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MerqurioServices and products
Activities area
Publishing
Products• Books and drugs’book• Newsletters• Courses online• Courses
Services• Content providing• Publishing projects• Online surveys
Merqurio – Group
Merqurio groupMerqurio Pharma
Merqurio Servizi
Merqurio Editore
Merqurio was created as a Publishing house in ‘90, and over time has split its activites
by estabilishing three independent but integrated companies.
Merqurio Pharma - profile
The Reps: contacting physicians
Merqurio Pharma according italian legislation is able to provide Scientific Information about drugs, produced by Merqurio and its third parties.
Merqurio has two different Rep Networks who contact physicians:
1. Phone Reps: The phone Reps are 30. They work in Merqurio’s office They are able to do 40 positive contacs a day
2. Street Reps:The street Reps are 70. They are based all over Italy Physician visited are Gp, Gynecologist, Dentist, Orthopaedic
Merqurio Servizi - profile
The remote agent: calling pharmacies
In Italy every pharmacy is an independent business, making orders by itself; that’s why you need a sellers’ network.
Every day from Merqurio’s office fifty people call pharmacies for products’ sale/promotion.Every agent works always in the same area, so as to create a one to one relation with the pharmacist.
The “Merqurio Remote Agent” can:• Provide a sellers network to pharmacies if the Pharma company
doesn’t have it Or• Integrate it if the customer already has one.
More than 60 projects have been carried out: sales, marketing, sales support, transfer orders, logistics, promotion at point of sale, events in pharmacies.
Merqurio Editore - profile
Merqurio Editore is a multimedia publishing house:
- Paper: Italian Pharmaceutical Yearbook, the Handbook and Newsletter
- Electronic: more than 30 newsletters, providing content (databases)
- Internet: doctors’ social network DottNet, surveys, courses.
- Application: drugs database on Iphone
Merqurio Editore - profileMerqurio’s figures
1.932.000 medical783.300 farmacia28.800 pharma
378.000
pharmaceutical206.000 pediatria4.620.000
panorama medico
155.200 cardiomail74.940 diabetologia227.360 gastronews28.800 Nutraceutical 43.230 Dermatologia 149.500 Gyne Hot News
Physicians master data
Drugs database
Parapharmaceuticals database
Italian Health Stakeholders
Medical emergencies
Pharmacies’ opening days and hours, holidays
Drug interactions
Contents/databases
Sent newsletters
Merqurio Editore Physician’s database
The number of references in a database makes it effective for marketing campaigns, but data quality is what makes the difference.
In Italy there are not public databases of physicians. The big difficulty is updating their data, day by day.
Merqurio has several sources of information:
- Telephone and street Reps
- Customer data
- Online social network (DottNet, with more than 110,000 participants)
CRM Customer relationship management
Merqurio Editore
DottNet social network site for health professional
What is DottNet?
DottNet is a web platform dedicated to health professionals.You can participate and find news, clinical studies, surveys, courses, highlights from congresses and create spaces for discussion among colleagues, which may thus share professional opinions, advices, experiences.
What are DottNet opportunities?
With DottNet the user may:• Find all professional news • Invite others to access, build discussion groups, participate and
invite to conversations• Share interests or participations in conferences• Enhance his/her knowledge by asking or answering questions• Write articles or include presentations and videos and see them
published• Participate to online courses• Comment on and rate articles• Find colleagues
Merqurio Editore
DottNet
www.dottnet.it
Merqurio Editore
On line Surveys
Through the Internet you can build reliable panels for
every target you need.
This is possible thanks to our social network DottNet
(150.000 participants), where you can segment users by
geografical, or other criteria such as sex, age, region,
etc…
Merqurio Editore
Online SurveysDottNet gives you a high result in terms of:
Immediate replies Easy access to the survey, being placed in a section where users read,
share and comment You don’t need to give your personal data (DottNet already has it)
The online survey reaches the target quickly, allows us to build a complete profile and enhances the relationship with physicians.
Two survey’s example
Merqurio Editore
Merqurio Editore
Merqurio built and update daily a complete database of all
Regional health stakeholders.
Companies integrate it in their own Crm or use Merqurio web
interface.
Stakeholder
Asl
Distretti
URP
Presidiospedalieri
Organigramma
A.O.
URP
Organigramma
Giunte Regionali
Il governatore e assessori
Segreterie
Commissioni PTOR
appartenenti con la qualifica
Ove disponibile curriculum
Db Stakeholder
Merqurio Editore
DrClick
DrClick is an authentication service, that permits a site to login an user without register it, certifying that he/she is a physician.
DrClick verifies data with Italian legal association of physicians (Fnomceo), or requesting identification by fax.
Databases procedures are certified ISO9001:2008.
All data are checked by phone Reps, street reps and customer databases.
All Physician are contacted at least once a year.
Merqurio