plan to brand the hospital as an “international” healthcare entity through the foreign factors: patients and partnerships. Integrated multi-channel media from conventional to digital channels. Organized a series of international healthcare event and professional symposium. Built connection with various healthcare-related organizations in the region from providers to investors Responsibility: Work with the Managing Directors and BOD to expand the firm’s strategy in the eye care (ophthalmology) Assist in sourcing and negotiating potential suppliers, stakeholders and other hospital deal Oversee the Marketing team to ensure the smooth and effective marketing activities of the hospital, with the special attention to:
- Outcome of media (print ads, newspaper) and digital marketing activities - Adherence to patient care and customer services standards - Cost control of social activity campaigns - Effective usage of technology to enhance marketing activities and results
Contribute to develop of the marketing and business development budget. Work with various equity funds and relevant stakeholders on any future expansions of the hospital, including investigating potential services, conducting feasibility studies, negotiating for site leasing and managing site opening Develop and maintain relationships with key business leaders and authorities to support business expansion and operation Maintain up to date on global and regional (South East Asia) healthcare trends and industry information
Dates (from – to)
March 2009 – April 2010 Name of organization
BELAVI and its clinic arm SKINIQUE ARM
Positions
Managing Partner
Activities and responsibilities
Developed and implemented strategic business plan. Liaised and negotiated with skincare and organic makeup manufacturers from Japan and Australia to launch the retail arm. Belavi was one of the key dermatology laser equipment companies in Vietnam in 2008 – 2010. Its clinic arm, Skinique Beauty, was first launched in District 7, Ho Chi Minh City in 2009. In next 3 months, 6 clinics had been opened consecutive. Offerings: pigmentation treatment, permanent hair removal, acne and acne scar treatment …. Responsibilities Work with the Original franchise corporation and franchise team to develop the franchise opportunity in the skincare sector. Act as CEO for specific skincare deals. Assume overall responsibility for driving the financial and operational results of these businesses. Manage and provide guide to all franchise’s owners. Recruit and train critical management and medical positions for the business, including heads of franchise units, Drs and beauticians. Develop and deliver against patient care standards to ensure positive healthcare outcomes and promote patient satisfaction and retention Develop and implement best practices policies, procedures and standards into the business Plan and develop the annual budget. Deliver against revenue and profit targets, and hold managers accountable for meeting their targets.
Dates (from – to)
Sep 2008 – Feb 2009
Name of organization
MEDICARE AUSTRALIA Positions
Head of Division (Melbourne, VIC, Australia)
Activities and responsibilities
Responsible for compliance strategy, policy, billing, reimbursement forensic, policy, intelligence, risk, business systems, reporting and standards.
Dates (from – to)
Sep 2007 – Aug 2008 Name of organization
ACCENTURE
Positions
Business Consultant (Melbourne, VIC, Australia) Activities and
responsibilities
Responsible for Business Intelligence project management from various healthcare organizations, i.e. Ramsay, MediBank Private
Dates (from – to)
Feb 2007 – Aug 2007 Name of organization
THE ALFRED HOSPITAL (Prahain, VIC, Australia)
Positions
IT Manager Activities and
responsibilities
Responsible for internal computing system and portal
Dates (from – to)
2006 Name of organization
SOUTHERN CROSS UNIVERSITY
Positions
Research Assistant Activities and
responsibilities
Responsible for conducting questionnaires and feedback forms, compliance policy and data mining of student demand.
SKILLS &
EXPERTISE
Change management, Business Analysis, Medical Devices, Hospital Management, Market research, Service Marketing, Hospital Marketing & Communication, Business Strategy, Business Development and Strategic Planning and Budget Planning.
EDUCATION
Date (from – to)
2005 - 2006
Institute
SWINBURNE UNIVERSITY OF TECHNOLOGY (Victoria, Australia) Award
Master of Information Technology (Business Systems)
Date (from – to)
2004 - 2005 Institute
SOUTHERN CROSS UNIVERSITY (New South Wales, Australia)
Award
Master of Business Administration (Marketing & Strategy)
Date (from – to)
2002 - 2004 Institute
SOUTHERN CROSS UNIVERSITY (New South Wales, Australia)
Award
Bachelor of Information Technology (Software Engineering)
Date (from – to)
1999 - 2002 Institute
FPT APTECH (Vietnam)
Award
Higher Diploma, Information Technology
HONORS AND AWARDS
Media-Venture Business Summit Asia 2014 (Apr 24- 26) at Marina Bay Sands, Singapore Certificate of Appreciation for Speaker and Chairpersons, organized by Channel NewsAsia, Singapore Toursim Board and EzyHealth Interviewed by Vietnam News in “Innovation inspires Vietnam medical tourism boom”.
Available at : http://vietnamnews.vn/sunday/features/241137/innovation-inspires-vn-medical-tourism-boom.html
Vietnam Singapore Business Forum (VSBF) 2013 Certificate of Appreciation for Keynote Speaker, by Vietnam Chamber of Commerce and Industry (VCCI) Organizing Chair of the Asean Ophthalmology Forum 2012, Ho Chi Minh City, Vietnam
Ausweb 2007 Certificate of Appreciation for Distinguished Speakers
Gold Media 2006 of Vice Chancellor for MBA Graduation of magna cum laude from Southern Cross University Australian Aid (AusAid) Full Scholarship 2002 - 2005
PERSONAL COMPETENCES
VIETNAMESE: mother tongue
ENGLISH: IELTS 7.0 (2002)
APPENDIX Media-Venture Business Summit Asia 2014 (Apr 24- 26) at Marina Bay Sands, Singapore Certificate of Appreciation for Speaker and Chairpersons, organized by Channel NewsAsia, Singapore Toursim Board and EzyHealth
Vietnam Singapore Business Forum (VSBF) 2013 Certificate of Appreciation for Keynote Speaker, by Vietnam Chamber of Commerce and Industry (VCCI)
Organizing chair of ASEAN Ophthalmology Forum 2012