Attract, Appeal, Entertain

The Mobile Revolution

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What we need to look at

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Attracting Appealing

Entertaining

Long Term Value

Attracting

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Attracting

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Appealing

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Registration incomplete

You haven’t deposited yet!

Welcome!

How to get the most out of us

First bet – good luck!

You have an open bet split – did you

mean to leave?

Lapsed customer campaigns

Time limited promotions

Entertaining

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Best Practice

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1. Will this piece of information be valuable to the user?

2. Have I included a sufficiently compelling call to action?

3. Will this be seen as an intrusion?

• Mobile is where the customer is

• Benefits should be felt across departments

• Use your DATA

• Put a call to action on EVERYTHING

• Deliver relevant messages that work

What to take home

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Thank You

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